Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Crisis Communications. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing.

Agency 64

Agency Technology Meeting Software 64

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Given the chance to increase departmental spending, 52% of communicators say they’d hire more full-time staff.

Resources 195

Resources Technology Data Tools 195

PRSay

APRIL 2, 2020

Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Be a helper.

Skype 206

Skype How To Crisis Pitching 206

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. This is especially helpful in times of crisis or turmoil.

Pitching 95

Pitching Print Measurement Report 95

Mindful Marketing

FEBRUARY 15, 2017

A product or service without customers is a moot point. Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? What do we need and expect from an agency? It’s exciting!

Agency 50

Agency Crisis Communications Measurement Analytics 50

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52

Company Real Estate Strategy Publicity 52

Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Peter LaMotte discussed at his recent webinar, showing the keys to crisis management , how you can reduce brand vulnerability by preparing for crises in peacetime and more. But what can you do when the masses control the message?

Crisis 120

Crisis Crisis Communications Local Social Media 120

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu ended up staying with that agency for 10 years, working his way up from PR director to vice president.

Meeting 131

Meeting Radio Sports Telecommunications 131

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What is your secret to Public Relations and media relations success?

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

MAY 23, 2017

The product monitors domains, so if a third-party site links to a client site for example, without mentioning a brand name, you’ll still get a notification. Sizing up or prioritizing responses in crisis communications. See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 128

Technology Study Communications Survey 128

Sword and the Script

MAY 12, 2020

Most do a good job organizing features and functions for their products, but when it comes to curating information for reporters or bloggers, it gets messy and cumbersome. Make sure your media contacts easy to find. Make your media contacts easy to find. media@team.com ). Some of this is a natural outgrowth of age.

Company 99

Company Survey Pitching Report 99

Burrelles Fresh Ideas

JANUARY 23, 2024

This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. Find out how Burrelles helps brands and agencies with media monitoring and analysis. Expressing these aspects in ways that feel genuine to customers often relies on subtle signals.

Technology 76

Technology Training Data Consumer 76

Communications Conversations

AUGUST 21, 2018

My current role is twofold – I assist with PR on the product side of Best Buy, meaning I work with our merchants and vendors on launches of new products, key drive times, promotions, etc. I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Landis PR

FEBRUARY 20, 2024

A smart, engaged team helps deliver vital health products/services to patients. Most jobseekers wish to work for a values-aligned company and seeing an employer engaged in the community matters to new talent. Attracting those workers is important.

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

Landis PR

JANUARY 30, 2024

Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. If you work in issues and crisis it can be especially acute.

Government 103

Government Education Print Ethics 103

Flatiron Communications

APRIL 8, 2020

The piece, “ The Art of the Pitch in the Midst of a Pandemic ,” actually sympathized with a PR community wherein many clients still expect their agencies to garner “earned media” attention for their products and services, even during these dystopian times. He writes: At first glance, Ms.

Pitching 41

Pitching Fashion Travel Crisis 41

5W PR

JANUARY 14, 2019

Once the idea of product inclusion was fresh in the minds of interested consumers, Savage doubled down, attacking one of the more popular criticisms against Victoria’s Secret, that the company markets to men, not to their actual customers. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Authentically connecting with customers on the problems your product or service is solving.

Writing 192

Writing Communications Marketing B2B 192

Burrelles Fresh Ideas

OCTOBER 17, 2023

NCSAM takes place every October and is led by a collaborative effort between government agencies, private sector organizations, and non-profit organizations. Whether it’s emphasizing the importance of cybersecurity for personal safety or business continuity, PR agencies can create messaging that drives home the importance of this topic.

Education 111

Education Employee Measurement Agency 111

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” Instead, many entrepreneurs attempt to achieve pie-in-the-sky concepts that lack focus and force of a particular shape or personality that stands out in the mind of the prospect. Tech companies start calling themselves “idea incubators.” Design firms become “marketing strategists.”.

Marketing 100

Marketing SEO Writing Engineering 100

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

APRIL 13, 2020

It’s better to write about expertise or experiences, rather than products or services. Furthermore, while writing the piece, it’s important to be unbiased and to avoid overtly promoting the brand itself, as editors rarely want to publish a sales pitch. Publishing the Byline.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PRSA International draws the most industry vendors, including practitioners, in a who’s-who quest to highlight the best strategies, products, and more. Hashtag: #PRWeekAwards.

Conference 210

Conference Content Marketing Marketing Education 210

Deirdre Breakenridge

MAY 23, 2017

If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. I’ve “covered” book releases, product launches, and restaurant openings. Pick one or two activities and aim to tackle them as part of your “social media spring cleaning.”

Blogging 282

Blogging Case Study Social Media Instagram 282

Landis PR

JULY 31, 2023

While AI may provide a solid starting point for a press release or blog post, it’s not going to churn out a polished product. Generative AI, which is capable of generating text, images or other forms of media in response to specific prompts, can be a great way to get the ball rolling on a new pitch or marketing campaign.

Communications 97

Communications Marketing Pitching Technology 97

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60