Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

Ragan and PR Daily brought together finalists for an afternoon of virtual camaraderie and networking to honor professionals who had big media-relations wins during the year. When it came to the many media-relations honorees, there was much to be serious about.

6 tips for better media relations during COVID-19

PR Daily

Here’s how you can turn yourself into a crucial resource for reporters during this global crisis. Media relations has become a pivotal part of communications during COVID-19. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience? But media relations specialists still need to ensure they do their normal due diligence when reaching out to reporters.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

The work from PR Daily’s Media Relations Awards finalists checked all the boxes. We called on communications pros, organizations and agencies from across the globe to share their innovative campaigns, events, pitches and strategies—and they did not disappoint. Today, we’re excited to announce PR Daily’s Media Relations Awards finalists. Crisis or Reputation Management Campaign. Santa Fe Crisis, University of Texas Medical Branch.

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Motivating the Modern Millennial Homebuyer with Relatable Insights, Bank of America, Bank of America in partnership with Burson-Marsteller. Beyond Ad Trade: Elevating The Trade Desk as a Key Player in the Media and Tech Ecosystem, 5W Public Relations and The Trade Desk.

10 crisis communications steps when you don’t have a plan

PR Daily

In the midst of COVID-19, every organization has become a crisis communicator. Restaurants are turning to social media to encourage customers to dine local. Retail stores are using social media, websites and old-fashioned signage to reassure customers that they are taking appropriate measures to prevent the spread of the virus. Sure, some organizations have crisis communication plans or PR agencies they can turn to when the unexpected happens.

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Spotify’s social media team started out the week by sharing the top songs streamed around the world from Oct. The social media team for Domino’s Pizza in India shared a video by Dr. Shriram Nene, in which the physician discussed whether food delivery was safe during COVID-19.

5 sensible ways to help clients during the coronavirus crisis

PR Daily

Now is a time for everyone to pitch in, and agencies that can go above and beyond for their clients will be positioned to reap the benefits later. Public relations professionals aren’t saving lives but we’re influencing what people think and how they feel. We m5ght be dealing with confinement or anxiety but it’s our job to help clients and their audiences through get this crisis as calmly as possible. My public relations firm specializes in financial services.

Crisis 110

How short-term and long-term crisis responses require different mindsets

PR Daily

The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management. Modern crisis management and mitigation have become exceedingly complex. With the evolution of the media cycle, social media and consumers’ demands for direct access to brands and organizations, crisis preparation and reputation management have become high tech, day-and-night, expensive endeavors.

Crisis 125

Agency Executives Discuss Best Practices for Leading and Communicating During the COVID-19 Crisis


In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. Thought Leadership Authenticity coronavirus COVID-19 leadership Media Relations

Offense or defense in the current crisis? Both, advises Stagwell’s Ray Day

PR Daily

The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic. As the chief communications officer at Ford during the 2008 financial crisis and a leader on the frontline during the Sept. 11 terrorist attacks and its aftermath, Day’s communications playbook is filled with strategies and tactics that can be activated during this unprecedented crisis.

Crisis 117

Crisis communication takeaways from Andrew Cuomo

PR Daily

Public relations experts and other commentators point to New York Gov. Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. “At At a time of crisis, people are not looking for sugar-coated reassurances that everything is fine. Crisis Communications Executive Communication Leadership Communications

Why it’s important to prepare for a PR crisis


In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain.

Hong Kong seeks to hire PR crisis firm—but finds no takers

PR Daily

The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protestors have revealed cracks in public perception of the Asian business hub. Hong Kong learned the hard way how hard it can be to hire a crisis management team in the middle of an emergency. The Holmes Report revealed that not a single global agency could be persuaded to take the beleaguered city’s case.

Crisis 129

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. We spoke to three of their team members about the firm’s core values, how they use media monitoring, trends in PR and more! “

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Why you should care: As Facebook and other social media platforms grapple with data-sharing regulations and privacy concerns, PR and marketing pros should adjust their strategies now to make sure that data-gathering methods along with their use are both legal and ethical.

Kraft Heinz breaks up with agencies, Coca-Cola embraces purpose, and Facebook challenges Pinterest

PR Daily

Here are today’s top stories: Kraft Heinz to break up with agencies. In an effort to turn around a year of declining sales, the company announced it’s going to cut ties with half its creative and design partners, dropping from 36 agencies to 19. Kraft Heinz will put the money into media ads instead, boosting the budget for TV and social media campaigns by 30%. The app also emphasizes the importance of visuals within your content marketing and social media strategies.

Shifting a Message in the Era of Corona

Ronn Torossian

Many brands are in crisis, and many communicators are looking ahead at plans that just won’t work in the current environment and are not adjusted to what might come next. Media Relations PR Agency PR Inspiration Public Relations Insights PR Firm Pubilc Relations StrategyCOVID-19 continues to challenge every aspect of our lives, personally and professionally.

Crisis 150

Uber CEO Hopes to Remake the Brand’s Reputation

Ronn Torossian

Last year, London’s transport regulation agency revoked the company’s operational license, resulting in a hotly-contested court case. Crisis PR Media Relations PR Firm PR Inspiration Public Relations 5WPR PR AgencyThe past two years or so have been a rough road for ride-sharing company, Uber.

Why you must prepare for crises beyond COVID-19

PR Daily

Never in my almost 40 years of crisis management experience have I ever I have seen an America more prone to erupt in new crises than right now. FREE DOWNLOAD: Keep your cool in a crisis with these 13 tips ]. Jonathan Bernstein is chairman and founder of Bernstein Crisis Management.

