Sword and the Script

FEBRUARY 4, 2020

First, here’s a note for readers: Ned Lundquist and I have just rolled out the survey for the 3 rd Annual Job of the Week (JOTW) Communications Survey. If you haven’t signed up for Ned’s JOTW email newsletter , and you are looking for a new job in communications, or have one to fill, you should. Sign up here.

Software 104

Software Analysis Data Tools 104

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD’s creation represents the first AI employee of a virtual public relations workforce.

Employee 60

Employee Data-Driven PR Communications Software 60

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. So, says Propel, which provides PR software. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications.

Employee 103

Employee Communications Internal International 103

PRSay

JULY 9, 2021

In today’s PR agency world, with its seemingly endless permutations of team structures and hierarchies, there are several scenarios in which younger workers might help guide their more experienced counterparts. Input for agency pitches or campaign planning is another area where younger professionals can shine.

Nonprofit 218

Nonprofit Employee Internal International 218

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! We know that happy, relaxed employees are less burned out and there’s less turnover. If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. But not to worry! Don’t forget, they’re more creative.

Agency 85

Agency Software Creativity System 85

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” It last rebranded as Intrado in 2019 and in 2021 renamed its PR business software unit Notified , which was the namesake of a cool little PR tech startup it acquired.

Software 78

Software Case Study Technology Tools 78

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 182

How To Employee Survey Exercises 182

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. NCSAM takes place every October and is led by a collaborative effort between government agencies, private sector organizations, and non-profit organizations. Webinars and events can be promoted through various channels to maximize reach.

Education 112

Education Employee Measurement Agency 112

The Resolution Blog

DECEMBER 1, 2015

What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! We’ve met a handful of PR professionals learning from software development in order to better integrate campaigns and work more reactively. We started with communications, product management and marketing.

Banking 120

Banking Communications Software Google 120

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Employee evangelists are made, not born. Guest Post by Laurel Kennedy. A Reason to Speak. Messages to Share.

Employee 70

Employee Crisis Corporate Social Media 70

Konnect Agency

MARCH 29, 2021

You may be able to start with a great concept, product or service that is designed to fulfill your customer’s need, but the key is to effectively communicate and entice your customers through the right external communication strategies. What is external communication, and why is it important? Choose the appropriate platforms.

Strategy 52

Strategy Communications Software Data 52

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. Employees have customer contact, and virtually everyone talks about the organization where they work with others.

Strategy 265

Strategy How To Resources Employee 265

Wadds Inc.

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The event was pitched as a reboot of internal and external communication for stakeholders. We need an environmental-type standard for communication,” he said. It’s good to be back in Bled.

Communications 59

Communications Software Internal International 59

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. More than half (64%) of respondents anticipate their organizations will adopt a hybrid work environment.

Survey 121

Survey Communications Ethics Measurement 121

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Direct marketing to customers and employees through timely emails is also useful.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. billion global market for Media Intelligence/PR software and information solutions.”

Internal 147

Internal International Tools Software 147

Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. I once worked with an agency team that had placed a client in the Wall Street Journal. What metrics are communicators tracking? The vast majority (89%) of PR professionals do measure at least some aspects of their communications efforts. On donations?

Measurement 122

Measurement Communications Survey Web 122

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. The Gray Area of Communicating a Point of View.

Creativity 96

Creativity Study Ethics Publicity 96

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

On the PR agency side, we serve many masters. Sometimes we communicate through journalists who have their own story priorities. The most interesting and authentic heroes could be a low-level employee in an organization, or the customer. Take software testing as an example. People are busy, overwhelmed, and even cynical.

Storytelling 140

Storytelling How To Software Small Business 140

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). As a communications pro, you are generally privy to conversations the rest of your peers are not. There’s another factor at play here too – and that’s the track record of M&A in PR software.

Software 85

Software Pitching Internal International 85

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

5W PR

DECEMBER 14, 2023

While public companies will feel the most direct impact, most of these enterprises employ a vast supply chain of privately owned, third-party software vendors. Engage representatives from IT, legal, finance, HR, government relations and communications to ensure a coordinated response.

Company 78

Company Government Enterprise Exercises 78

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”.

Interviews 104

Interviews Publicity Technology Social Media 104

The Hoffman Agency

MARCH 11, 2024

For our first initiative in the “field” a few weeks ago, The Hoffman Agency France welcomed a 3 rd year high school student for an observation internship. As for HR software company Workday, it reveals that only 54% of French companies have embraced diversity. It must be embodied daily.

Employee 28

Employee Creativity Corporate Company 28

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. We’ll see how it lands since many big agencies operate as a collection of independent businesses based in separate cities.

SEO 139

SEO Content Marketing Marketing Software 139

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MAY 28, 2019

I started thinking about fanship recently while representing my agency at the 2019 PROI Global Summit, where celebrated marketing strategist David Meerman Scott delivered a keynote address on how fans are made and maintained. The post How Brands Create Fans appeared first on Crenshaw Communications.

Brand 249

Brand Branding Insurance Insurance 249

Sword and the Script

OCTOBER 1, 2020

The study notes: “Employers are interested in a candidate with experience using marketing automation and demand generation software, customer relationship management systems, search engine optimization (SEO) and search engine marketing (SEM) tools, and other e-commerce platforms.” >>> Can your agency bring big ideas and execute?

Survey 101

Survey Trends Marketing Creativity 101

The Hoffman Agency

SEPTEMBER 18, 2023

The challenge is exacerbated by declining fertility rates and the allure of what are still seen as sexier tech industries such as software, which make it hard for semiconductor companies to pull in the talent they badly need now and for the future.

Brand 36

Brand Branding Local Engineering 36