Konnect Agency

OCTOBER 7, 2021

Time Spent on Social Media continues to Grow. Social media has become such an integral part of our lives and we’re willing to bet that your customer is active on most of the popular platforms. Four Reasons to Hire a Social Media Agency. Lastly, agencies are experts at analyzing social data.

Social Media 59

Social Media Agency Media Community 59

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

DECEMBER 7, 2022

Companies have access to a number of tools and platforms that they can use to make their work much easier to do. In fact, that’s what automation is all about when it comes to any sort of business operations – using tools and platforms to automate repetitive tasks that take up time, to make things easier. Automation.

Social Media 78

Social Media Media Tools Content Marketing 78

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Education 88

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 90

Agency Energy Crisis Management Industry 90

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. These include employees, subcontractors (up to 65%), software and consumable items. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Looking for a video production agency to enhance your video content? Looking for a video production agency to enhance your video content?

Video 62

Video Social Media Instagram Media 62

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

JULY 7, 2023

In recent years, live video has emerged as a powerful tool and platform for businesses and influencers to engage with audiences in real-time and increase brand awareness amongst key audiences. Just make sure you don’t hit the wrong buttons when practising and accidentally go live across one of your social media pages!

Video 62

Video Social Media Media Instagram 62

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

5W PR

SEPTEMBER 21, 2020

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Accountability is the final reason for employing a social media approval process. Social media campaigns are usually time-sensitive. Optimization.

Social Media 88

Social Media Media Case Study Construction 88

5W PR

AUGUST 26, 2019

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve.

Social Media 83

Social Media Media Video Television 83

5W PR

NOVEMBER 17, 2020

It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand. Popular social media sites report high percentages in all categories because of the frequency of visits. Getting Started. DAU and MAU are often compared. 50% or higher is stellar! How to Track.

Consumer 88

Consumer Airlines Energy Industry 88

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62

Video Social Media Instagram Media 62

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Internal International Social Media 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies.

Product Launch 78

Product Launch Consumer Community Interviews 78

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Live video is a great way to interact and engage your audience on social media.

Video 149

Video Social Media Instagram Facebook 149

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. The effortless in-app purchase experience is particularly attractive to Gen-Z shoppers, for whom social media is a top source of shopping inspiration.

Trends 385

Trends Employee Viral Advertising 385

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The problem is, by the time these tools tell you sentiment is bad, it’s just telling you what you already know. Europe is more satisfied with PR agencies than the U.S.

Report 108

Report Publicity Marketing Pitching 108

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 64

Social Media Video Viral Brand 64

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content. The same rules apply for sarcasm and snark in my view.

Construction 385

Construction Crisis Reputation Social Media 385

5W PR

MARCH 19, 2024

Let’s delve into the standout insights that emerged from the event: Beauty-Tech Takes Center Stage From DIY tools to professional treatments, skincare tools and devices are experiencing a significant surge in popularity, catering to both at-home enthusiasts and professional practitioners.

Trends 88

Trends Consumer Conference Technology 88

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. Other Considerations a PR Agency Keeps in Mind.

Video 52

Video Agency Viral Nonprofit 52

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

Video 62

Video Social Media Media Instagram 62

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

Agency 136

Agency Print Course Travel 136

5W PR

JANUARY 16, 2024

Consumers today crave more than just a perfect smile. Personalization The first element of a true connection with consumers lies in personalization. Understanding the diverse needs and preferences of a consumer base is paramount. But in the midst of the shiny packaging and celebrity endorsements, the truth remains.

Industry 78

Industry Education Consumer Ethics 78

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Each month, social media advertising continues to change and develop. There are over 2.7 There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Shift Communications

AUGUST 26, 2015

Years ago, those sentences would have been meaningless, but today, in our personal lives, social media has become a vital part of how we connect with others. The same is true for brands trying to market themselves on social media. Social media is a microscope into the petri dish of user feedback.

Social Media 60

Social Media Tools Marketing Media 60

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. Why should we bother with social media when we get nothing out of it?”. How to Measure PR: Social media.

Measurement 140

Measurement Tools Analytics Data 140

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. User-generated content is created by consumers, not brands. It includes blog posts, photos, videos, reviews, and social media posts. It includes blog posts, photos, videos, reviews, and social media posts.

Consumer 88

Consumer Video Social Media Community 88

Konnect Agency

APRIL 26, 2023

In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference. The competition is fierce, with an ever-increasing number of companies vying for the attention of consumers, and it’s becoming more and more challenging to stand out from the crowd.

Agency 52

Agency Marketing Creativity Consumer 52

Prohibition

APRIL 12, 2022

Social media is a powerful tool for people to digest and interact with information regularly. Social media has the potential to grow a brand’s identity and consumer base extensively. The release of the bikini, and its social advertising strategy that saw it promoted to young shoppers, was poorly timed.

Advertising 62

Advertising Advertising Social Media Brand 62