ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Already, Facebook parent company Meta has warned of an advertising slowdown. What stands out is how poorly the “preventive-focused” companies fared in comparison to others. No amount of paid advertising can buy trust.

Comparison 296

Comparison Advertising Advertising Reputation 296

5W PR

APRIL 10, 2023

Assessing Current Brand Values Brands must analyze their current brand values in comparison to the values important to consumers today. Communicating Ethical Practices Marketing and advertising campaigns should highlight a brand’s ethical practices to inform consumers. Any gaps or inconsistencies should be identified.

Consumer 88

Consumer Brand Branding Ethics 88

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 Give our services a try.

Internal 148

Internal International Tools Software 148

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas.

Marketing 198

Marketing Content Marketing Data Social Media 198

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Sword and the Script

DECEMBER 24, 2019

A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. Advertising is a distant third. 17% more likely to be expanding beyond traditional agency partners.”. “18% Employee engagement surveys: 36%.

Marketing 78

Marketing Publicity Survey Study 78