Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. 5 Categories of PR Metrics Pros Should Measure. At a minimum the question ought to be asked: On every web registration form.

Measurement 60

Measurement Marketing Web System 60

Sword and the Script

AUGUST 1, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). FIR Network).

Survey 129

Survey Communications Measurement Internal 129

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

Leadership 105

Leadership SEO Measurement Reputation 105

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. First off, you reduced the size of our precious Maccabee agency logo, Walt.

Blogging 48

Blogging Creativity Agency Mobile 48

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception.

Pitching 94

Pitching Print Measurement Report 94

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. If you want blogs, you don’t want press releases.

Study 138

Study Media Relations Media Measurement 138

5W PR

OCTOBER 1, 2020

The performance of marketing strategies is carefully measured across the web, mobile and social media, and then it’s compared to the industry competitors or any available challenger brands for the company. The post Benchmarks for Digital Performance appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Advertising 88

Advertising Advertising Measurement Facebook 88

Cision

AUGUST 11, 2016

Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert. Sprout Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. The metaverse, Web 3.0, You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. How will you measure success? AirPR: What are best practices in PR & content marketing measurement?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Web copy/newsletters : As the face of your brand, your website must be a priority. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. As the web has evolved and we’ve started to understand where things come from and how they affect a business’ growth, that has started to evolve. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Stuart Bruce

OCTOBER 6, 2016

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. There is a 31% drop in the use of expert blogs (21%). However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. Not necessarily.

Study 78

Study B2B Marketing Survey 78

Flack's Revenge

DECEMBER 14, 2016

It reminded me of the awesome power of crowdsourcing and the social web. One person chimed in and said, essentially, “just go out and do great PR – you are wasting your time trying to measure.” The Complete Guide to Dashboards – The Measurement Advisor. The Inquiry. So I kept looking. Digging Deeper.

Measurement 120

Measurement Exercises Interviews Tools 120

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. Owned media – apps and web sites enable any organisation to create its own media and become a publisher. Planning, creativity and measurement lies at the heart of campaigns. If your agency doesn’t offer images or video you’re missing out.

Publicity 111

Publicity Survey Measurement Community 111

Presspage

APRIL 1, 2019

Measuring the results. Every PR activity in your plan should be accompanied by clearly stated goals and desired outcomes, such as increasing web traffic, newsletter subscriptions and share of voice on social media. Not only will these goals help keep you on track, measuring and analyzing your results can inform your future PR plans.

eBook 60

eBook How To Measurement SEO 60

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Deirdre Breakenridge

FEBRUARY 23, 2015

Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Set the agenda. We’d love to hear from you….

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. This is a marvelous, inspiring period of history when anyone can shed the traditional burdens of authority and build true influence on the web through their own merits. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. People who know us have a chance to see our grit first hand.

Case Study 78

Case Study Enterprise System Fashion 78

Melissa Agnes

FEBRUARY 5, 2015

It’s definitely worth being aware of and having a conversation about with your IT department, SEO firm or web agency. So, when you have this conversation with your web team, be sure to ask them if: They’re aware of this risk; and. If they’ve already put some preventative measures in place.

SEO 124

SEO Engineering Crisis Crisis Management 124

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. How many PR agencies consider SEO when they’re coming up with PR strategies for clients? How many PRs write blogs and truly understand how to optimise them for Search? There’s a hell of a lot more to writing and promoting a blog post than bunging in a few buzzwords. #D:

SEO 120

SEO Engineering Content Marketing Agency 120

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Tell me one interesting fact about you that you have never revealed on your blog? We’ve had a measurable impact on their business and we love working with them. Develop your strategy.

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Articles, blog posts and content picks.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

JUNE 9, 2020

Measured on clicks, quick hits.” That’s better than estimating the publication’s web traffic or impressions. >>> Looking for an agency partner with the content chops to build a sound strategy and execute? Content marketing means, running your blog, or whatever you choose as your platform like a publication.

Media Relations 110

Media Relations Media Survey Pitching 110

Communications Conversations

DECEMBER 13, 2017

Walmart hired an agency named Omelet to help with its production–outsourcing your entire podcast is a viable option. Building a podcast audience (much like building a blog audience) takes time. But, don’t forget about setting up podcasting outposts across the web at places like SoundCloud.

Corporate 103

Corporate Banking Resources Radio 103

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. There are, it seems, two ideological camps: “can’t measure” and “measure everything.” So what happens next?

Marketing 60

Marketing Measurement B2B Content Marketing 60

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. 3) Measuring the influence of coverage. How do you compare a brief mention in a top tier business publication to a product review in a blog? click any image for higher resolution). Sentiment analysis.

Case Study 116

Case Study Software Data Web 116

Shift Communications

DECEMBER 17, 2014

We highlight our blog posts and also include some of the big media hits we secured for our clients. Part Five: Measurement. The last piece you’ll want to consider when building a newsletter is measurement. There are a number of things you can measure here: open rate, the web traffic it drives, generated leads, etc.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive is developing new ways to measure PR including attribution. Learn more: press release , blog post. Learn more: press release , blog post. all 210 U.S.

Industry 85

Industry Media Technology Employee 85

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64