PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. The youngest members of Gen Z turn 11 in 2023.

How To 161

How To Employee Leadership Nonprofit 161

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

Training 60

Training Employee Company Analytics 60

The Hoffman Agency

MAY 11, 2021

To contribute to a more equitable world, The Hoffman Agency is committed to: Intentionally fostering a diverse workforce. Actively developing an inclusive culture for employees. Every member of the agency will have an equal voice. The inequities around the world underscore the need to change.

Agency 36

Agency Employee Local Community 36

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s not about the logo. They changed their logos in solidarity with the new guidelines, and the effect was…awkward.

Brand 284

Brand Branding Small Business Retail 284

5W PR

JUNE 29, 2023

When a product gains popularity locally, brands consider expanding their market. Before rushing into translation, it’s important for beauty brands to understand the concept of localization and its implications. Localization involves adapting a product for a specific market, which goes beyond language translation.

Local 78

Local Resources Analytics Employee 78

Shift Communications

JUNE 28, 2022

When it comes to engaging in social justice conversations, your employees, partners, stakeholders, customers, and neighbors want to understand who your organization is and what it stands for, sincerely. How does it relate to the business, employees, clients, or community? Let actions speak louder than words. “Be

Employee 124

Employee Local Community Policies 124

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. There are several local and national agencies with the experience and expertise with the coronavirus, and they have assembled a wealth of information to explain what is happening in real-time,” Stansell said. “It

Communications 212

Communications Employee Crisis Policies 212

5W PR

FEBRUARY 20, 2024

Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. It involves integrating company values and mission into every aspect of the business, from product design to employee engagement. It’s a long-term effort, but the rewards are significant.

Consumer 78

Consumer Brand Branding Ethics 78

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Do you have employee resource groups or other affinity organizations for diverse staff?

Employee 201

Employee Community Leadership Enterprise 201

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. Use automation wisely.

Customer Service 136

Customer Service Insurance Insurance Banking 136

The Hoffman Agency

SEPTEMBER 18, 2023

Photo courtesy of NVIDIA SEMICON Taiwan, the local semiconductor industry’s annual flagship event, recently concluded, leaving attendees with the latest technological advancements and a growing emphasis on talent incubation. The key is to deliver a consistent message while demonstrating understanding of local uniqueness.

Brand 36

Brand Branding Local Engineering 36

5W PR

DECEMBER 9, 2020

Throughout the worldwide pandemic, plenty of employees around the world have had to work from their homes to make sure they’re staying safe, and with all that work comes a lot of remote communications solutions. The key here is to match the most productive hours for each employee with the highest priority work.

Communications 88

Communications Employee Energy Local 88

Communications Conversations

APRIL 21, 2020

Just in Minneapolis, Best Buy, Sleep Number and Regis have already furloughed employees. Many agencies have asked employees to take pay cuts. Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store).

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Stephen Waddington

OCTOBER 13, 2020

Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future. Organisations reported a significant increase in employee engagement during the crisis as virtual connections replaced physical.

Report 144

Report Communications Government Crisis 144

Remote PR Jobs

SEPTEMBER 25, 2023

With the market growing, some companies choose to use freelancers instead of agencies because of cheaper costs. For example, if a small nonprofit organization needs help implementing a new initiative in the local community, it would make sense to hire a freelancer due to a small budget.

Nonprofit 100

Nonprofit Writing Local Training 100

Shift Communications

DECEMBER 6, 2021

The veil has been lifted and employees of all colors and creeds are demanding change. It will also show your employees the seriousness with which you are approaching DE&I in your company. Continuous DE&I communication with your employees is key. Employees and clients expect to see results from promises made in 2020.

Communications 78

Communications Employee Financial Community 78

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. So for an employee, the nice thing to do is say, oh, the press release is good enough. A lot of us are people pleasers.

Ethics 105

Ethics Data Training Agency 105

Stephen Waddington

FEBRUARY 21, 2022

While half their employees stayed at their posts in the labs and manufacturing, the other half joined the millions working from home. A celebrity engagement programme by agency Ready 10 led to more than 13,000 spaces being listed on JustPark for free. Free parking was offered at 450 hospitals, with 2,600 staff booking a space.

Publicity 131

Publicity Case Study Local Public Affairs 131

Victorious PR

JULY 11, 2022

You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. Maybe they don’t do their taxes, or they don’t treat their employees or customers fairly.

Real Estate 52

Real Estate Reputation Company Employee 52

Shift Communications

FEBRUARY 8, 2022

It can include a set of requirements the situation must have to warrant your organization’s involvement, for example: Direct impact on your company and/or its people Impact on your customers/target audience — Your brand likely works with many stakeholders, from investors and employees to customers, business partners and local communities.

Employee 78

Employee Leadership Consumer Internal 78

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR).

Employee 88

Employee Internal International Training 88

Stephen Waddington

AUGUST 31, 2020

We’ve worked with executive teams to engage employees. Agencies and in-house organisations in smaller organisations started to return to the office before the summer. The has already given rise to a series of new agencies and models. The remainder of the year will focus on helping organisations learn to live with the virus.

Communications 125

Communications Crisis Leadership Sports 125

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. CLICK HERE TO REQUEST DEMONSTRATION OR CONSULTATION Guest Contributor: Brandon Leibowitz is the founder of SEO Optimizers , a Digital Marketing Agency in Los Angeles, California.

SEO 85

SEO Mobile Engineering Ethics 85

Flack's Revenge

AUGUST 6, 2019

There’s a level of granularity that needs to be explored… If the quality, convenience or price of a product or service is better than the competition, respondents said they would still buy from a brand even if they took a political position with which they disagree… employees matter too. In Employers we Trust.

Corporate 198

Corporate Brand Branding Agriculture 198

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size.

Small Business 168

Small Business SMB Local Viral 168

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Brand awareness and promotion. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Offleash

OCTOBER 16, 2017

Since journalism intersects with PR, she recommended I cold call a few local PR agencies and inquire about an entry-level position. What’s a day like as a PR agency VP? I spend a lot of 1:1 time with both employees and clients to better understand what needs are/aren’t being met and help create strategies to course correct.

Agency 40

Agency Journalism Newspapers Employee 40

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. Pivoting from journalism to PR.

Meeting 97

Meeting Journalism Employee Storytelling 97

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! It is not advisable to have an employee of a communications firm present in the interview situation.

Radio 59

Radio Pinterest Television Government 59

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. The beauty brand Dove and its agency, Ogilvy & Mather Chicago, executed this challenge as part of its “Choose Beautiful” campaign in six countries, asking women to make this decision. Which do you choose? million to St.

Corporate 116

Corporate Retail Policies Employee 116

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 148

Employee Print Writing Survey 148

Maxim Behar

SEPTEMBER 5, 2021

Advertising agencies usually work with marketing directors, digital agencies, most often with brand managers or lower-level professionals. Only PR agencies communicate directly with the CEO and this is our undeniable advantage! How do you think PR agencies will change? - How will horizontal management affect employees? -

Meeting 98

Meeting Advertising Advertising Agency 98

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry.

Crisis Management 88

Crisis Management Print Ethics Local 88