Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. The survey polled, 2,400 senior managers (U.S.) The survey also covers retention. it recommends adding 6%.

Survey 100

Survey Trends Marketing Creativity 100

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 85

Trends Marketing Mobile Web 85

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. You’ll need to embrace the trends of tomorrow to stay ahead in the game. This was a winner last year and it’s still here, the “visual” trend.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. . #7 No surprises.

Report 92

Report Trends Retail Marketing 92

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Deirdre Breakenridge

DECEMBER 18, 2017

The digital landscape is changing by the hour and it’s difficult to keep up with all the new trends, features, and platforms that exist. Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Where would you respond?

Case Study 224

Case Study Trends Instagram Social Media 224

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. Several trends that started in 2021 will grow to carry over into 2022. Issues from 2021 to carry-over.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR for Anyone

NOVEMBER 3, 2021

Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Email me when you notice a trend going on. We also cover trends and economic stories (local sales numbers, prices, etc.). . And in special sections, preference is given to Realtors who advertise with us. We also like to cover trends in the market.

Real Estate 223

Real Estate Local Pitching Media 223

PRSay

APRIL 18, 2016

It is a fast growing trend – ad blocking grew globally by 41% last year. According to Econsultancy, there are today more than 144 million active ad block users around the globe. The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms.

Web 60

Web Ethics Technology Trends 60

Prohibition

OCTOBER 7, 2022

Meta have started testing an update on their accounts centre worldwide on both Android, iOS and the web, making it easier to switch between Facebook and Instagram accounts, or create new profiles. Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms.

Instagram 62

Instagram Social Media Video Twitter 62

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Amidst these trends I thought I’d investigate what people who work in the field have to say. interestingly, this Digiday articles says Facebook advertisers are staying the course ).

Social Media 174

Social Media Marketing Media Facebook 174

Communications Conversations

SEPTEMBER 6, 2018

Are you sensing a trend here? Essentially, they don’t want more advertising! Content – We’ve read report after report on the deluge of hidous marketing-driven content being shared by brands on today’s social web. On the other hand, what do brands do that demonstrates a LACK of transparency?

Social Media 242

Social Media Consumer Report Web 242

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Those featured, however, didn’t go into detail on the role of advertising to boost reach. For creation, there are tools to discover trends, enhance and optimize content, and flag sensitive topics.

Viral 120

Viral Data Web Trends 120

Flack's Revenge

DECEMBER 12, 2022

Consider the countless PowerPoints, business plans, companies and new divisions launched in just one year to chase the Metaverse dream, involving all kinds of hardware, software, and use cases (think real estate, avatars, ecommerce, advertising, entertainment – the list is endless). But you have a job to do.

Real Estate 156

Real Estate Case Study Technology Education 156

David PR Group

SEPTEMBER 11, 2014

Businesses spend years and millions of dollars making it easier for customers to find them online, but an emerging trend suggests they also are seeking ways to be invisible. Most of us are aware that we can turn off web browser settings that track our history. We say it — and then it’s gone. What do you think? Let me know.

Trends 59

Trends Privacy Web Reputation 59

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring. Resources: [link] [link] [link] [link].

Media 113

Media Radio Television Sports 113

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. The PR team could, hypothetically, discover through PR analytics that the articles secured in the lifestyle magazines are driving 4x more web traffic than the articles in the tech publications.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. The quality of queries changed too as the web evolved. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources.

Reddit 176

Reddit Software B2B Technology 176

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

Presspage

APRIL 6, 2018

As advertising and other marketing become less effective, content marketing is exploding. During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies. Dave Richardson from Impress Labs/KiteRocket, who will provide thoughts on how PR firms are becoming publishers.

Company 92

Company Media Web Advertising 92

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Understand market tech trends. Beyond culture and language, technology trends are distinct in many APAC countries. Yet Indian-language content on the web is limited. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. Don’t ignore regional media. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 6 Tell me a story Images as a medium continue to grow on the social web and internet.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Advertising Age Online. Advertising Week. Web Strategy by Jeremiah Owyang. Web Ink Now.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

JANUARY 21, 2020

There is no difference or hierarchy among their web pages. You advocate your market category, shape its purpose, tell stories, analyze studies, comment on trends, test ideas, and build relationships through content with other people that have a stake or interest in your market.

Content Marketing 124

Content Marketing Marketing How To Leadership 124

PRSay

DECEMBER 28, 2021

It’s the most likely type of tracking to get blocked by email service providers for security purposes, so it’s better to focus on trends than specific metrics. Web tracking – When URLs pass through tracking data to your website, you’re able to track what people do once they get to your website from an email.

Marketing 210

Marketing Apparel Data Software 210

The Resolution Blog

NOVEMBER 1, 2015

An idea can come from anywhere and we like to think that inspiration can spark on a trending news item or piece of content from anywhere across the web. We keep an eye on news stories and trending content in order to tap into conversations online and in the media.

Reddit 120

Reddit Creativity Trends Web 120

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

Shift Communications

DECEMBER 26, 2016

Google Trends, Google Correlate and Think with Google are three of the tools we use most often. Google Trends. Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform.

Google 98

Google Data Pitching Tools 98

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Google 259

Google Digital PR Mobile SEO 259

Flack's Revenge

DECEMBER 5, 2018

The counter-trend to increased digital communications is the growing desire to meet in person. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

Social Media 149

Social Media Marketing Media B2B 149

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. Digital media is booming. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Betsy Hindman calls this “ surround sound.”

Media Relations 111

Media Relations Media Survey Pitching 111

PRSay

DECEMBER 1, 2017

The trending communications strategies were what my clients really needed, right? Earning my APR was a long-term goal that kept being pushed down my priority list. Don’t get me wrong; I didn’t ignore my education, as I frequently enrolled in professional development workshops, conferences and webinars.

Nonprofit 103

Nonprofit Education Study Small Business 103

Communications Conversations

NOVEMBER 18, 2019

This is on point with trends that say more people want companies (and their leaders) to take the lead on political issues. It’s on trend with surveys that say people buy from companies who live by a mission and attempt to make a difference. But, in the end, they are, essentially, advertisements. Subtle advertisements.

Journalism 74

Journalism Brand Branding Advertising 74

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Too many tasks and too many trends to follow.”.

Communications 122

Communications Crisis Internal International 122