Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail.

Blogging 183

Blogging Comparison eBook Case Study 183

Critical Mention

APRIL 13, 2020

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time.

Media 111

Media Analytics Healthcare Crisis 111

Shift Communications

JANUARY 3, 2017

Their content is often featured on NPR and their local radio affiliates. The audience for Marketplace Tech is more broad and consumer-centric. Consumers don’t really have a personal need for the type of technology that was featured in both stories. Right Message. Katie McGraw. Vice President.

Media 104

Media Training Technology Consumer 104

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Barokas

DECEMBER 4, 2018

Black Friday and Cyber Monday Post-Mortems : Black Friday and Cyber Monday provide huge PR opportunities, and not just for consumer-facing companies. Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping.

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR).

Employee 88

Employee Internal International Training 88

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 46) “Help transit agencies communicate to the public.”. 51) “My team tells the stories of how my state government agency protects us and our environment.”. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 78

Marketing Viral Consumer Brand 78

Communications Conversations

JULY 14, 2016

Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. Which is why you see companies like GE and Prudential outsourcing production of their podcasts to a third-party vendor (and why you see audio/video production among the most sought-after skills on the agency side).

Internal 60

Internal International Resources Banking 60

PR Conversations

MARCH 8, 2016

Before setting up, what was reportedly the first all women PR firm in New York in 1944 with Sally Woodward (formerly director of consumer and education relations for General Mills in Minneapolis where Harry A Bullis, author of chapter 2 , was chairman of the board), Mabel worked at Borden Milk Products Co., New York City.

Publicity 40

Publicity How To Newspapers Radio 40

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 48

Marketing Viral Consumer Brand 48

Waxing UnLyrical

MAY 27, 2011

I did reference Gini Dietrich ‘s blog post of what to look for in a PR pro/agency when hiring one. We preferred pros local to Southern California, so that they could attend some events to get a feel for the brand, but it was not required. If you are not local, tell me how you think we can work together? Guess what?

Brand 70

Brand Branding Local Interviews 70

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This includes print newspapers, digital news sites, television, and radio stations. Understanding local customs, values, and sensitivities is crucial.

Marketing 82

Marketing Local Crisis Management Internal 82

Deirdre Breakenridge

JUNE 27, 2018

Today, companies are compelled by their consumers to do more for society’s common good. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. They reflect the values of their consumers and use their power to act.

Marketing 164

Marketing Ethics Local Technology 164

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. As the brand or PR agency behind the media tour, you will be driving the action. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

PR Conversations

AUGUST 18, 2011

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Marketers look to champion consumers…to tell their companies’ stories. A bit of the back story. Same with documentary film makers. Do you see the problem? It’s almost over-used.

Construction 40

Construction Internal International SEO 40

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. Dave Oates: When I went to the private sector about 20 years ago, I started as a promotional PR guy working for a couple of agencies. People aren’t consuming news reports like they did 20, 30 years ago. They go to the news.

Crisis 78

Crisis Local Facebook Social Media 78

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Including the city and state helps localize for regional coverage.

Small Business 95

Small Business Writing Engineering Infographics 95

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Craziness ensued—consumers claimed that DoorDash and Uber Eats delivery people were devouring their Popeyes sandwiches, and one sandwich was being auctioned off on eBay for $4,316.

Twitter 105

Twitter Marketing Social Media Viral 105

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

Communications Conversations

FEBRUARY 3, 2016

When you hear her talking on the radio, she’s raving about our great state. I execute a lot of in-house pitching, and recently teamed up with local PR agency, Bellmont Partners for some extra help. million in state and local taxes in 2015. When you see her on TV, she’s covered in Explore MN garb.

Tourism 60

Tourism Travel Instagram Pitching 60

PR 20/20

MARCH 15, 2021

Garter predicts much of this spend increase is thanks to the explosion of remote work, virtual events, and omnichannel consumer behavior. If you have multiple parties in a single portal (think: your marketing agency, website development team, and your own internal users), consider assigning them a team to keep track of who’s who.

How To 97

How To Knowledge Base Survey Technology 97

NewsWhip

MAY 27, 2021

In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. Paul Quigley, CEO and Co-Founder, NewsWhip.

Healthcare 78

Healthcare Storytelling Communications Local 78

Bad Pitch Blog

MAY 20, 2010

Retrevo.com is one of the largest consumer electronics shopping and review sites in the world, helping people decide what to buy, when to buy and where to buy it. Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics.

Pitching 49

Pitching Fashion Report Twitter 49

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52