Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. This week, Eliot and I sat down to discuss the importance of analytics in PR, the necessity of partnerships and collaboration and approaching work with a solution orientation in order to find success.

Healthcare 266

Healthcare Analytics Agency Trends 266

PR in High Definition

AUGUST 30, 2023

A narrow view of AI A few months back, I attended a PRCA conference and one keynote address by Paul Spiers , Founder of The New P&L – Principles & Leadership in Business®’ Podcast Series & The New P&L® Institute, really put this into perspective for me. Analytical thinking, creative thinking, curiosity and lifelong learning.

Creativity 62

Creativity Reputation Technology Government 62

Sword and the Script

SEPTEMBER 19, 2022

46% identified “a multichannel analytics dashboard” as a tool they would find most valuable. They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Analytics was still at the early stage. I have a quasi dotted line into the rest of the executive leadership team.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. media) or ‘dot-agency’ (.agency) agency) domain. Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership.

Trends 120

Trends Leadership Small Business Analytics 120

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Thought leadership strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

PRSay

JANUARY 9, 2018

We’re in the midst of a time of massive disruption in our profession, and it’s shifting the fundamentals — the structure of agencies and teams, the workings of agency-client partnerships and the ways we employ and deploy talent. And we’re moving on to deeper integration. And we’re moving on to deeper integration.

Measurement 125

Measurement Creativity Analytics Groups 125

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. That’s like saying the telephone is PR technology.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Pop Culture/Creativity Blogs. The Cision Blog. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. Give our services a try.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Melissa Agnes

NOVEMBER 19, 2014

Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Just not at the forefront of initial response!)

Crisis Management 266

Crisis Management Crisis System Policies 266

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. It’s a fun way to take all forms of written communications to the next level. trendhunter. ” Sites like CreativeBoom will boost output.

Blogging 159

Blogging Pitching Fashion Sports 159

The Resolution Blog

MAY 24, 2017

We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. We tracked Daily/weekly/monthly for hits whilst spotting opportunities for further PR thought leadership activities (speaking opps etc). KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

PRSay

SEPTEMBER 19, 2017

A-plus PR professionals feel empowered by PR data and analytics because they know insights can be drawn even if the results of a specific campaign aren’t so positive. They provide analytics for their work, even when it’s not required. They are innately creative. Does the CEO expect public relations to drive website traffic?

Measurement 136

Measurement Data Analytics Conference 136

Sword and the Script

AUGUST 19, 2017

On one hand, a core competency in analytics and automation are a prerequisite. Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. 1) CMO job responsibilities and leadership attributes. Can your agency bring big ideas and execute?

Leadership 62

Leadership Study Analytics Survey 62

Sword and the Script

MAY 8, 2018

About 20% of the social media activity is being outsourced to agencies. 4) A bigger role for marketing analytics. of budget to marketing analytics and see that growing to 20.4% B2B marketers from product organizations give analytics a score of 3.7 Creativity: 19.4%. Natural leadership abilities: 17.1%.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

AUGUST 14, 2018

Third, the data analytics on the backend isn’t just for journalists. The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . Looking for an agency partner that can both bring creative ideas. and execute them? Talk to Us !

Survey 102

Survey Report Media B2B 102

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. The agency works for clients including Lynx, Levi’s and Marmite. Here are their stories.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Shift Communications

MAY 21, 2018

million news blogs have been published online, according to a search on media analytics tool Sysomos. There are plenty of creative ways to drive coverage – like newsjacking and bold thought leadership – but news makes news. So far in 2018, 101.9 million articles and 5.6 What does this all mean? The news cycle is faster.

How To 68

How To Pitching Report Interviews 68

Sword and the Script

MARCH 11, 2017

The most impressive recommendation was Page Analytics by Google. This extension allows you to see how visitors engage with any site that has Google Analytics installed (and you have access to those analytics). See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. If not, give our services a try.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

JANUARY 17, 2017

The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. Don’t miss these posts: Confidence in Analytics: Reporting, Referral Spam and Trust in Data [UML]. Is your PR agency bring creative ideas to the table? Talk to Us!

Twitter 60

Twitter Marketing Study Tools 60

Shift Communications

JANUARY 22, 2016

Some example skills to look for are expertise in the following areas: Google Analytics, Google AdWords, Lean Six Sigma, Agile, HTML and SEM. Google offers the Analytics and AdWords certification exams for free. Google offers the Analytics and AdWords certification exams for free. Digital Marketing + Google Analytics = 1,990,000.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Some example skills to look for are expertise in the following areas: Google Analytics, Google AdWords, Lean Six Sigma, Agile, HTML and SEM. Google offers the Analytics and AdWords certification exams for free. Google offers the Analytics and AdWords certification exams for free. Digital Marketing + Google Analytics = 1,990,000.

Marketing 60

Marketing How To Analytics Google 60

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. It allows us to remain a boutique, while giving us the ability to provide the breath and depth of a much larger agency.

Communications 50

Communications Marketing Internal International 50

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. “As The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media.

Marketing 65

Marketing Survey Study B2B 65

PR 20/20

JUNE 9, 2020

A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment.

Web 60

Web Internal International Storytelling 60

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Access to tools like Google Analytics and CRM data will allow you a peak into the results from PR efforts. Measuring if it Matters.

Publicity 60

Publicity Apparel B2C Fashion 60

Sword and the Script

JANUARY 10, 2017

Don’t miss these posts: B2B Customers Want Thought Leadership. Experience – and analytics data – tells me there is a fairly strong correlation between the success of a blog and the consistency of publishing. Is your PR agency bring creative ideas to the table? A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

Stephen Waddington

DECEMBER 30, 2019

Measurement and analytics are cited as the leading area of investment in 2020 ahead of influencer marketing (36%), content creation (34%) and research (31%). This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

Government 103

Government Education Print Ethics 103

Karen Freberg

NOVEMBER 1, 2017

It’s going to be a learning community where we will operate like a dynamic, energetic, and strategic agency that has skills, creative abilities, and innovative approaches for education and thought leadership for each task, client, and activity we have. #FrebergSM is more than just a class.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77