How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

Making the case for small and mid-size PR agencies

PR Daily

Of all trends that cross American sub-cultures, industries, and media, nothing is winning like minimalism. Size changes how members of a group relate to one another. Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge.

How to move from communications firefighting to futuring

PR Daily

RELATED: Find the New Narrative You Need to Thrive in a New Normal ]. Created a blended communications team to tell our story, with in-house team members working side by side with agency partners on everything from strategy and execution to engagement.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

As the coronavirus continues to sweep the nation, there are companies hard at work ensuring that their customers and patients are still getting the resources and care they need for a host of medical issues not related to Covid-19. It’s a formidable responsibility that brings its own rewards and unique challenges amid this crisis. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ].

5 traits that give PR agencies a leg up

PR Daily

Organizations both big and small turn to PR pros—sometimes in-house, sometimes from agencies—to boost brand awareness, strengthen their reputations and increase sales. PR agencies can also specialize in certain industries, such as financial or health care organizations, and their employees can be experts in certain strategies, such as social media marketing, keyword optimization, media relations and crisis communications.

Agency 131

How Kane Communications Group’s James Burnett finds peace during WFH

PR Daily

Whenever the weather permits an al fresco experience, James Burnett, director of public relations for Kane Communications Group, enjoys working in his quiet backyard. RELATED: Are you or someone you know one of Ragan's Top Women in Communications? ].

Groups 127

When is it OK for your brand to weigh in on breaking news?

PR Daily

These last few months have seen coronavirus news dominate the media. In fact, in a Fractl analysis of over 23 million news articles , the last 5 months have seen close to 50% of online authors covering COVID-19 related content.

Brand 153

Journalists speak out on 2020’s impact on media—and how PR can build coverage inroads

Agility PR Solutions

As we work through a rocky year fraught with crisis, misinformation and upheaval, today’s journalists believe 2020 has left a permanent mark on the way they report the news—even in a year with a presidential election. Public Relations media relations

Crisis 130

Is humor the answer for getting consumers to wear a mask?

PR Daily

A Miami agency is trying to reach audiences who are proving difficult to convince that masks are a necessary inconvenience. RELATED: Join us for Ragan's Future of Communications Virtual Conference ]. Other talent includes agency friends and colleagues.

How ‘WFH’ has brought clients and colleagues closer together

PR Daily

While I am not a psychologist, it’s a safe assumption that sharing more of your life outside of work and connecting with one another on topics outside of public relations and communications has allowed us to form deeper relationships.

Travel 156

How PR pros can lead the conversation during COVID-19

PR Daily

While no business has a ready-made playbook to address the COVID-19 pandemic and all its implications, from health and economics to the acceleration of digitizing entire industries, public relations firms are well-equipped to push through it because they are used to working on the fly.

Energy 159

How Visa Canada is helping its community during COVID-19

PR Daily

The media landscape is still dominated by COVID-19—and the narrative is unlikely to change as the U.S. For the social media component, it was important to find the right voices to amplify the message.

How student-run firms are adapting to—and learning from—COVID-19

PR Daily

PR students at universities around the country are involved in running their own agencies, and like every other business, have been forced to adapt to a global pandemic. RELATED: Join us Nov. Services they provide include social media content, branding, podcasts and PSAs.

Why ‘connections’ are important now more than ever

PR Daily

Each year my agency hosts a cross-industry event, known as Communications Week , for the PR, marketing and media industries. More evidently, companies and agencies have made a distinct shift from brand-driven communications to purpose-driven communications.

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Media training.

4 elements to consider before choosing a PR agency

PR Daily

For many companies, partnering with a public relations agency is a natural step when their aim is to build or enhance their brand. Without these conditions in place, your public relations campaigns may not be effective. Related: 5 Tips for Driving Valuable Customer Experiences through Company Culture. Agency type. PR firms often focus on specific industries and/or specific areas of public relations. Agency staffing. Agency size.

Securing national TV coverage for brands that aren’t household names

PR Daily

COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets. If there is one silver lining for media professionals during the pandemic, it’s this: virtual interviewing.

Skype 152

Is Integrated Communications the Holy Grail or Just Cheap Talk?

PR News

Communications Crisis Management Digital PR Internal Communication Measurement Media Relations PR Insiders PR News Blogger Network Research Social Media Staffing and Management Water Cooler agencies budgeting crisis management future of PR integrated communications marketing omnichannel platinum pr PRGrowing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class.

Video Interview Etiquette to Avoid PR Mistake


That was true the first time it was said, and it’s exponentially truer in the days of digital marketing and online media, when a single interview – good or bad – can be played, indefinitely, on an endless loop, meaning people are “introduced” to new audiences all the time… a dynamic that is often out of their control. There’s an old adage that you only get one shot to make a first impression.

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Also: Signing a DE&I commitment for agency pros, a Connecticut mayor lashes out at John Oliver, wellness consumers skew towards women with higher incomes, and more. A post shared by Agencies Act in Solidarity (@actinsolidarity) on Aug 12, 2020 at 4:10am PDT. CRISIS LEADERSHIP BOARD.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

The fast food chain announced it’s pressing pause on its 64-year-old motto “It’s finger lickin’ good” while the world continues to struggle with the COVID-19 crisis. CRISIS LEADERSHIP BOARD.