ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? A PR agency is typically brought on to do more than secure media coverage. First, cover the basics . Go beyond tactics.

How To 156

How To Meeting Case Study Survey 156

Onclusive

FEBRUARY 11, 2021

When pitching to journalists, focus on customer stories that prove the value of your solution or product. Initially, a well-known spokesperson (such as a celebrity or influencer) can lend interest and credibility to your brand, but be careful of becoming too reliant on such individuals. Identify When and How to Go Pro.

How To 221

How To Media Training Storytelling Financial 221

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. My first assignment was assistant product manager on Becel Margarine , a heart health brand with an active public relations program managed by the client team and Burson-Marsteller. Boutique PR Agency: The Pros. Multi-National PR Agency: The Pros.

Agency 100

Agency eBook Training Media Training 100

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

Ishmael's Corner

OCTOBER 19, 2014

As a service to the profession and advancing the client-agency relationship, we’ve captured client phrases that consistently find their way to PR agencies and what they really mean. That’s not on brand.”. I suggest you start preparing for an agency review.”. If you think the media training helped Brad, think again.”.

Agency 143

Agency Media Training Conference Training 143

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Publicity Training 52

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. So, we talked with someone here who used to work at a pay-for-placement agency and did a little research.

System 220

System Agency Media Training Reputation 220

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The negative media story. . We’ve all been there. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

Prohibition

APRIL 24, 2020

Be clear and concise when pitching to journalists during the pandemic. For example if you’re a food brand or a restaurant can you share recipe ideas for people to make in their kitchen? Or if you’re a fitness guru or diet brand can you offer at home workouts or advice on how to stay active?

Pitching 62

Pitching How To B2C Meeting 62

PRSay

MARCH 18, 2020

To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. In our recent conversations with journalists, it is clear that pitching stories as you may have done in the past is not an effective tactic during this news cycle. Connect with Lisa on Twitter: @LisaArledge.

Resources 210

Resources Pitching Television Radio 210

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. It’s not enough to research the agency you’re applying to – that’s your baseline. Be tech-savvy – and then some.

Training 159

Training Pitching Writing Video 159

PRSay

APRIL 2, 2020

Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. You should be extremely selective and strategic with who and what you pitch. Share some positivity. That doesn’t mean that you should be sitting on the sidelines either.

Skype 206

Skype How To Crisis Pitching 206

PRSay

AUGUST 17, 2020

How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. Pitch a story and not your spokesperson. Regardless of the topic you’re pitching, O’Connor says it’s important to pitch a journalist an actual story and not simply a person such as your spokesperson or expert.

Media Relations 157

Media Relations Journalism Media Survey 157

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

APRIL 12, 2023

Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy.

Healthcare 62

Healthcare Exercises Media Training Software 62

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! For PR agencies, set realistic client expectations. Smart PR lessons from the solar eclipse.

Hotels 200

Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. When used properly, an embargo can help your brand’s story reach the widest audience possible. But strategic use of embargoes is just as relevant as ever, and an important asset to any PR team. You don’t want to play favorites.

Radio 194

Radio Tools Journalism Interviews 194

Landis PR

OCTOBER 25, 2021

Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Don’t be that confusing brand or service. What works and what doesn’t varies by brand/client/organization. Media train and test new spokespersons. Any brand/organization with people has stories.

Healthcare 98

Healthcare Communications Measurement Resources 98

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. So just the fact that we have this all-consuming story has been a big change.”. We need something that’s better quality.’”.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Dark Side – Okay, we in PR take offense to this shady designation.

Agency 192

Agency Internal International Pitching 192

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. Before joining BBY, you worked at four separate PR agencies. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write media pitches about a firm and send them onto journalists. Media training.

Publicity 48

Publicity Advertising Advertising Tools 48

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Tech companies start calling themselves “idea incubators.”

Marketing 100

Marketing SEO Writing Engineering 100

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Throughline “The past is never past.

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

FEBRUARY 28, 2023

Know who you pitch. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. said his newsroom receives countless email pitches every day.

Report 170

Report Local Media Pitching 170

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. Conduct media training early. Collect and cultivate freelancers. Jump on foreseeable news.

Television 120

Television Interviews Engineering Tools 120

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

JULY 18, 2019

You also do a ton of media relations-TV work in town. In fact, you’re well-known as THE person to work with if you want to get on TV and you work with a consumer brand! And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances?

Local 94

Local Course Community Interviews 94

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50