Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 89

Pitching Report Software Survey 89

Cision

JUNE 6, 2017

Influence” tends to be jammed into one big category when in fact, it’s nuanced. Aligning with a celebrity can also be risky if a personal life turned scandalous and dominates the news and public opinion. The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution). million from $17.3

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Learn more: press release , blog post. all 210 U.S.

Industry 91

Industry Media Technology Employee 91

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Finding Your Match.

Agency 40

Agency Marketing Financial System 40

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Tech industry. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 14, 2019

Mr. O’Neal says that works out to about twice as much content swept up by LexisNexis and the Onclusive index is larger than Google News. The newscrawler is what is able to find your news and render the searches and mentions you’ve established in a dashboard. 3) Measuring the influence of coverage. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

NOVEMBER 11, 2017

billion “bounced” visits to news and entertainment publishers in its network over a six-month period. If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success.

Study 65

Study Marketing B2B Apparel 65

5W PR

MAY 16, 2017

Rowenta steamed-up the show with new additions to both its garment care and home comfort categories. and the new Turbo Silence Extreme Fans – I’m definitely going to snag one of those for a hum (and humidity)-free office. These days, purpose-driven kitchen tools are delivering measurable benefits.

Internal 68

Internal International Print Skype 68

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. Note: This transcript has been modified for clarity and brevity. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

ZudePR

JULY 20, 2016

There I met loads of people from all sorts of different industries, trying to make a go of it. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. As well as blogs. But I always like an office space I can call home. 9: Read Books.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

DECEMBER 14, 2010

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page. I am now a Follower of your blog. An ability to listen.

Publicity 90

Publicity How To Course Facebook 90

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. Building new skills. Digital PR practitioners have had to step up and learn new skills. Today, everything is measurable and measured.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. The New York Times. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JANUARY 27, 2011

So what’s new about you ? My query made it clear that I wanted examples of success, and how it was being measured. It means we are not educating the entrants to our industry well. Mark as read Approve comment From an agency perspective i think one of the worst pitch mistakes is taking longer than your allotted time.

Pitching 111

Pitching Facebook Interviews Twitter 111

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. My new deep work routine. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post).

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. Let me open the door to a new world for you? And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. We signed with our very own fake PR agency, @ HeishmanFlill. We were mentioned in the New York Times. We were written about by bloggers and news sites.

Wireless 74

Wireless Twitter Writing Measurement 74

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Waxing UnLyrical

SEPTEMBER 14, 2010

We in the PR industry have done a poor job of defining and promoting what we do. It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Most PR pros (and firms).

Facebook 106

Facebook Twitter Education Industry 106

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? Many measurement tools are at our disposal.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52