ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

AUGUST 29, 2020

For example, you can take a share of voice comparison to the CFO and illustrate where you are, where the competition is, and what it will take in budget and resources to make up the difference. CIPR tapped an independent agency “with a research specialism” to survey 1,298 people between November 18, 2019 and January 27, 2020.

Media Relations 99

Media Relations Report Industry SEO 99

ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s like the joke among PR and ad agencies that every client wants a viral video. Innovation will come from the upstarts, because they have so little to lose by comparison. One way is to make an employee or division the hero of a variation on the holy grail search. Goliath myth in a narrative about a company founder.

Brand 136

Brand Branding Comparison Storytelling 136

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. 8) Employee engagement surveys: 36%. On the agency side, one respondent said: “We try to ‘bake’ the measurement into the plan – but clients are resistant to paying for it – probably because they are afraid of being proven wrong.”.

Measurement 117

Measurement Communications Survey Web 117

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 128

Technology Study Communications Survey 128

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Is this the start of a new business model for PR agencies and consultants? The report is based on a global survey of its employees. Therefore, the author concluded that such deals are unethical. See it here.”.

Software 85

Software Internal International Pitching 85

Shift Communications

MARCH 13, 2015

LinkedIn provides a breakdown of your followers according to the following demographics: seniority, industry, company size, function and how many followers are employees vs. non-employees. Do you have a large number of entry-level employees? You can toggle between each by clicking on the dropdown menu (shown below).

Analytics 60

Analytics LinkedIn How To Comparison 60

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Threepipe became the first UK PR agency to acquire an SEO firm last year.

Tools 136

Tools Publicity Measurement SEO 136

Waxing UnLyrical

AUGUST 19, 2015

They provide a common language for comparison purposes. Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries.

Report 40

Report Measurement Media Comparison 40

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

APRIL 9, 2019

This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. 2) Median PR salary by in-house, agency or non-profit. Corporate positions do tend to pay more than agency positions – and that remained true this year. (click image for higher resolution). 2018: $95,000. 2017: $91,000.

Publicity 93

Publicity Survey Comparison Report 93

Stephen Waddington

AUGUST 19, 2019

Managing an ambitious team of young people is as hard as it gets in agency land. In agency land managers need to set out clear expectations. There’s a corresponding set of drivers that means employees are demanding flexibility. Employees needs to recognise that it’s a two-way street. The internet is full of that s**t.

Comparison 102

Comparison Privacy Employee Construction 102

Sword and the Script

OCTOBER 27, 2020

Today it has “hundreds” of employees, “thousands” of customers, and Mr. Galant told me he’s focused on “sustainable” growth. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

MARCH 5, 2019

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. Looking for an agency partner that can both. Talk to Us !

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

MARCH 15, 2022

So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. Workspaces.

Tools 158

Tools Media Software Analysis 158

Stephen Waddington

MAY 2, 2019

Brands and agencies were surprised to see dips organic engagement across the board and were very ready to connect with their fellow social media strategists about it online. As a point of comparison, the median brand in our study published only six tweets a week.

Social Media 70

Social Media Industry Report Nonprofit 70

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

Sword and the Script

DECEMBER 24, 2019

A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018.

Marketing 78

Marketing Publicity Survey Study 78

5W PR

JANUARY 21, 2020

In our down time we had the chance to meet and talk with a few of PHA’s amazing employees. In comparison, the U.S. My day to day was jam packed with on-site and off-site meetings, ranging from tours of LinkedIn and Daily Mail office to internal brainstorms and group meetings. This is a stark contrast to the media landscape in the U.S.,

Travel 88

Travel Groups Real Estate Newspapers 88

MaccaPR

OCTOBER 17, 2016

Our agency client GNP Company (above) does an effective job of using infographics to provide an overview of the company, which beneficially, can then be leveraged in other internal and external communications pieces. Celebrate the many employees who contribute to reporting. Don’t Just Publish it. Leverage it! You’re done, right?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Stephen Waddington

NOVEMBER 19, 2017

Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. By comparison the speech recognition built into Apple iOS and Google apps is incredible. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164