How to build community during the current global pandemic

PR Daily

This means considering the mental and physical health of their teams, their safety, the economic health and safety of their communities and the survival of the cities they live in. Engage your professional community. Empower your team to support the community.

A Community Manager’s Toolbox

Shift Communications

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Luckily there are some tools and assets out there than can help make a community manager breathe a little easier on a day-to-day basis. As community manager, one of your main tasks is responding and interacting with audiences.

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Celebrating the PR Profession’s LGBTQ Community

PRSay

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR He is currently working in an Argentinean PR agency.

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more? How do agencies set rates?

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‘The whole person’: Internal publication tells employee stories

PR Daily

Robert Half—a staffing agency—takes readers beyond the walls of work when it covers its employees, drawing lessons from their surfing, football and military experiences. “Half Times” is a publication of the staffing agency Robert Half. Though digital communication has finished off some internal magazines, others have found new life, as organizations move from stodgy corporate promotions to people pieces. Employee Engagement Internal Communications Print Publications

Tips For Being A Kick-@$$ PR Intern

Shift Communications

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. While this may seem a little odd or atypical, in the SHIFT community, it is quite the norm. To be a kick@$$ intern you should start your everyday with an eagerness to learn, to connect, and to contribute to your teams; you’ll be a SHIFTern rockstar!

8 worst practices in international PR

PR Daily

A quarter-century later, more is at stake and international terrains are even harder to traverse. That makes sense, but when corporate HQ exercises strict control and approval over every overseas action, bureaucracy handicaps the international PR effort. Conducting international PR long distance. Companies should work to become an asset to the community and the local economy. Lou Hoffman is president and CEO of The Hoffman Agency.

Class of 2020 UK PR agency entrepreneurs on growth footing

Stephen Waddington

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months.

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16 stellar blogs and websites to fuel internal communication success

PR Daily

This independent UK-based “ideas agency” uses compelling, clever visuals to make its blog pop. FREE REPORT: Benchmark your internal comms efforts against your peers ]. Backstitch’s writers cover a broad range of internal comms-focused topics, including legal tips and specific how-tos that might make your job easier. Institute of Internal Communication. Poppulo’s blog targets internal communicators looking for best practice advice and practical industry insights.

Maxim Behar Announced as New International Growth Chair for ICCO

Maxim Behar

The globally renowned PR expert Maxim Behar was announced as International Growth Chair for the most influential PR organization in the world – the International Communications Consultancy Organisation ( ICCO ).

Sausage-making of an Agency Life

The Hoffman Agency

By Avni Gupta, Intern. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. The post Sausage-making of an Agency Life appeared first on "What's HAppening" Blog.

6 tips for PR entrepreneurs from independent agency pros

PR Daily

Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft. It’s exciting to see how independent public relations agencies around the world are thriving. Several agency owners were willing to weigh in with advice for would-be entrepreneurs, all from the Public Relations Global Network (PRGN) , an international network of independent PR agencies.

Agency 112

For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. But a few years ago, the public relations industry – led by the largest multinational agencies – decided that, in order to be competitive in an increasingly integrated marketing universe, we must be winners at Cannes, and we should work to grow the PR category to expand recognition for what we do.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Bringing Open Community To Public Relations November 22nd, 2010 Tweet Color me thrilled When Maddie Grant and Lindy Dreyer asked me to participate in a virtual book tour to explore concepts from Open Community (they call it “a little book of big ideas for associations navigating the social web&# ), I was thrilled.

5 Ways to Staff Your Community Management

prTini

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? It’s not as black-and-white as hiring a community manager or outsourcing to an agency. In our experience, there are quite a few ways the agency-client partnership can work to strengthen community management while maintaining authenticity and connection to the brand.

5 tips for PR entrepreneurs from independent agency pros

PR Daily

It’s exciting to see how independent public relations agencies around the world are thriving. Each year brings a new generation of entrepreneurs attracted to the thrill and challenge of starting their own PR agencies, but what does it take to launch and run a successful independent firm in today’s dynamic and often challenging business environment? Work hard to build, nurture and maintain relationships within and beyond your agency.

Agency 103

Agency Life 101: Kristina Norris, Learning & Development Coordinator

Shift Communications

This week, we check in with Kristina Norris , the Agency’s Learning & Development Coordinator based in our San Francisco office. I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. Agency Life

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

The growing wealth gap among citizens is a major public policy concern for the United States. Income inequality has very real consequences for the people at the lower end of the gap, but it doesn’t stop there.

Homebound? Turn Your Kids into Smart Voters

Scott Public Relations

Are you home with kids and running out of things to do? Here’s a challenge – turn your stay-at-home doldrums into an interactive civics lesson and lively debates that will inspire your children – and you – to become active, engaged citizens. Why is this important?

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The trend of targeting consumers has entered uncharted and choppy waters, but the first steps you can take are to listen to your community online and tailor your messages accordingly. Many organizations work with PR and marketing agencies to secure social media success.

A New Take on Free Speech, Part 2

Scott Public Relations

Are Confederate statues anti-American? Citing them as symbols of racism and white supremacy, figures of Confederate heroes are coming down around the South. The Pentagon effectively banned the Confederate flag.

5 Ways to Measure Agency Operations

Waxing UnLyrical

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. After factoring in all costs, how much did your agency earn?

Magenta Nation: Healthcare and Climate Change

Scott Public Relations

There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world.

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR.

Healthcare and the Environment

Scott Public Relations

There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world.

Healthcare and the Wealth Gap

Scott Public Relations

The growing wealth gap among citizens is a major public policy concern for the United States. Income inequality has very real consequences for the people at the lower end of the gap, but it doesn’t stop there.

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

Here are today’s top stories: Brands celebrate International Women’s Day. Many social media and brand managers are tweeting messages of empowerment and inspiration for International Women’s Day. Internal communicators should follow this advice for employee communications, too.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. We can understand how Facebook and Twitter conversations can represent different parts of the community. Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) c) Donald Steel.

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Technology has constantly altered how we communicate since the beginning of civilization.

Building Your Brand for Public Relations

Scott Public Relations

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you.

What Makes News ‘News’

Scott Public Relations

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Journalists have long been the “gatekeepers” of news and information in society. Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda.

The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. “A lie can travel halfway around the world while the truth is still putting on its shoes.”.

Being a Successful Communicator For Your Team

Scott Public Relations

Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can? Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in fields that present more challenges.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in fields that present more challenges.

What Makes News ‘News’

Scott Public Relations

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Journalists have long been the “gatekeepers” of news and information in society. Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda.

Navigating the aftermath: Top 10 communication trends for 2021

PR Daily

RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Communicators, as the eyes and ears of internal and external audiences, can play a major role in sharing data and opinions that will help avoid missteps.

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The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Technology has constantly altered how we communicate since the beginning of civilization.

Resilient Power in Home Healthcare

Scott Public Relations

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare.

The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. “A lie can travel halfway around the world while the truth is still putting on its shoes.”.