Agency Comparison Consumer Employee 
5W PR
APRIL 10, 2023
Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.
Bianchi Biz Blog
MARCH 2, 2023
So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?
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ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2022
As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. What stands out is how poorly the “preventive-focused” companies fared in comparison to others. Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes.
5W PR
JANUARY 13, 2020
While videos largely focus on answering consumer questions about a company’s products or services, there are many other ways to utilize it as well. . Yet another shows company employees introducing themselves and explaining things. Content is still a key player but there’s lots of room to add various features.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways. Video is never, ever going away.
Sword and the Script
APRIL 23, 2019
The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.
Public Relations Sydney
SEPTEMBER 21, 2014
Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.
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