ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For more information about Mod Op, please visit: [link].

Agency 156

Agency Communications B2C Creativity 156

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. Ina Rohe, Associate Director, The Hoffman Agency “If I want to network or have a coffee with my colleagues, I go to the office.

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. A B2B tech company should submit for in categories wherever their excellence lies. Which awards should I enter ?

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals. There’s no one to manage the agency. Your goals are fuzzy. Or changing.

Agency 333

Agency Internal International Resources 333

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Channels Selecting the best channels to spread the message is key in B2B tech PR.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

MAY 25, 2021

PR agencies come in all shapes and sizes. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. Smaller agencies are often less formal and can be less organized when it comes to personnel matters. A small PR agency is like a small town.

Agency 361

Agency Mobile Meeting Sports 361

Agility PR Solutions

FEBRUARY 14, 2024

SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it becomes more deeply intertwined with technological advancements like generative AI, […] (..)

SEO 100

SEO Agency B2B Technology 100

Ronn Torossian

JANUARY 4, 2021

A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” The post B2B – A Whole New World appeared first on. COVID-19 and technology […].

B2B 195

B2B Film Technology Marketing 195

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. There are some small measures that can maximize efforts to B2B technology media.

B2B 193

B2B Pitching Technology Report 193

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. The post Top Entrepreneur Podcasts PR Agencies Should Know appeared first on Crenshaw Communications. Every business leader has a strategy to share, and there’s a story behind nearly every company, young or old. .

Agency 401

Agency Interviews Education Television 401

5W PR

APRIL 5, 2021

Many reports, especially since the start of the pandemic, have called attention to the rise of consumer dependence on social media which is also good news for B2B (business to business) marketers. Despite the optimism, that’s just the start of any strategy in leveraging the popularity of social media for B2B firms.

B2B 88

B2B Social Media Media LinkedIn 88

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. That requires thoughtful attention and a strong sense of how media work.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches. Competition.

B2B 88

B2B Marketing Product Launch YouTube 88

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. Or we may go with an embargo, which means offering the news to a wider pool of media targets at the same time. . For any type of media outreach, lead time is critical. Many reporters in the security space publish theirs.) Give yourself enough lead time.

How To 321

How To Media Report Pitching 321

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. We’ll be speaking all about business failures blended with social media strategy.

B2B 77

B2B Trends Strategy Marketing 77

Bianchi Biz Blog

FEBRUARY 17, 2022

As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. No agency is, despite what they might tell you. In fact, the odds are that our PR agency is NOT a good match for most companies. So, truth be told, there are only a few companies that will find our agency a good fit.

Agency 134

Agency Automotive Mobile B2B 134

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

Onclusive

MAY 17, 2016

As Senior PR Specialist for subscription billing provider cleverbridge, he leads the company’s global PR and social media strategies. But before that, he worked at an agency, filling the shoes of Vice President of BLASTmedia’s B2B Practice Group. […].

Agency 250

Agency Interviews B2B Groups 250

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 172

B2B Company Marketing SEO 172

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Here’s what you’ll be doing: -Develop and main media lists.

Internal 323

Internal International Communications B2B 323

Flack's Revenge

MARCH 24, 2023

He hosts CMO Huddles , a forum for B2B CMOs. It began: The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list. One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. 2 recession-proof business by Forbes.

B2B 240

B2B Nonprofit Small Business SEO 240

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. >>> Can your agency bring big ideas and execute?

B2B 148

B2B Marketing Survey Study 148

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. Earned media isn’t always simple. That’s where the right media strategy comes in. That’s where the right media strategy comes in. Embargo agreements deepens media relationships.

Pitching 177

Pitching B2B Product Launch Report 177

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 108

Agency Automotive Engineering Education 108

Flack's Revenge

APRIL 2, 2019

So, when B2BNXT said they wanted to interview me about B2B growth tips, I considered quick tricks that can be easily related in a short interview. This is especially true for companies selling B2B tech and services lacking sexy, mainstream appeal. Scaling Your B2B. Not to dismiss growth hacks. And then what? So, what does work?

B2B 120

B2B Strategy Case Study Interviews 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Agency teams will increasingly unlock valuable and time-saving use cases for the tech.

Trends 333

Trends Industry Government Data 333

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad.

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

Flack's Revenge

JANUARY 14, 2016

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. HBR virtually ignored media as a channel of info that supports B2B sales.

B2B 120

B2B Media Relations Media Social Media 120

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Bianchi Biz Blog

MARCH 3, 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? Those in-house employees have much deeper knowledge of your company than any outside agency will ever have. We don’t see the in-house staff versus outside agency as an either/or situation.

Agency 88

Agency B2B Internal International 88