The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” It last rebranded as Intrado in 2019 and in 2021 renamed its PR business software unit Notified , which was the namesake of a cool little PR tech startup it acquired.

Software 78

Software Case Study Technology Tools 78

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

Measurement 140

Measurement Tools Analytics Data 140

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. I always had the following questions: Does this software give me what I’m looking for? “ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. Is it easy to use?

Software 199

Software Analytics Customer Service Comparison 199

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. There’s greater support among communicators for brands to take a stand on social issues versus political issues.

Survey 121

Survey Communications Ethics Measurement 121

Sword and the Script

DECEMBER 28, 2021

Businesses Value the Role of PR and Communications More than Ever. Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021.

Blogging 141

Blogging Software Google Content Marketing 141

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education 112

Education Employee Measurement Agency 112

Konnect Agency

MARCH 29, 2021

You may be able to start with a great concept, product or service that is designed to fulfill your customer’s need, but the key is to effectively communicate and entice your customers through the right external communication strategies. What is external communication, and why is it important? Choose the appropriate platforms.

Strategy 52

Strategy Communications Software Data 52

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. On the PR agency side, we serve many masters. Sometimes we communicate through journalists who have their own story priorities. Take software testing as an example.

Storytelling 140

Storytelling How To Software Small Business 140

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Sound familiar?

Agency 97

Agency Trends Marketing Survey 97

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Meltwater is a relative upstart founded as a media monitoring and business intelligence software business. Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

AUGUST 8, 2017

This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. This is important because it begins to show you what pitches are working and what aren’t – and measure it at scale. NewsAI PR Software Pricing. For larger agencies, and in-house teams, it’s a no-brainer buy in my book.

Software 71

Software Tools Pitching Media Relations 71

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Crafting a digital story Computers, smartphones, cameras, microphones, and software for editing are essential tools.

Media 78

Media YouTube Transportation eBook 78

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. For better or worse, conversations will almost always fill gaps created by inadequate communication within the company.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. 45-plus Places to Find Communications and Public Relations Jobs. Eight-six posts were published on this site in the last 12 months.

SEO 103

SEO Software Resources Newspapers 103

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. The Gray Area of Communicating a Point of View.

Creativity 96

Creativity Study Ethics Publicity 96

The Resolution Blog

AUGUST 1, 2019

The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns. Over my 17 years in PR, SEO, digital marketing and now software services I’ve picked up a lot of knowledge in digital communications. I’ve just watched The Great Hack on Netflix. So what’s going to change?

Ethics 120

Ethics Publicity Data SEO 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 170

Technology Publicity Software Pitching 170

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. There are two areas where tools can be applied: team and client communication and workflow; and, supporting effectiveness and execution. We’ve had to adopt new tools to work virtually. Tools serve two purposes in PR.

Tools 175

Tools How To Agency SEO 175

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception. We can help!

Pitching 96

Pitching Print Measurement Report 96

Shift Communications

SEPTEMBER 20, 2017

One of the most common PR measurement questions we receive is, “What is the value of an impression?” Why do we measure impressions? Here’s a simple way to do so: measure how often people search for you by name. Measure Perception Through a Survey. How else could you measure awareness and perception?

Analytics 132

Analytics Measurement Software Survey 132

Mindful Marketing

JANUARY 14, 2016

Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected. The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time. Quality PR tech tools can help an agency constantly improve.

Agency 50

Agency Analysis Analytics Tools 50

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. Quality data has made better PR monitoring and measurement possible. Artificial intelligence. Not to worry, PR people.

Trends 157

Trends Privacy Data Reputation 157

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Having access to the CMS, even in a read-only capacity, can help your PR agency understand what’s been done already. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. OnePitch lists some of the major communications conferences for 2002. * * *.

SEO 139

SEO Content Marketing Marketing Software 139

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. Building a software company, particularly when you come from a services environment, is an uphill battle. >>> Can your agency bring big ideas and execute?

Pitching 86

Pitching Report Tools Software 86

PR in High Definition

OCTOBER 22, 2018

Meanwhile, many PRs are still arguing that our impact is harder to measure and prove. There are a vast number of ways to effectively measure PR impact and bring together meaningful information and data to create a compelling argument in favour of PR to show its value. All you need to do is P-R-E-P ! P – Prepare.

Measurement 48

Measurement Data Report Reputation 48

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. All of it is so siloed.

Marketing 120

Marketing Analytics Measurement Data 120

The Resolution Blog

FEBRUARY 2, 2018

We provide prompt and high-quality communication to our customers and we’re looking for someone to lead that high standard with a smile. The tool started life as a side project from our day jobs at the marketing agency Propellernet. We dreamt of building our own software business. We’re only human.

Education 136

Education Tools Creativity Writing 136

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. This is an important point, because you want to be able to measure and compare results over time. Workspaces. PR tech assessment.

Tools 161

Tools Media Software Analysis 161

The Resolution Blog

FEBRUARY 1, 2018

The tool started life as a side project from our day jobs at the marketing agency Propellernet. We dreamt of building our own software business. So, 6 of us left agency work and committed to the cause full time. Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology.

Education 120

Education Technology Creativity Measurement 120

Shift Communications

FEBRUARY 26, 2015

The difficulties lie when we attempt to measure the effects of marketing and PR on the brand in question – how is owned and earned media having an impact on the brand. Once you’ve narrowed down your list, try using commonly used measurement tools to find out how difficult it’ll be to filter out the noise.

Measurement 60

Measurement Company Skype Google 60