5W PR

APRIL 8, 2024

The old days of being defined by physical spaces and a reputation for complexity are fading. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Reestablishing trust The consumer finance services industry has had its share of reputation issues.

Consumer 78

Consumer Financial Ethics Banking 78

PRSay

SEPTEMBER 18, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 125

Ethics Reputation Employee Small Business 125

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace.

Ethics 73

Ethics Brand Branding Internal 73

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. If you lose, I win.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

PR in High Definition

MAY 24, 2023

It can’t, however, replicate or replace the human touch, particularly when it comes to reputation shaping. But a reputation is curated through the business’ relationship with the public, and relationships are the foundation of the human experience. Eurovision is a perfect example of how the human influence shapes reputation.

Reputation 62

Reputation Tourism Creativity Television 62

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Communicate openly and honestly about the brand, products, and business practices.

Corporate 78

Corporate Industry Communications Ethics 78

Barokas

JANUARY 9, 2020

In reading through various 2020 predictions for the PR and communications industry, one idea keeps jumping out at me: “ethics are becoming more important.”. Hasn’t ethics in communications always been vitally important? But as in most situations, a few bad actors blemish the reputation of all—including the good—players.

Ethics 78

Ethics Storytelling Reputation Blogging 78

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. What, if anything, can a PR or corporate communications expert do to turn things around? That’s where internal communications and a culture of openness come into play. Communicate regularly. Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

ReimaginePR

NOVEMBER 29, 2016

As a communications professional, I view elections as a series of public relations strategies and tactics. Online community engagement of rabidly partisan zealots? However, the definition of “at all costs” has never been so literal, and the strategic communications work employed to win has never been so dark. Event planning?

Ethics 120

Ethics Groups Social Media Construction 120

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021).

Publicity 167

Publicity Ethics Training Education 167

Ishmael's Corner

DECEMBER 11, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Ethics of PR Consultancies in “Choosing” Clients appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Ethics 113

Ethics Storytelling Government Company 113

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. Adweek has receipts.

Industry 217

Industry Reputation Groups Internal 217

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”? It was a stew of unscrupulous clients, deceptive tactics, and toxic message communication linked to its campaign. How, you might ask, could such a large and influential PR firm fall victim to bad PR?

Reputation 157

Reputation Crisis Management Ethics Agency 157

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The Intersection of Bias, Ethics and PR Stunts in Media Relations. That particular company grew a reputation for manufacturing controversy. The temptation to replace thoughtfully considered and strategic communications with foolish antics.

Survey 377

Survey Media Relations Media Ethics 377

Stephen Waddington

JULY 29, 2021

The reputation of the public relations profession has rocketed during COVID-19 but at a personal cost to practitioners. More than half of agency respondents (56%) said that the reputation of PR had increased, however 7% said that it had decreased. I’ve picked up the CIPR PR in a Pandemic report several times over the past week.

Report 157

Report Reputation Ethics Survey 157

ImPRessions - Crenshaw Communications

MARCH 12, 2019

Take the case of outgoing White House Communications Director Bill Shine. The Trump White House has had five communications directors in only two years; it’s like a client that keeps churning through PR agencies in search of the perfect fit. You can’t fix the situation until you understand what’s causing it.

Reputation 214

Reputation Ethics SEO Agency 214

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

An irate reporter could also reach out directly to a higher-up in your organization (or the client in the case of an agency team). Media can be fickle and unforgiving, and PR teams have an ethical responsibility to rise above hyperbole while creating a compelling narrative and being transparent about the nuances of the pitch process.

Pitching 240

Pitching How To Report Radio 240

Landis PR

NOVEMBER 13, 2023

An environmental public relations (EPR) agency can help your company effectively communicate its green initiatives to a broader audience, highlighting your commitment to positively impacting the planet. You need to communicate those shifts to your target audiences.

Trends 64

Trends Ethics Journalism Consumer 64

PR in High Definition

JULY 21, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards.

Reputation 77

Reputation Employee Film Internal 77

MaccaPR

SEPTEMBER 16, 2014

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. Souce: IMDb ). But humans, being who we are, will still let hubris rule at times.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

5W PR

MAY 22, 2023

Therefore, it is crucial for businesses and professionals in this field to establish and maintain a credible reputation among the public. A nutrition-based business could study a diet plan’s effectiveness and publish it in a reputable scientific journal. Businesses can leverage expertise and reputation by partnering with others.

Industry 88

Industry Reputation Education Training 88

5W PR

OCTOBER 18, 2023

Effective communication is crucial in the health and wellness industry. Health and wellness communication In the health and wellness sector , communication plays a crucial role in promoting well-being and safety. Crisis communication plan Develop a robust crisis communication plan to address miscommunications promptly.

Brand 78

Brand Branding Crisis Communications Healthcare 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Again, communication is key. . Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. It’s PR, not ER. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

Stuart Bruce

MARCH 17, 2014

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. Hungary); Galina Panina , PR Director and Manager External Communications, Leroy Merlin (Russia); and Eric Maillard , Managing Director of Ogilvy PR (France). Stuart Bruce (@stuartbruce) March 11, 2014.

Communications 153

Communications Conference Groups Reputation 153

The Resolution Blog

AUGUST 1, 2019

The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns. Over my 17 years in PR, SEO, digital marketing and now software services I’ve picked up a lot of knowledge in digital communications. I’ve just watched The Great Hack on Netflix. That’s innovation.

Ethics 120

Ethics Publicity Data SEO 120

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. 5 reasons why AI compliance is critical for PR pros Preserving reputation : PR pros are tasked with maintaining their brand or client’s reputation. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines System 64

PR Matters

AUGUST 11, 2014

No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship. Your agency team should be brimming with professional wordsmiths. However – and sadly -many do.).

Agency 124

Agency Measurement Reputation Skype 124

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR in High Definition

JULY 31, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards.

Reputation 62

Reputation Employee Film Internal 62

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. 1 Visualisation in communication.

Communications 115

Communications Publicity Survey Newspapers 115

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. A single misstep can lead to a public relations nightmare, causing reputational damage. The ethical side of newsjacking needs to be considered at every turn.

Ethics 102

Ethics Trends Social Media SEO 102

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And caught fire it has. Being a old long-serving PR professional means I have seen a lot of technology come and go. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And caught fire it has. Being an old long-serving PR professional means I have seen a lot of technology come and go. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

5W PR

JULY 21, 2023

This strategy allows variety stores to attract customers seeking distinctive items and build a reputation as a go-to destination for unique merchandise. Engaging with customers through social media, email newsletters, and other communication channels can help maintain regular contact and provide exclusive offers.

Retail 78

Retail Local Consumer Community 78

PRSay

FEBRUARY 23, 2017

Those were often the first words out of the mouth of Steve Daley , a former mentor of mine from agency life, when he would hear about the value proposition from a new client. Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy.

Healthcare 81

Healthcare Communications Ethics Radio 81