Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis.

Report 144

Report Communications Government Crisis 144

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

FEBRUARY 4, 2020

First, here’s a note for readers: Ned Lundquist and I have just rolled out the survey for the 3 rd Annual Job of the Week (JOTW) Communications Survey. If you haven’t signed up for Ned’s JOTW email newsletter , and you are looking for a new job in communications, or have one to fill, you should. Sign up here.

Software 104

Software Analysis Data Tools 104

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. Communication is key – In any good relationship, communication is key.

Product Launch 296

Product Launch Training Interviews Software 296

Wadds Inc.

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The event was pitched as a reboot of internal and external communication for stakeholders. We need an environmental-type standard for communication,” he said. It’s good to be back in Bled.

Communications 59

Communications Software Internal International 59

Prohibition

DECEMBER 1, 2021

We’re looking for a PR Account Executive to join our Leeds based agency. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 and 2015. We pride ourselves on being one of the country’s top agencies outside of the London bubble.

B2C 133

B2C Healthcare Training Agency 133

PRSay

JULY 9, 2021

In today’s PR agency world, with its seemingly endless permutations of team structures and hierarchies, there are several scenarios in which younger workers might help guide their more experienced counterparts. Input for agency pitches or campaign planning is another area where younger professionals can shine.

Nonprofit 218

Nonprofit Employee Internal International 218

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. ” Okay, so maybe people aren’t shouting about tools and software for advertisers.

Creativity 156

Creativity Meeting Advertising Advertising 156

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. The Gray Area of Communicating a Point of View.

Creativity 96

Creativity Study Ethics Publicity 96

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195

Resources Technology Data Tools 195

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Create a project and move tasks from sheets or mentioned on emails to the software.

Software 151

Software How To SEO System 151

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. As a communications pro, you are generally privy to conversations the rest of your peers are not. I took a business ethics course when I was studying for my MBA. Third largest in the U.S.

Software 85

Software Pitching Internal International 85

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Tribe Builder Media

FEBRUARY 11, 2019

Which is why hiring a professional PR agency to help your business take that final step is crucial. Even a full-time in-house PR manager can’t produce the same results as a dedicated PR agency. Usually, it’s simply a matter of resources – unscalable relationships, software, tracking, bandwidth.

Internal 40

Internal International Agency Pitching 40

Mindful Marketing

MAY 17, 2017

” At SeeDepth, we’ve been saying this for a while – the PR industry is beginning to realize that they need more than just media monitoring software. (Of The post Demand Grows For Media Intelligence and PR Information and Software appeared first on SeeDepth PR Analytics Platform.

Software 50

Software Media Analytics Report 50

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Here are five of the most common.

Leadership 353

Leadership Insurance Insurance B2B 353

5W PR

MARCH 23, 2018

Voice recognition software has also significantly improved – therefore, SEO strategy will need to shift to stay aligned with how users are searching for content. Understanding user intent and having proper internal linking strategy to make sure pages contain all relevant information will be more important than ever.

Interviews 84

Interviews Agency SEO Google 84

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

On the PR agency side, we serve many masters. Sometimes we communicate through journalists who have their own story priorities. A great story will focus on high-stakes moments, like early failures, internal or external conflicts, or business threats. Take software testing as an example. Break the cliché habit.

Storytelling 140

Storytelling How To Software Small Business 140

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. There’s greater support among communicators for brands to take a stand on social issues versus political issues.

Survey 121

Survey Communications Ethics Measurement 121

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Here’s how any tech company can benefit from the right PR campaign.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. Other resources may be internal. Tactics should be informed by strategy, but they’re separate.

Strategy 265

Strategy How To Resources Employee 265

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. From our CEO to our interns, SHIFTers are genuinely service-oriented people. And we’re not.

Agency 146

Agency Pitching Training Meeting 146

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Take stock of current agency work. Now is the time to revisit original objectives and make sure communications teams are on target. Work with your agency to make sure both teams are on track as well as to re-invigorate for the upcoming race to the end of the year. Audit your internal staffing needs. Maybe standing desks?

Meeting 136

Meeting Software Product Launch Agency 136

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. There are two areas where tools can be applied: team and client communication and workflow; and, supporting effectiveness and execution. We’ve had to adopt new tools to work virtually. Tools serve two purposes in PR.

Tools 175

Tools How To Agency SEO 175

The Hoffman Agency

FEBRUARY 17, 2023

By Alka Narayana, Intern In my final quarter of college, it looked like graduating in December would be as dreary as it sounded. Yet, I was ready to take my degree in strategic communications and put it toward my passion for public relations. It seemed that no place was going to take a chance on me.

Internal 36

Internal International Software Engineering 36

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. Case in point?

SEO 139

SEO Content Marketing Marketing Software 139

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. .”

Employee 103

Employee Communications Internal International 103

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 17, 2023

By Alka Narayana, Intern In my final quarter of college, it looked like graduating in December would be as dreary as it sounded. Yet, I was ready to take my degree in strategic communications and put it toward my passion for public relations. It seemed that no place was going to take a chance on me.

Internal 36

Internal International Software Engineering 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless.

Wireless 36

Wireless Internal International Software 36

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. billion PR software market.

Software 93

Software Banking Technology Data 93