ImPRessions - Crenshaw Communications

APRIL 7, 2021

Many businesses, especially PR agencies, are looking to expand their teams to accommodate a resurging economy and recovering business sector. Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. In early 2021, this still isn’t possible. Overprepare them.

How To 218

How To Employee Meeting Training 218

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Video Analysis. Internal comms. Layoffs at internal comms platform.

Survey 155

Survey Software B2B Pitching 155

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

PR in High Definition

JANUARY 30, 2024

It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff. Bringing in a PR agency when a crisis occurs is one effective way of getting support and guidance.

Handbook 62

Handbook Crisis Company Reputation 62

PRSay

APRIL 15, 2020

Our college intern is settled back in his childhood home, balancing online classes and remote work. It’s a powerful reminder that each person in our agency is navigating this life-changing period of time individually. Our team and client meetings are now video chats, even the one-on-one meetings. Keep the routine.

How To 194

How To Meeting Employee Internal 194

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future.

Report 144

Report Communications Government Crisis 144

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Polaris

APRIL 7, 2015

Almost anyone can shoot a video with a smart phone. Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. In an email exchange, here’s what he told me to help your management team decide between DIY or pro video.

Video 100

Video Brand Branding Content Marketing 100

Stephen Waddington

MAY 24, 2021

COVID-19 has normalised video for stakeholder engagement and accelerated the role of professional communication as a management function. Only a minority (43.8%) of communication departments and agencies is considered mature when it comes to providing digital tools to support activities that are specific for communications.

Report 127

Report Communications Big Data Survey 127

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The most common trigger for hiring a PR agency is a hot new product or service. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. You have news. Perception lags reality. Big changes are coming.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Consider Uber’s rough ride of late. Look at the White House.

Reputation 159

Reputation How To Employee Financial 159

Sword and the Script

AUGUST 20, 2019

She says her career aspiration, at the time, was to be a video jockey for MTV. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR). 1) You spent a long time in an agency before going in-house.

Employee 89

Employee Internal International Training 89

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Employee advocacy. Vertical videos. Live video. Brand humanization. LinkedIn images.

Social Media 156

Social Media Trends Media Instagram 156

Shift Communications

JULY 26, 2022

appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco. Every kind of company, but especially workplace tech and services providers, would be wise to get ahead of the changing tide and communicate differently to their audiences, before it’s too late.

Brand 78

Brand Branding SEO Employee 78

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come. Contact us for our podcast services !

B2B 77

B2B Trends Strategy Marketing 77

PRSay

OCTOBER 27, 2020

Wright is chairman of the Havas PR Global Collective of agencies and CEO of the PR firm Red Havas in New York. asked his employees to remember three numbers: six, 20 and 100. Leaders who acknowledge the suffering of their employees have generally set the right tone, he said. John Furner, president and CEO of Walmart U.S.,

Crisis Management 125

Crisis Management Crisis Employee Conference 125

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Stephen Waddington

FEBRUARY 21, 2022

While half their employees stayed at their posts in the labs and manufacturing, the other half joined the millions working from home. A bold internal communications programme empowered everyone in the workforce recognising their contribution to the vaccine effort, driving productivity, and boosting morale.

Publicity 131

Publicity Case Study Local Public Affairs 131

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 65

Internal International Data Media 65

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Cision

APRIL 6, 2016

This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. He described breaking a story about a pornographic video pirating ring. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Konnect Agency

FEBRUARY 11, 2021

While we can only speak to our own experiences and there aren’t many of us who would consider themselves experts on working from home, one of the benefits of being a PR agency with skills in crisis communication and digital strategy has been our ability to pivot and act fast. Technology Issues. Creating Boundaries.

Video 52

Video Meeting Privacy Technology 52

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Employee advocacy. Vertical videos. Live video. Brand humanization. LinkedIn images.

Social Media 61

Social Media Trends Media Instagram 61

PRSay

DECEMBER 21, 2017

His grandfather, Elias “Buck” Buchwald, was among the first employees at Burson-Marsteller and worked closely with the firm’s co-founder Harold Burson, APR, Fellow PRSA. He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals.

Publicity 150

Publicity Radio Technology Sports 150

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches. clients as “part of its overall measurement stack which combines data and insights from multiple sources, both externally and internally from across Publicis Groupe.”.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference.

Industry 93

Industry Media Technology Employee 93

Ishmael's Corner

OCTOBER 26, 2014

Take that photo of a customer smiling over the company’s product/service or that video of employees raising money for a worthy cause, publish on Facebook and voila! It operates international services and charter flights. It is based at Sunan International Airport in Sunan, a suburb in north Pyongyang. k, Pyongyang.

Airlines 134

Airlines Storytelling Facebook Internal 134

Stern + Associates

AUGUST 15, 2022

Applied futurist and social systems strategist Ari Wallach , founder and executive director of Longpath Labs , helps organizations and individuals discover and leverage a new version of “why” for their work that leads to deeper and more meaningful motivations for all stakeholders – employees, customers, communities and future generations.

Training 62

Training Public Affairs Ethics Groups 62

Sword and the Script

MAY 29, 2018

6) “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises or public perception, motivating employees, communicating mission, vision and values to all stakeholders, including employees, customers, stockholders. 7) “It’s a foundational necessity. Talk to Us !

Corporate 79

Corporate Communications Survey Employee 79

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. It included: Weekly HubSpot product updates posted to our internal wiki. Employee Certifications. Agency Practicum.

Training 72

Training How To Course Software 72

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. And I still envy you so much. See you soon! . Dima Tutar.

Energy 52

Energy Groups Internal International 52

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. The social platform for video-sharing was touted as the next big thing, until it wasn’t.

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Is there one? on March 13.

Crisis 92

Crisis Marketing Healthcare Resources 92