PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 93

Agency Trends Marketing Survey 93

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Though the applied technology is still in its early days, its future is huge.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Also see: The Shocking Beef about Feeding the Content Monster . 3) Why I’m Killing the Marketing Qualified Lead. More, More and Still More.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Flack's Revenge

SEPTEMBER 1, 2021

Some say that every company is a software or tech company. Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. But it’s not a journalist’s job to create content for you; their job is to report on and cover the news.”. There’s an ongoing march of tech startups. The appetite is there.

Writing 177

Writing Pitching Report Industry 177

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. It is more challenging in B2B marketing , but characteristics like speed, scale, reliability, and customer experience (CX) all contribute. In technology, the classic comparison of Salesforce to Oracle is an iconic example.

Software 98

Software Comparison Measurement Content Marketing 98

Sword and the Script

JULY 31, 2018

2) To buy a technology that’s hard to replicate or take too long. In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. Content Marketing M&A.

Publicity 60

Publicity Software Government Content Marketing 60

Cision

JANUARY 2, 2018

Recently, a CMO from a leading financial services firm was telling me how she’d doubled her brand’s digital ad budget — I asked her whether the company was utilizing the wealth of content it already produces. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. All powered by IBM Watson's cognitive technology.

Tools 71

Tools Marketing Enterprise Software 71

PR 20/20

NOVEMBER 30, 2022

What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. Are gaps in technology affecting performance?

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Technology means continuous learning. 2017 PR Takeaways. The world of tech tools changes with lightning speed. And each new app, platform, or innovation can enhance what we do in PR.

YouTube 136

YouTube Training Video Survey 136

PR 20/20

JULY 15, 2020

And we’re prepared to help brands and marketers grow in the future through the opportunity of marketing artificial intelligence (AI). PR 20/20 was HubSpot’s first agency partner. Fast-forward 13 years and we continue to help clients use the HubSpot marketing, sales and service platform to grow better.

Marketing 54

Marketing Resources Data Software 54

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). iSentia is an all-in-one PR software tool based in Australia.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

AUGUST 15, 2017

Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster. The Future of Marketing Looks More like Public Relations. Why Content Marketing and Public Relations Need Each Other. This is what the trend in content marketing is about. Can your agency bring big ideas and execute?

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

DECEMBER 30, 2017

Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. 3) The Future of Marketing Looks More like Public Relations. 6) 4 Big Media Trends that have Upended PR and Marketing.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. The vast majority of B2B content centers on features, functions and benefits. In Social Media Marketing, You Get What you Give. Talk to Us!

Storytelling 60

Storytelling Creativity B2B Film 60

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Christopher S.

Blogging 60

Blogging Enterprise System Media 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Go forth and create great content! Vice President, Marketing Technology. Organizing Topics. Christopher S.

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Go forth and create great content! Vice President, Marketing Technology. Organizing Topics. Christopher S.

Blogging 60

Blogging Conference Content Marketing Writing 60

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing Audibles for Audio Search. 3) Big Business is Where Good Software Goes to Die.

Tools 60

Tools Pinterest Marketing Media 60

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? For marketers who don’t have massive budgets or huge website traffic, you may need to think outside the box for leveraging LinkedIn’s network without using their Marketing Solutions software. Christopher S.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Rock the Status Quo

MAY 4, 2015

The Linkbuilder Pitch SEO agencies are improving their skills at replacing old school linkbuilding email blasts with blogger relations and PR-style pitching to land backlinks , but even the largest agencies still have a long way to go. If so, it’s one far more focused on content development than media relations.

SEO 100

SEO Pitching Small Business Agency 100

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. We’ve covered the basics of blogging, 8 content structures, and how to generate blog topics at scale. Organizing Topics.

Blogging 60

Blogging Conference Content Marketing Writing 60

Sword and the Script

MAY 8, 2018

It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

DECEMBER 10, 2016

2) Thinking Differently about Marketing Budgets. In budget planning for the next year, last year’s budget serves as just one data point, according to Jocelyn Brown of Allocadia , which develops software for planning and measuring the results of marketing budgets. Does your PR agency make your job easier or harder?

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. The same dynamic applies to content marketing too. Speed, quality, or cost – pick two. Give our services a try.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Join us for this 30-minute webinar where we'll share five content marketing tips…!”. Leverage technology.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

JUNE 30, 2020

Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses.

Report 118

Report Publicity Survey B2B 118

Shift Communications

MARCH 16, 2015

Let’s see how you might measure this change’s impact on your marketing communications and see if this change has in any way benefitted you. Open up your company’s Google Analytics (or other web analytics software) reports. Vice President, Marketing Technology. Christopher S.

Google 60

Google SEO Web Comparison 60

Shift Communications

FEBRUARY 20, 2019

While specific hashtags can be searched or “followed” within the platform, it’s difficult to capture top trending hashtags without buying into certain third-party tracking software. Senior Marketing Strategist. Even with the aforementioned access, there is limited visibility. Don’t just perform traditional PR, use data-driven PR !

Trends 142

Trends Industry Wikipedia How To 142

Sword and the Script

SEPTEMBER 24, 2016

In marketing, most of the tech tools are simply automation, described with great editorial liberty. Taking repeatable tasks, mapping them out, streamlining the process and then using software to get part of the work done. The Struggle is Real in B2B Content Marketing [UML]. Google and Facebook take this to the next level.

Marketing 60

Marketing Creativity B2B Ethics 60

Sword and the Script

OCTOBER 15, 2016

Don’t miss these related posts: Marketing vs. Machine: Are the Bots Coming for Your Job? Marketing: Investment, Cost or Profit Center? In Content Marketing, Marketers Might be Losing Their Way. Looking for a PR agency with a long view? 2) When a Tech Company Names It’s Baby Einstein. Consistent.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189