Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Internal comms. Layoffs at internal comms platform.

Survey 146

Survey Software B2B Pitching 146

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Become a member of professional online communities; be known for your insights, collegiality, or responsiveness.

Reputation 185

Reputation SEO Web Community 185

Stephen Waddington

NOVEMBER 11, 2020

To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To facilitate relationships and build trust with internal and external stakeholders and communities 6. It sets out the 11 capabilities and 37 sub-capabilities in a Google Sheet. The key tab shows the key.

Tools 115

Tools Publicity Ethics Google 115

PR Job Coach

NOVEMBER 26, 2020

With another decade of experience in communications and marketing agencies, Scott has advised clients that include Walmart, McDonalds, IBM, Coca-Cola, and Google, among others, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

MAY 11, 2022

Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone.

Conference 156

Conference Privacy Advertising Advertising 156

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. COVID-19 has forced agencies and communication teams to shift to the cloud if they weren’t already. Propel My PR , an influencer relations and monitoring CRM system has been developed by a former agency team.

Tools 175

Tools How To Agency SEO 175

Waxing UnLyrical

OCTOBER 4, 2017

.” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Did you happen to notice how Google sent a bunch of YouTubers to Rio last year to cover the Olympics ? Here’s a screen grab: … Wow.

Internal 43

Internal International YouTube Nonprofit 43

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Guest Post by David Klein. What can or should be measured about how the firm delivers its services? It’s not sexy.

Measurement 40

Measurement Agency Employee Insurance 40

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day. It may be an opportunity to get feedback through one-on-one conversations, but ultimately it’s the time to communicate the plan, make it clear that things may change, and promise prompt updates when they do.

Employee 156

Employee Leadership Viral Small Business 156

Sword and the Script

FEBRUARY 2, 2021

Every month I summarize the news from the PR vendor community. The Israeli-based company was co-founded by Zach Cutler , who sold his PR agency to focus on building Propel. His former agency specialized in helping overseas companies gain traction in the U.S. Previously Mr. Childs was employed by Dow Jones and Google.

Software 121

Software Technology Advertising Advertising 121

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. It’s not about you, it’s about the community and how we are all working together for a solution. #5

Communications 69

Communications Crisis Communications Crisis Social Media 69

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 5 Listening to conversations.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. It says it reach 50 customers in 2020 and named a few including The Daily Mail , marketing-holdings company W2O, Google and Textron. Welcome to 2021! ONA 20 Vetted Demo from Vetted on Vimeo.

Pitching 150

Pitching YouTube Community Company 150

Landis PR

SEPTEMBER 27, 2021

Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990. A seamless transition awaits as our agency is in extremely capable hands, with General Manager Sean Dowdall becoming our next President.

Agency 105

Agency Travel SEO Nonprofit 105

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

The resulting discussion was informative, leading to some advice for PR agencies and their clients when it comes to priorities. Use agency skills to identify important influencers. This means more confusion for clients for whom this is uncharted territory, but it’s an opportunity for agencies.

Analytics 120

Analytics B2C B2B Agency 120

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. This tells LinkedIN and Google to treat it like syndicated content. ” “We don’t know how to manage or monitor it!”

Corporate 100

Corporate Leadership Brand Branding 100

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Even for those favoring a tighter refugee policy, the execution of the ban, stranding travelers and causing confusion at airports and among government agencies, left a lot to be desired. But in the public relations community, the instant reaction of many large companies also signaled a change in our world.

Brand 120

Brand Branding Travel Policies 120

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. Google Glass is still at a rudimentary stage.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. The agency works for clients including Lynx, Levi’s and Marmite.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

5W PR

NOVEMBER 7, 2019

With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Several commercials are in current rotation promoting the community provided by Facebook Groups. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016.

Ethics 73

Ethics Brand Branding Internal 73

Waxing UnLyrical

MARCH 8, 2017

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. ” (Wow. Pass it on.

Internal 105

Internal International Privacy Banking 105

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. These including its contact database , a native podcast monitoring tool and Google Analytics integration.

Pitching 89

Pitching Report Software Survey 89

Journalistics

SEPTEMBER 10, 2021

Search any content marketing-related keyword in Google Trends and you’ll find a spike in conversation this year around the topic (the graph to the right is for “content marketing” news headlines). Don’t believe me? You’re becoming a lot more personable in the process, and giving your audiences a chance to see who you really are as a brand.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Shift Communications

FEBRUARY 18, 2016

And the conversation about the company continues to grow, as we can see in this Google Trends chart from the company’s launch in August 2013 to January 2016. With Slack, you can invite the world or one other person into your channel, and its virtually frictionless to spin up a community on the fly in minutes. Derek Lyons.

B2B 60

B2B Marketing Enterprise Community 60

PR 20/20

NOVEMBER 7, 2016

Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute , a new community for modern marketers created and powered by PR 20/20. MAII was created by PR 20/20 to be a community by marketers, for marketers. But artificial intelligence possesses the power to change everything.

Industry 74

Industry Marketing Technology Software 74

Sword and the Script

NOVEMBER 20, 2018

People are busy, they may not notice, their Google Alerts aren’t firing, and the pingback just doesn’t work like it used to. 6) It’s important to build internal links. Sujan Patel underscores the importance of internal link building. Looking for a content marketing agency partner that can both. On and on the lists go….

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 1, 2022

This is why Google requires links sent through these services to be marked “no-follow.” The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Burrelles proposes short-form video can be used in communications for demos, FAQs, product teasers, and UGC. ESG outlook.

Software 119

Software Case Study Advertising Advertising 119

PR in High Definition

AUGUST 29, 2017

The fact-checking website Snopes is full of fake news being busted, including a claim that Snapchat’s image feature filter “lenses” is covertly collecting a database of faces to share with law enforcement agencies. The role of community management and social listening.

Reputation 54

Reputation Brand Branding Reddit 54

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. As a marketing agency, how should we respond? Brands are showing up in unprecedented ways to support their employees, customers and communities. Internal and External Communications. In the U.S., Values matter.

Crisis 92

Crisis Marketing Healthcare Resources 92

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 55

Insurance Insurance Healthcare Publicity 55