Cision

AUGUST 2, 2016

My team and I produced an exceptional campaign, including web, advertisements, a billboard, and look book that helped drive the brand to the next level. I was able to utilize many of the talents I had picked up over the years, as well as develop some new ones, like graphic design. Internships! Try different PR roles out.

Fashion 120

Fashion Apparel Pitching Consumer 120

Cision

FEBRUARY 1, 2016

Snapchat star CyreneQ started using the app in late 2014 to have fun with co-workers as a web designer for Verizon. Brands and agencies bring her in to explain the many nuances of Snapchat. Read the free social listening e-book today! By the end of 2015, she was able to leave her day job. Images via Pixabay: 1 , 2 , 3.

Brand 120

Brand Branding Case Study Advertising 120

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 This is the challenge that all agencies that are part of publicly listed groups face.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. Broadcast and podcast monitoring is white labeled from TVEyes , which is in my book, the industry standard. So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one.

Tools 161

Tools Media Software Analysis 161

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? Each corporate PRCA member will be expected to engage with a local school each year. Toth, among others. What we do 5.

Government 103

Government Education Print Ethics 103

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. It’s a book that I return to every couple of years. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Shift Communications

OCTOBER 14, 2016

Traditional agencies will pull together a coverage report – or, for the old-school PR folks out there, a clip book – and count up their hits. As the only PR agency currently meriting recognition as a Google Analytics Certified Partner , we take a data-driven approach to reporting whenever possible. Jennifer Usher.

Measurement 60

Measurement How To Trade Shows Analytics 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The findings are consistent with data published by Nick Davies in his book Flat Earth News. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

The Resolution Blog

OCTOBER 7, 2015

Ditto the number of PR companies that have SEO specialists on their books. How many PR agencies consider SEO when they’re coming up with PR strategies for clients? There are loads of SEO and digital marketing agencies fighting for that centre, strategic ground, traditionally occupied my PR or marketing agencies.

SEO 120

SEO Engineering Content Marketing Agency 120

Rock the Status Quo

FEBRUARY 3, 2015

Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. For example, years ago, I had a disagreement with the owner of a large agency where I once worked. Each and every win is a cause for celebration, honestly.

Agency 100

Agency Advertising Advertising Twitter 100

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. What’s most intriguing for PR agencies might be the insights that Muck Rack can provide that are, shall we say, contrary to what you might expect. Twitter A journalist’s. For example, here’s senior. Loves Philip Roth and Ghostface Killah.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

SEPTEMBER 10, 2016

” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. A CMO I knew a few gigs back quantified the value of our (then) corporate blogging efforts this way: people who engaged our content on the blog were 50% more likely to make a purchase. So what happens next?

Marketing 60

Marketing Measurement B2B Content Marketing 60

MaccaPR

OCTOBER 26, 2015

It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.”

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Is it website or Web site? Top 10 MaccaPR Blog Posts of 2014. #1. If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Shift Communications

JANUARY 16, 2018

And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] Facebook isn’t even the web. Do you have — when was the last time you updated your corporate website in a meaningful way other than little tweaks here and there? But they have all the money. [00:07:16]

Facebook 116

Facebook Video Brand Branding 116

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. It’s about doing the right thing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] This is not the case in the era of the social web and I would argue never has been. Distribution is effected by web crawlers and search engines."

Communications 60

Communications Analysis Web Handbook 60

Waxing UnLyrical

NOVEMBER 14, 2014

One of our colleagues in the group pointed out that no one is Googling “PR blog” for answers and finding us as potential agencies/consultants (I paraphrased her exact words). Ann Marie van den Hurk says her blogging led to her being offered a weekly column, which that led to a book. This is true.

Blogging 99

Blogging Leadership LinkedIn Google 99

Sword and the Script

AUGUST 5, 2014

In the book Epic Content Marketing , author Joe Pulizzi offers four broad categories for evaluation: Consumption, shares, leads and sales. This works for press releases too and if you do not see referral traffic from your press releases in your web analytics – it’s time to switch services or reevaluate the quality of your releases.

Measurement 120

Measurement Analytics Tools SEO 120

Waxing UnLyrical

NOVEMBER 23, 2015

I like it because it’s allowing us to easily collaborate with our agency, it’s easy to navigate and allows us to keep track of where things are at easily. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

LinkedIn 40

LinkedIn Nonprofit Facebook Social Media 40

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. This came to be part of The First Amendment (11).

Ethics 52

Ethics Communications Print Television 52

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

Communications 40

Communications Conference Government Policies 40

MaccaPR

OCTOBER 14, 2015

A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target. However, at the time, a corporate message would not have had the same effect. First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR 20/20

OCTOBER 9, 2018

While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. Our webinars, whitepapers and e-books are great content marketing pieces for our customers, but also great lead generation opportunities for us. Q: How would you describe your inbound approach with CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. This is shown by the requests we get as an agency.

Interviews 28

Interviews SEO Banking Radio 28

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “At the time, I was working with FT Press on a book called PR 2.0: An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

FEBRUARY 10, 2015

Corporate Video Producers Take Note: See how Swift addresses the camera in a conspiratorial whisper, the lens a foot from her face, as she takes you (yes, just you alone – except for the other 2.4 million viewers) into her confidence. Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Taylor Swift’s fan base?

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. Why clients hire agencies, consultants and freelancers: an extra pair of hands.

B2B 122

B2B Marketing Survey Software 122