Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

Measurement 140

Measurement Tools Analytics Data 140

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Solo PR Pro

MAY 14, 2019

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. This is a key element of PR measurement.

Measurement 52

Measurement Analytics Google Guidelines 52

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. I always had the following questions: Does this software give me what I’m looking for? “ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. Is it easy to use? How much does it cost?

Software 199

Software Analytics Customer Service Comparison 199

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function.

Resources 195

Resources Technology Data Tools 195

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Sword and the Script

DECEMBER 28, 2021

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. 47: Zach Cutler Co-founder and CEO at Propel.

Blogging 133

Blogging Software Google Content Marketing 133

Sword and the Script

AUGUST 8, 2017

This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. This is important because it begins to show you what pitches are working and what aren’t – and measure it at scale. NewsAI PR Software Pricing. For larger agencies, and in-house teams, it’s a no-brainer buy in my book.

Software 69

Software Tools Pitching Media Relations 69

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. million in 2016.

Software 88

Software Pitching Measurement Enterprise 88

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Meltwater is a relative upstart founded as a media monitoring and business intelligence software business. Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive.

Tools 135

Tools Software Enterprise Measurement 135

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How can you measure share of voice? Is PR responsible for sales?

Measurement 50

Measurement Analytics Software Resources 50

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Mindful Marketing

JANUARY 14, 2016

Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected. The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time. Quality PR tech tools can help an agency constantly improve.

Agency 50

Agency Analysis Analytics Tools 50

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing].

SEO 100

SEO Software Resources Newspapers 100

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Case in point? In 2010, Vocus acquired the Help a Reporter.

SEO 130

SEO Content Marketing Marketing Software 130

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception.

Pitching 94

Pitching Print Measurement Report 94

Sword and the Script

AUGUST 17, 2021

The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. Among agencies, “92% of agencies say that client expectations of creativity have risen since the onset of the pandemic.”. Nearly 70% of respondents said creativity is a higher priority in the era of Covid.

Creativity 95

Creativity Study Ethics Publicity 95

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. Quality data has made better PR monitoring and measurement possible. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. Tactics should be informed by strategy, but they’re separate.

Strategy 265

Strategy How To Resources Employee 265

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. All of it is so siloed. Don’t fight it?

Marketing 120

Marketing Analytics Measurement Data 120

The Resolution Blog

FEBRUARY 25, 2019

Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement. So I asked myself, how do we measure PR? Everything with inbound marketing is about measurement because again you need to start with your overarching goals.

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Its software is sold as a subscription-based service. Proof was founded by Mark Stouse who made a name in the PR industry as the top comms person for BMC Software.

Media 105

Media SEO Analytics Analysis 105

The Resolution Blog

FEBRUARY 2, 2018

The tool started life as a side project from our day jobs at the marketing agency Propellernet. We dreamt of building our own software business. So, 6 of us left agency work and committed to the cause full time. Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology.

Education 136

Education Tools Creativity Writing 136

The Resolution Blog

FEBRUARY 1, 2018

The tool started life as a side project from our day jobs at the marketing agency Propellernet. We dreamt of building our own software business. So, 6 of us left agency work and committed to the cause full time. Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology.

Education 120

Education Technology Creativity Measurement 120

5W PR

FEBRUARY 16, 2021

Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. This also means regular monitoring and measurement of engagement rates on every platform the brand utilizes.

Social Media 88

Social Media Healthcare Brand Branding 88

Sword and the Script

SEPTEMBER 11, 2018

Salesforce positioned itself as the antidote to software as it brought predictable pricing and short-circuited premise software implementations. 5) Feedback and measurement. Now, we can measure web traffic acquisition and behavior with accuracy. Looking for a content marketing agency partner that can both bring.

Software 97

Software Comparison Measurement Content Marketing 97

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. We put a lot of hopes in it, and many of them are justified. Host: Welcome!

Radio 59

Radio Ethics How To Writing 59

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 As the saying goes, one-half of strategy is deciding what not to do.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

OCTOBER 1, 2020

The study notes: “Employers are interested in a candidate with experience using marketing automation and demand generation software, customer relationship management systems, search engine optimization (SEO) and search engine marketing (SEM) tools, and other e-commerce platforms.” >>> Can your agency bring big ideas and execute?

Survey 99

Survey Trends Marketing Creativity 99

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. A practicum exercise to put what we’ve learned into actionable recommendations for the agency. Agency Practicum.

Training 72

Training How To Course Software 72

Konnect Agency

MARCH 29, 2021

At Konnect Agency, a Los Angeles public relations agency, we understand the importance of differentiating yourself from other companies and competitors. One of the most obvious insights gained from return on investment measurements is where you should be spending your money and where you may need to pivot. Crystal Robbins.

Strategy 52

Strategy Communications Software Data 52

Sword and the Script

JUNE 30, 2021

More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Blog: PR Measurement: A Pulse Check on How Communicators Show Value.

Survey 118

Survey Communications Ethics Measurement 118

Shift Communications

FEBRUARY 12, 2018

In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views. SHIFT used Facebook’s measurement software, Crowdtangle, to extract the page performance of 3,057,666 Facebook posts since January 1, 2018.

Facebook 68

Facebook B2C B2B Software 68

Mindful Marketing

FEBRUARY 16, 2017

By Seedepth “ Prove your worth: Choose analytics that measure and show PR’s value” Our CEO & Founder, Christine Perkett , will be speaking on a panel at PR Summit Austin.

Meeting 50

Meeting How To Analytics Measurement 50