Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. Accenture surveyed about 935 CMOs and 564 CEOs around the world and found 17% of respondents said, “they have been extremely successful at delivering highly relevant customer experiences.” 17% more likely to be expanding beyond traditional agency partners.”. “18%

Study 118

Study Survey Infographics B2B 118

ImPRessions - Crenshaw Communications

JUNE 28, 2018

For many of our clients we field quarterly surveys designed to generate relevant news or insights. Surveys are the data gift that keep giving. Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. Omnibus surveys.

Storytelling 149

Storytelling Data Survey Financial 149

Buzzstream

JUNE 5, 2024

Ultimately, digital PR is designed to build high-authority links to help you build your brand and rank better. Those are all great examples of content that gets links and coverage, but they aren’t as helpful if you want to replicate them as a brand. So, without further ado, here are some of the best digital PR examples that work today.

Digital PR 62

Digital PR Examples Strategy Survey 62

Shift Communications

MARCH 3, 2017

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. Developing a clear and succinct hypothesis is even more important than the survey questions themselves.

Survey 60

Survey Data Google Web 60

Buzzstream

JUNE 14, 2024

But ultimately, the goal is the same: to get high-authority links to boost rankings and brand awareness. As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals.

Digital PR 62

Digital PR SEO Pitching Google 62

5W PR

JANUARY 6, 2021

Also, consider investing in open-source AMP (automated message processing) software that will make interaction with customers even easier by allowing them to perform such things as submitting a survey or scheduling an appointment without having to click through to an app or website. Consumers visit various channels for different reasons.

Mobile 88

Mobile Infographics Consumer Software 88

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. 2) Marketing leaders add creative headcount and build in-house agencies.

Creativity 77

Creativity Study Survey Advertising 77

Shift Communications

JANUARY 2, 2019

How do we establish an employer brand? For example, if you conduct a proprietary survey you can maximize the results via an infographic, parsing out specific data points exclusively for media and creating a series on your blog or social channels. How can we improve our search rankings? What channels should carry my message?

Analysis 95

Analysis Infographics Internal International 95

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

JULY 2, 2016

Yet if a brand wants content to move online, there are three winning emotional combinations, writes Kerry Jones. 48 percent of respondents to the Fractl survey said they shared content to entertain their friends, while 17 percent shared to express themselves on issues they cared about. Want 10x from your PR agency?

Marketing 65

Marketing Viral Survey Infographics 65

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. I joined BuzzStream as Director of Content Marketing in November of 2023. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. I joined BuzzStream as Director of Content Marketing in November of 2023. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, a survey carried out by Forrester Consulting found social media to be the most preferred source of discovery for news and information among online adults between the ages of 18 and 55. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

JUNE 28, 2016

Brands often want A-list influencers advocating on their behalf, but there are drawbacks. In other words, influencer marketing with the big names may not be as effective as brands hope, according to a. If fickle d describes most consumers for brands, then elusive might describe the coveted segment of the millennial consumer.

Infographics 61

Infographics Survey Consumer Study 61

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes. But the agency decided not to do the expected because it wouldn’t move the needle. Talk to Us!

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. I encourage you to check it out.

Software 93

Software Banking Technology Data 93

MaccaPR

FEBRUARY 2, 2016

Want to take your blogger-brand relationships to the next level? According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Bonus Tip: Be flexible!

Trends 48

Trends Blogging Brand Branding 48

Sword and the Script

FEBRUARY 24, 2015

That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. The survey found 69.9%

Mobile 60

Mobile Study Marketing Survey 60

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 71

Tools SEO Analysis Google 71

5W PR

NOVEMBER 2, 2016

It’s a common fallacy that PR is great for increasing brand awareness but not so great for actually converting people into shoppers. Produce a whitepaper that highlights the results of a shopper survey, promote the whitepaper with PR, and use it to generate new leads. Encourage shoppers to take action. It’s free evergreen content.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

FEBRUARY 25, 2017

The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. ” The company says it surveyed 400 U.S.-based based marketing and advertising professionals for the survey. Some agencies are vendors. In marketing, it’s become the CMO playbook.

Marketing 72

Marketing Employee Survey Social Media 72

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 62

Tools SEO Analysis Google 62

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

JULY 21, 2018

I’m afraid the data people will win, and it will all become a commodity if brand and creativity don’t matter anymore. The analysis found “far from robbing a brand of it soul,” analytics when combine with creative is “an essential part of the modernization of marketing to drive growth.”. Is Creativity a Skill or Talent? Talk to Us !

Creativity 64

Creativity Marketing Analytics Measurement 64

MaccaPR

OCTOBER 5, 2015

As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago. Determine brand voice: Next, you must determine the brand voice for your content. More than specific words and phrases, your brand voice is the tone in which you speak to and connect with your audience.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, a survey carried out by Forrester Consulting found social media to be the most preferred source of discovery for news and information among online adults between the ages of 18 and 55. Enter content discovery!

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

MAY 9, 2024

Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Contently recently helped a staffing agency put together a white paper on the current talent landscape. That’s exactly the type of insight the agency’s audience of employers needs to help fill roles.

Writing 119

Writing Case Study Study Brand 119

NewsWhip

MAY 27, 2021

In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. But also, it gave people hope.

Healthcare 78

Healthcare Storytelling Communications Local 78

Frederik Vincx

DECEMBER 11, 2015

These skill gaps are roughly the same as they were the last time the survey was done. Source: PR Academy annual qualification trends survey. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.”

Infographics 150

Infographics Course Survey Agency 150