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Free White Paper! Build a Brand Journalism Program

Cision

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience.

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White Paper: Want Content Success? Think Outside the Box!

Cision

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Here are some of the highlights from the white paper: How to Get Started. We profile 10 options in our white paper. Native Advertising.

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A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders. Events like Advertising Week, AdExchanger Programmatic I/O, to Cannes are all great opportunities for PR to gain extra exposure for executives. .

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Sponsored content is often confused with native advertising , but it’s actually a subset of it.

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Presspage celebrates its 15th anniversary

Presspage

Our new campaign is based on a white paper that gives PR and communications professionals a guide to building a digital PR ecosystem. The message will reach professionals in the targeted countries via electronic direct mail (EDM) and multimedia advertising, including videos and carousel ads. Connect with your team.

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Socially Unacceptable – Tom Basgil Unveils the Future of B2B Marketing: Trends, Strategies and More

Prohibition

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends.

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PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Awards wins can be another credible weapon to keep a company’s product or solution in the highest consideration set.

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