5W PR

MARCH 28, 2024

But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78

Company Publicity Financial Crisis Communications 78

Onclusive

MARCH 17, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal.

Agency 195

Agency Resources Reputation Corporate 195

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home? Probably not.

B2C 73

B2C B2B Agency Trends 73

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. There’s a simple reason for this: everything is connected.

Agency 62

Agency Communications Crisis Communications Crisis 62

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 165

Communications Ethics Training Hotels 165

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 192

Communications Sports Journalism Fashion 192

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Digital communications capabilities are important – but are table stakes.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Photo by rawpixel.com from Pexels. Demand candor.

Agency 223

Agency How To Construction Advertising 223

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Mark has a problem. Enter the PR Firm.

Agency 96

Agency Automotive Company Mobile 96

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

AUGUST 15, 2017

Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. Have you been ghosted lately? Maybe you’ve been there. Still nothing.

Corporate 200

Corporate Meeting Agency Pitching 200

Mediagraphix PR

MAY 10, 2023

Crisis communication is an essential component of corporate management. No matter how well-prepared a company is, there will come a time when bad news must be delivered to stakeholders.

Crisis Communications 52

Crisis Communications Corporate Crisis Communications 52

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Technology 246

Technology Company Banking Education 246

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. That kind of cost-savings can drive a company into bankruptcy. Easy-peasy.

Agency 108

Agency Automotive Engineering Education 108

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 157

Communications Public Affairs Insurance Insurance 157

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. In March, the health-care-related debt collector American Medical Collection Agency discovered it had been breached for over a year! PR tips for cybersecurity companies. Have a media rapid-response bureau.

Company 213

Company Case Study Airlines Study 213

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

AUGUST 10, 2018

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. At that point, I could no longer resist the gravity of the innovative spirit and the team committed to advancing the practice of Communications and Public Relations.

Communications 186

Communications Marketing System Measurement 186

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As He recommended that companies communicate a consistent message to audiences, while also being sensitive to their situations.

Agency 117

Agency Crisis Communications Consumer 117

5W PR

APRIL 26, 2021

If a poll of the company’s employees was taken today, which quadrille would they fall in regarding knowing the brand’s mission, vision and values – up to 25%, 50%, 75% or 100%? Most companies would likely register up to 25%. What Makes For Good Corporate Culture? The Bottomline on Company Culture.

Corporate 88

Corporate Employee B2C Internal 88

PRSay

AUGUST 16, 2022

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. You can search by subject focus too. YouGiveGoods. YouGiveGoods. Gifts for Good.

Company 157

Company Nonprofit Apparel Banking 157

Bianchi Biz Blog

FEBRUARY 17, 2022

As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. No agency is, despite what they might tell you. In fact, the odds are that our PR agency is NOT a good match for most companies. So, truth be told, there are only a few companies that will find our agency a good fit.

Agency 134

Agency Automotive Mobile B2B 134

ImPRessions - Crenshaw Communications

MARCH 7, 2018

His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. But if the initiative did in fact promote women’s rights (even the dubious privilege of smoking) by fighting a double standard of behavior, then does it matter if a company profited? A company’s authentic intentions.

Corporate 189

Corporate Newspapers Government Company 189

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Shift Communications

JANUARY 30, 2020

Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. There are growing expectations of all companies to do right by society and actually solve problems, and it’s driving action. Communications strategies and vehicles will need to evolve. Sarah Babbitt.

Corporate 97

Corporate Communications Creativity Report 97

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. Smart companies recognize they need to be seen as great places to work as well as great brands.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications. PR, on the other hand, is typically part of either marketing or communications (though we know PR can help drive sales and support other business functions as well).

Reputation 333

Reputation Crisis Customer Service B2B 333

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. This applies to companies connecting with their customers or partners too. The focus for brands should be to showcase their credentials and company ethos.

Social Media 69

Social Media Corporate B2B Company 69

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. That’s how Presspage was born."

Enterprise 117

Enterprise Automotive Company Airlines 117

Bianchi Biz Blog

MARCH 3, 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? Fire your director of communications and her team and we can save you a bundle. Those in-house employees have much deeper knowledge of your company than any outside agency will ever have.

Agency 88

Agency B2B Internal International 88

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

MAY 7, 2018

The world of communication is constantly evolving, thanks to ever-more innovative technology. Today, people have more than one way to communicate with their friends, family, and even colleagues. Corporate communications can be the key to maintaining a company’s reputation and helping to build its presence in the outside world.

Corporate 60

Corporate Communications Employee Training 60

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 79

Automotive Agency Mobile Trade Shows 79

PRSay

DECEMBER 16, 2022

Osako, vice chancellor for strategic communications at the University of California, Los Angeles, has learned to be true to herself and to those she leads, she said during the Dec. Losing yourself to fit in is often rewarded in the corporate world, but the pose can be draining, Osako said. Her first PR job was with a two-person agency.

Corporate 67

Corporate Telecommunications Airlines Policies 67