Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. And any good agency will advise as to what is achievable for you. What is media coverage? Setting targets. Tips for your brand.

Print 112

Print Trends Agency Brand 112

Shift Communications

JUNE 8, 2018

Take it from ASOS who tweeted earlier this year “Ok, so we may have printed 17,000 bags with a typo. We’re calling it a limited edition,” after sending to print shipping bags that spelled online as “onilne”. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Print 83

Print Fashion Writing Google 83

Melissa Agnes

JULY 2, 2014

But as someone who’s unfortunately taken the same path as Hannah, albeit in less dramatic fashion, I’m here to tell you that the destructive exit is not all it’s cracked up to be. In fact, sometimes it seems like the world of media, or even ad agencies, is a constant revolving door. Let me explain why.

Reputation 250

Reputation Print Customer Service Creativity 250

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later.

Corporate 148

Corporate Fashion Agency Travel 148

Cision

APRIL 12, 2016

What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed. ” Also helpful?

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

JANUARY 8, 2019

Consider the evolution of New York Fashion Week. The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments. Activating for media and consumers differently, but simultaneously.

Brand 74

Brand Branding Instagram Fashion 74

Prakkypedia

AUGUST 11, 2014

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). The ACCC will reportedly achieve this work by partnering with agencies to uncover patterns of banking behaviour to hopefully identify those relationship scam victims who could be wiring money overseas.

Privacy 108

Privacy Banking Print Fashion 108

Shift Communications

OCTOBER 22, 2015

Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Here are few tips for last minute pitching before the opportunities close: Don’t bother with long lead: Know who writes for the print issue of the publication and who writes for online. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

Mark My Words

OCTOBER 2, 2020

At the appointed hour, under the watchful eyes of assorted TV crews and print-media camera-folk, the A-list oddities congregated at the Mermaid (against a backdrop of Treasure Island posters for full brand-awareness brownie points). So that was story two. Over a game of pool I persuaded Mr. Hunt to get involved in this piece of tomfoolery.

Print 78

Print Course Fashion Storytelling 78

Konnect Agency

OCTOBER 27, 2020

With this habit not changing any time soon, it is important that brands have a strong e-commerce presence, product readily in stock and the ability to be delivered in a timely fashion. Print publications have already closed their holiday issues, so digital is key in these final weeks of 2020. – Lauren Newhouse.

Strategy 52

Strategy Brand Branding Retail 52

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Being fashionably late in world of social media just doesn’t work.

Journalism 78

Journalism Social Media Radio Fashion 78

5W PR

OCTOBER 4, 2017

We deliver: Top-tier print, broadcast and digital coverage (across women’s and men’s-focused outlets). The post 5W Knows Men’s Grooming appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. CEO and expert profiling.

Print 83

Print Journalism Consumer Agency 83

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. So, be prepared to pull together all of the elements they need, and in a timely fashion.

Print 60

Print Product Launch Fashion Report 60

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

Waxing UnLyrical

FEBRUARY 28, 2013

Likewise, a proliferation of TV and print media has created a confusing yet exciting media landscape. The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike.

Industry 100

Industry Marketing Media Radio 100

Maxim Behar

NOVEMBER 23, 2020

I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus? The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Headshots of stiff CEO’s are pretty darned old fashioned. Again, the highest resolution and biggest photos you can manage are critical to anything print. Media Kit vs. Press Kit: In this day and age, they mean the same thing.

Media 120

Media Television Video Print 120

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Rock the Status Quo

SEPTEMBER 3, 2014

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Digital agency – doesn’t that sound impressive and in demand? It’s more fashionable.

Agency 188

Agency SEO Advertising Advertising 188

PR Conversations

JULY 17, 2014

Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR.

Real Estate 71

Real Estate Local Government Internal 71

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

MARCH 1, 2022

Old fashioned press releases and advertising can lead to bona fide editorial coverage. The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” The problem for the company is that doesn’t appeal to the ~40% of comms professionals that report to a CEO or CCO. Are you kidding?

Software 119

Software Case Study Advertising Advertising 119

Norton's Notes

JUNE 12, 2015

Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. 1. What is your area of specialism/industry?

Interviews 28

Interviews Fashion SEO Social Media 28

Sword and the Script

APRIL 24, 2018

When a business thinks about marketing as an investment , it works in a similar fashion, especially for business-to-business (B2B) organizations. In the book Killing Marketing , one of the authors describes three pillars of across a) digital b) print and c) events. 1) You must make deposits before you can withdraw. Talk to Us !

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

JULY 27, 2016

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. It also enables our agency to expand the campaign past this summer’s lumbersexual event.”.

Marketing 48

Marketing Video Consumer Agency 48

Shift Communications

JUNE 15, 2018

Since media has gone through a rigorous paradigm shift in the recent decade, one has to wonder, does old fashion PR still have the magic to swing public opinion? Lesson learned from this fabulous fashion class? Well, if you don’t dig fashion or cigarettes, I hope you like bananas. Senior Account Executive.

Fashion 74

Fashion Newspapers Print B2B 74

Mark My Words

FEBRUARY 23, 2018

He is often classed as a pre-Raphaelite although he was painting his scenes of Arthurian chic long after the brotherhood were fashionable. Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. Needless to say, the gallery had to order more prints.

Print 60

Print Viral Film Construction 60

MaccaPR

FEBRUARY 10, 2015

But it was Swift’s daring collaboration with last December’s Victoria’s Secret Fashion Show that demonstrated she could make any cross-brand deal work. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency. Have you enabled comments on your company blog and YouTube channel?

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

OCTOBER 17, 2016

Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. It’s easy to cast too wide a net and lose focus.”. Write, Tell and Show Your Sustainability Story. Case in point – General Mills.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Bad Pitch Blog

MAY 20, 2010

Retrevo''s highlights include stories in: Forbes, The Huffington Post, Elle Magazine, The New York Daily News, Reuters, The Boston Globe, Agence France-Presse, Bloomberg,Yahoo! Good Organic Stories Trump Re-Prints. iPad Fashion Designer Sure, the iPad is a great mobile device, but it can also be a wearable fashion statement.

Pitching 49

Pitching Fashion Report Twitter 49

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 5, 2016

The media opportunities surrounding the Olympics extends well beyond the sports pages and reaches the full spectrum of media channels including fashion, lifestyle, music, and entertainment.

Sports 60

Sports Pitching Print Local 60