Prohibition

APRIL 9, 2021

Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2017 and 2019. We pride ourselves on being one of the country’s top agencies outside of the London bubble. Have great interpersonal skills both internally and external. Who we are looking for?

B2C 100

B2C B2B Agency Training 100

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. And if you’re looking to create your own podcast, then Prohibition is the agency for you! Struggling to make your B2B marketing ‘sexy’?

B2B 77

B2B Trends Strategy Marketing 77

The Hoffman Agency

OCTOBER 25, 2019

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation. AE at Ogilvy.

Agency 28

Agency LinkedIn B2B B2C 28

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Internal comms. Layoffs at internal comms platform. How is it being used?

Survey 152

Survey Software B2B Pitching 152

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.

Technology 246

Technology Company Banking Education 246

5W PR

NOVEMBER 25, 2020

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). It has an internal style guide, which greatly differs from thought leadership, and often ends up being a completely different type of writing.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. A quick start for a PR campaign can raise confidence among external (or internal) clients and lay the groundwork for a successful long-term program. We never want a client to be asking, “what’s next?”

How To 136

How To Leadership B2C Agency 136

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport? Key Takeaway?

B2B 120

B2B B2C Facebook Storytelling 120

5W PR

APRIL 26, 2021

The momentum created will set a foundation for ongoing reminders throughout all of the company’s internal communications efforts. After category 5 Hurricane Katrina struck New Orleans in 2005 and devastated the city, Marriott International remained true to its mission of “putting people first.”. Remaining True to the Mission.

Corporate 88

Corporate Employee B2C Internal 88

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Do a deep dive into internal resources. . Now set some realistic (and “reach”) PR goals.

Exercises 136

Exercises Comparison Internal International 136

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

The resulting discussion was informative, leading to some advice for PR agencies and their clients when it comes to priorities. Use agency skills to identify important influencers. Not surprisingly, the survey showed that key influencers in both B2B and B2C marketing have shifted from celebrities to newsworthy individuals and bloggers.

Analytics 120

Analytics B2C B2B Agency 120

Shift Communications

DECEMBER 6, 2022

Internal communications are key. LinkedIn remains the most effective for executive thought leadership, especially B2B but B2C, too as it remains the only real platform to connect with talent, potential partners and clients consistently. Like most everything else in communications today, executive communications need to be multichannel.

Communications 78

Communications Leadership B2C LinkedIn 78

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.

Company 120

Company Banking Education B2C 120

Prohibition

SEPTEMBER 27, 2022

From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence. In some way or another, all organisations rely on reputation and awareness for success.

Publicity 62

Publicity Brand Branding SEO 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update.

B2C 120

B2C Product Launch SEO Storytelling 120

The Hoffman Agency

FEBRUARY 4, 2021

I cannot believe my time as an intern will soon be coming to a close. I’m so thankful to have experienced what it’s like to work at an agency. Being at an agency, such as Hoffman, has given me the ability to understand the different needs that each client has and the best solutions. By Hibo Abtidon, Account Coordinator.

B2C 41

B2C Pitching Writing Internal 41

Prohibition

NOVEMBER 16, 2022

Everything from radio, podcasts, news outlets, online reviews, social media, website content, and much more are on the radar of a digital PR agencies network. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Digital PR 62

Digital PR Brand Branding SEO 62

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. Regardless of whether your business is B2B or B2C, the way that customers reach, and research, you have changed. What can we takeaway for next year?” “How

Brand 90

Brand Branding Marketing Enterprise 90

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

MAY 28, 2015

If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. However, my organic reach is significantly more international. You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. Christopher S.

Twitter 60

Twitter How To Wireless Marketing 60

Norton's Notes

NOVEMBER 3, 2017

With experience in almost any given field becoming critical, especially public relations, your tutors will tell you time and time again to get in touch with local agencies or in-house PR teams. Wanting to do work experience is important, not just for the agency you choose but for you. I mean – I can!

Interviews 34

Interviews Journalism B2C Agency 34

PR 20/20

JUNE 25, 2019

And it’s not just B2C. Our agency will forever “look beyond” to what’s next in our quick-paced industry, and it’s with that intrinsic drive that we launched Marketing AI Institute with the mission to make artificial intelligence more approachable and actionable for modern marketers. Internal communications and events.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 5, 2017

The pressure to sell tickets to this event was intense and here was the problem: Almost overnight, marketing transformed from a B2B shop trying to sell software , to one that almost looked like a B2C shop trying to sell tickets to this event. Can your agency bring big ideas and execute? 3 Case Studies where Marketing Profits .

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past.

Corporate 48

Corporate Examples Storytelling Brand 48

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. That is a risk. Now from there, the question is, how’s that risk perceived? It’s not a plan.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Internal comms takes center comms stage in hybrid work.

Marketing 196

Marketing Content Marketing Data Social Media 196

Beyond PR

APRIL 13, 2018

Further, “Some 61 percent of social media marketers at agencies say measuring ROI is among their biggest challenges.”. PR and comms professionals need to be able to visualize their success to higher level executives, as well as internal stakeholders. Informing Business Decisions With Insights. State of The Art Audience Metrics.

Media 73

Media Google Measurement Print 73

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 24, 2015

For B2C companies, this might be entertaining content that makes fans want to engage more and share their experiences with you. Some of it will be developed in house, some will get kicked over to the agencies, and some will be created through mobilizing influencer networks and users to create content.

Strategy 72

Strategy How To Measurement Analytics 72

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

MARCH 18, 2015

What’s more, Chris Schermer, of buyer-driven B2B brand experience agency SCHERMER, explained that all marketers have the responsibility to not only produce meaningful content, but to also resist the volume of content created. March 4, 2015. We know consumers don’t want to be bombarded with “Buy this!” Every “content marketing team” is unique.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

AUGUST 5, 2015

Gabriella Israel Grinberg (below), managing director of the Minneapolis agency Digital Missile and a former social media staffer at Select Comfort and Target Corporation, told us: "Whenever possible, a company blog should identify and highlight authors of its blog posts, for several reasons. So who authored the blog post you’re reading now?

Blogging 48

Blogging Employee Corporate Google 48