The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. How do you figure out what content that is?

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Almost half (48%) felt that their content was not creating any customer engagement. Tech Tools. The eMarketer article suggests that tech tools are the answer to this problem. Need help with your content strategy? Could there be a correlation here?

Tools 100

Tools Strategy Content Marketing Measurement 100

The Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl. Content Marketing Online PR digital PR likeagirl mcdonalds.

Digital PR 100

Digital PR Social Media Media YouTube 100

PR in High Definition

JUNE 3, 2020

The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. There is a helpful FAQ , which is well worth bookmarking. Photo credit: Bonnie Kittle, Unsplash ).

Digital PR 77

Digital PR Viral Creativity Examples 77

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. The Old “New Media” and Marketing Tools with Novel Twists [UML].

Tools 67

Tools Marketing Advertising Advertising 67

The Proactive Report

OCTOBER 27, 2017

That way you can work with your web designer and create an effective tool that will get real business results. The post Make Your Website a Tool to Grow Your Business appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Need help? . Call 888 243 3470 for a free 30 minute consultation.

Tools 113

Tools Analytics Google Web 113

Rock the Status Quo

SEPTEMBER 22, 2014

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?

Pinterest 202

Pinterest Content Marketing Resources Software 202

The Proactive Report

DECEMBER 9, 2014

a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015. Develop a content strategy with an editorial calendar. Meritus Media Inc., Meritus Media Inc.

Social Media 279

Social Media Strategy Pinterest Media 279

PR in High Definition

JUNE 3, 2020

The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly. There is a helpful FAQ , which is well worth bookmarking. Photo credit: Bonnie Kittle, Unsplash ).

Digital PR 48

Digital PR Viral Creativity Examples 48

ZudePR

MAY 20, 2015

A few years ago, like many senior PR pros, I had the digital fear. But through a combination of sheer hard work and determination, I grasped the digital nettle. New PR Online Tools. I grappled with a bewildering array of online tools. There’s no doubt the PR industry has changed in the last few years.

eBook 60

eBook Tools How To Case Study 60

The Proactive Report

FEBRUARY 6, 2015

Use a tool like Adobe Lightroom to edit the images. PicMonkey is another great tool for editing and adding overlays and text on images to make interesting Facebook or Instagram posts. There is a free version and the paid version with all the tools is only $4.99 Does your team need visual content training? . 626 793 4911.

Digital PR 100

Digital PR Mobile Content Marketing Instagram 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Sally Falkow is a veteran of the PR industry. It takes hours to do it all manually. Host: Sendible.

Technology 100

Technology Social Media Media Digital PR 100

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. What to Avoid: Don’t over-polish your feed.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

OCTOBER 29, 2020

EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it. During the last four years, we’ve been adding many features in the digital PR space such as brand monitoring. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 66

SEO Strategy Software Digital PR 66

5W PR

SEPTEMBER 13, 2023

Integrated digital media planning Integrated digital media planning refers to the strategic coordination of various digital channels, such as social media, display advertising, search engine marketing (SEM), content marketing, influencer collaborations, and more.

Brand 78

Brand Branding Media Resources 78

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Watch our video to find out how to make your PR coverage more visible on Google. Use this tool to take any PDF and make it editable in powerpoint. Free tool: visualise multi-channel reports in Google Analytics.

eBook 120

eBook Google Tools Analytics 120

Burrelles Fresh Ideas

JANUARY 2, 2024

A colleague of mine, an SEO strategist, recently shared how AI tools helped optimize a client’s website by predicting user questions and tailoring content to answer them preemptively. AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors.

SEO 84

SEO Mobile Engineering Ethics 84

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Rock the Status Quo

OCTOBER 27, 2014

And it’s a GREAT example of today’s digital PR! Keep that in mind so it becomes a part of your overall content marketing strategy, but isn’t your ONLY strategy. Digital PR' Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post. I <3 it.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

5W PR

JANUARY 17, 2020

Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR. These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? Integrating these Tools. Is it resonating with potential customers?

Measurement 78

Measurement Publicity Television Analytics 78

Garrett Public Relations

AUGUST 28, 2022

While media coverage can be a powerful marketing tool for any business, earning it … 8 Myths About Working with Journalists to Achieve Media Relations Goals Read More ». The post 8 Myths About Working with Journalists to Achieve Media Relations Goals appeared first on Garrett Public Relations.

Media Relations 98

Media Relations Media Reputation Tools 98

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! Reactive PR This means being reactive to what is trending in the media.

How To 62

How To Analysis Comparison B2C 62

The Proactive Report

JUNE 12, 2017

Use your social media monitoring tool to find them. Influencer marketing shouldn’t be a quick hit, it should be viewed as an owned asset you can leverage over and over. Subscribe to the Digital PR Tips newsletter. The post Influencer Marketing – Owned or Earned? Interact with them and acknowledge them.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Free trial, $125/mo for Pro account 3.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Free trial, $125/mo for Pro account 3.

Tools 62

Tools SEO Analysis Google 62

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Why pay for a tool when you can do this yourself?

Tools 71

Tools SEO Analysis Google 71

The Proactive Report

APRIL 28, 2015

Then you can bring all those stories back to your website or newsroom by curating it via hashtags with a cool tool like Hashtagio.com. Make it easy to do so – give them tools to help them create a memorable brand story of their own. Give the audience free rein to create, post and share their stories on their own channels.

Storytelling 100

Storytelling Tools Digital PR Course 100

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Writers appreciate content promoters who take the time to read, analyze, and understand their interests online. Engaging with publishers is an important part of content marketing, and it could mean the beginning of a new publisher relationship.

Pitching 87

Pitching Examples Social Media Trends 87

ZudePR

JUNE 10, 2015

Afraid of the way my industry was changing, I had the digital fear. A few years back I used none of these tools. When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. My go-to tool.

eBook 68

eBook Engineering Tools Case Study 68

Sword and the Script

JANUARY 21, 2017

Having access to historical mentions is an important distinction to consider when procuring monitoring tools. Some of the monitoring tools designed around social media, provide storage for just a few months of data. Looking for a digital PR firm that knows how to measure? Give our services a try. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

The Proactive Report

JULY 20, 2017

There’s Artificial Intelligence (AI) and predictive analytics tools too. AI and enhanced analytics can deliver a huge advantage by making it possible to find and engage potential customers with highly personalized, targeted content. There are ways to tap into the online conversations about your brand – and your competitors.

Analytics 145

Analytics Small Business Mobile System 145

The Proactive Report

MAY 10, 2016

If you’re not an accomplished graphic artist there are easy-to-use tools like PicMonkey and Canva that can help you to make original images. Test the Market. Using Instagram to test the market is a good way to make sure you are on the right track, either by season or trend. The same goes for craft beer or wine.

Small Business 100

Small Business Instagram Banking Fashion 100

Landis PR

SEPTEMBER 18, 2023

The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best. They work together beautifully to keep everyone accountable.

Government 69

Government Measurement Groups Corporate 69