Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. Four reasons: For sales pitches. Sales Pitches. Perhaps it’s our agency’s data.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

DECEMBER 26, 2016

Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. They can also use Google Trends to help dictate the timeline within their pitch calendars. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

ImPRessions - Crenshaw Communications

JULY 21, 2016

Two years ago, our analytics told us people were on their local TV stations’ websites at the same time they were watching the news broadcasts. It’s cool that you’re pitching me a product that’s going to save the world, but don’t be afraid to put something whimsical in the pipeline. People are visual.

Agency 120

Agency Pitching Print Storytelling 120

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. The easy answer is to hire a PR agency that does this all for you, but you can absolutely do it in-house, too.

Media 171

Media Pitching Agency Guidelines 171

Shift Communications

SEPTEMBER 15, 2016

We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit. Step 1: Ask for access. Emily Wienberg. Account Manager.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Remote PR Jobs

FEBRUARY 13, 2022

Pitching top publications is rarely easy – you not only need good relationships with reporters, you need a good story to tell. Johnson: I wished I had done more internships at PR agencies in public relations. Then I will take a look or research more journalists who might be interested in the story and rework the pitch letter.

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Pitching Analytics Report Agency 147

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Recommendations suggesting contacts to pitch. Did you know?

Technology 170

Technology Publicity Software Pitching 170

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Managing PR Agencies. Relationship building takes time. Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. The best are succinct, informed, and tailored to deliver the freshest content.

Company 203

Company Trends Case Study Crisis Management 203

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 68

Analytics Report Technology Pitching 68

Onclusive

FEBRUARY 11, 2021

When pitching to journalists, focus on customer stories that prove the value of your solution or product. At this point, I recommend that early startups initially hire a PR contractor who can develop a relationship with the business and manage the smaller amount of work that may not be financially viable for an agency.

How To 221

How To Media Training Storytelling Financial 221

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 96

Pitching Print Measurement Report 96

Sword and the Script

APRIL 6, 2021

Critical Mention adds Google Analytics integration. Critical Mention rolled out integration for Google Analytics. This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. click image for higher resolution).

Media 108

Media SEO Analytics Analysis 108

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Open-Ended Pitches: Editors are bombarded with pitches daily, and their time is precious.

Marketing 52

Marketing Pitching Creativity Storytelling 52

PRSay

JANUARY 1, 2020

Whether it’s updating your Cision listings with newer, more relevant journalists or building new relationships, it’s important to remember that pitching is more than simply sending out a story. PR pros need to spend time learning about the people we’re pitching to. In 2020, resolve to take an analytical approach to your results.

Publicity 165

Publicity Storytelling Instagram Pitching 165

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. Which resources will help you address the challenges that you have?

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. PR leverage and amplification. Time to leverage the win.

Report 136

Report Interviews Pitching Construction 136

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

MAY 31, 2023

In addition, that person should be familiar with social media platforms, marketing principles, and data analytics tools. The portfolio should showcase writing samples, social media campaigns, media pitches, and other relevant PR work. That includes strong communication, writing, and interpersonal skills.

Publicity 88

Publicity How To Social Media Trends 88

5W PR

DECEMBER 31, 2020

Today, public relations is a lot more about how this type of communication improves the client’s bottom line and a lot less about who or what’s being pitched to the press. Clients today need analytics involved in their campaigns and goals in those campaigns that can clearly demonstrate the company’s return on investment.

Media 88

Media Pitching Measurement Agency 88

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. I know how many specialist agencies there now are offering communications. I know as I have pitched and won these budgets.

How To 180

How To SEO eBook Measurement 180

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

5W PR

JUNE 15, 2022

Inside Google Analytics, companies can track whether their content is driving referral sessions, as well as whether that content managed to generate conversions or sales. When creating a pitch, companies need to include an outline or the angle of the piece of content, and even some important points that are covered in it.

Brand 88

Brand Branding Consumer Pitching 88

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

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Pitching Journalism Video Advertising 174

Buzzstream

APRIL 4, 2024

Tip : You can also do similar backlink searches with Majestic’s Backlink Checker , SEMRush’s Backlink Analytics Tool , or Moz’s Link Explorer. Although social mentions are not exactly links, some brands or agencies still like to report on them—especially when a campaign has gone viral.

Digital PR 62

Digital PR How To Media Google 62

Sword and the Script

OCTOBER 29, 2019

Later that evolved to include email distribution and the analytics that are the basis for CRM. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. You can send these pitches to a list of reporters, or pitch 1:1. 3) Prezly distribution.

Pitching 64

Pitching Analytics Enterprise System 64

Stern + Associates

SEPTEMBER 27, 2023

Marketing Provides Helpful Insights With access to customer data and analytics, marketing can uncover valuable insights on buyer behavior, campaign effectiveness, lead quality and more. Sharing metrics helps sales forecast accurately, optimize pitches and increase productivity. Marketing improves efficiency.

Marketing 62

Marketing Data Groups Strategy 62

PR Fuel

MARCH 22, 2022

Create the Pitch. Before you can distribute press release materials, you need to create a pitch email. Your pitch will encourage journalists to publish and distribute your release. Journalists receive hundreds of pitch emails daily. If you find a number of complaints posted for that agency, remove them from your list.

How To 101

How To Guidelines Writing Pitching 101

Sword and the Script

AUGUST 30, 2022

The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.” AI-assisted pitches. “AI Listen and hear.

Publicity 86

Publicity Survey Enterprise Pitching 86

Prohibition

FEBRUARY 14, 2023

Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. Through the use of analytics, tech PR professionals can identify key metrics and trends to create campaigns that are tailored to the needs of their target audience. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. The functional public relations role of producing words and pictures such as press releases, articles, quotations, media pitches, and social media posts can already be automated.

Report 119

Report Publicity Training Policies 119

5W PR

SEPTEMBER 9, 2021

Public relations specialists are helping small businesses adapt to the demands of hyper-connected consumers and teaching them how to use social listening and analytics tools to understand and engage their target audiences while also identifying potential threats and opportunities in today’s ever-changing digital landscape.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Proactive Report

DECEMBER 27, 2017

There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. This could be a huge opportunity for PR Agencies in 2018. All kinds of agencies are pushing to get a piece of the pie.

Trends 124

Trends Data-Driven PR Data System 124