Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. What are the global trends in communications? Here, this is the global trend, we, the communication experts, to be leading, and the clients only to support us.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024.

Strategy 96

Strategy Publicity Media Video 96

PR for Anyone

MARCH 24, 2020

Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Those are their sponsors and they pay for the advertising. For more information, go to www.3StepstoPRSuccess.com

Publicity 331

Publicity Television Local Pitching 331

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 176

Reddit Software B2B Technology 176

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Laine Blazevich hops on the latest dance trends to pass along internship advice to students. It’s vital to take a step back from promotional advertising.

B2B 111

B2B Brand Branding B2C 111

5W PR

MARCH 18, 2019

Remember when, not that long ago, broadcast media was king, newspapers were holding their own, and the internet was a novelty? Digital Consumers are Driving Trends. Not that long ago, no one cared what was trending on Twitter. Direct to Consumer PR as Advertising. We’re way past all that.

Advertising 74

Advertising Advertising Newspapers Consumer 74

PRSay

NOVEMBER 8, 2022

One client of ours is frequently asked what trends he predicts. A Reuters photo of Powell holding the vial appeared on the front pages of newspapers across the country and still comes up in Google searches. Props can also help executives who are, let’s say, a bit challenged in the humor department. Powell’s U.N.

Comparison 155

Comparison Twitter Newspapers Communications 155

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Native Advertising? Native advertising seamlessly blends with the surrounding content on a platform.

Viral 52

Viral Crisis Communications SEO Reputation 52

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” ” Run an ad in a newspaper and it needs to be labeled as an ad. What are the three most important trends related to PR?

Pitching 174

Pitching Journalism Video Advertising 174

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. The Top 8 PR Trends That Will Empower Your Business. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Bianchi Biz Blog

MAY 8, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. If you are trying to sneakily ask me to just advertise for your company, you will not succeed.

Automotive 84

Automotive Report Meeting Radio 84

Bianchi Biz Blog

NOVEMBER 16, 2020

Can you tell us what types of stories, trends or issues are on your radar now? Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there.

Automotive 92

Automotive Meeting Report Media 92

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. This allows them to stay informed about market-moving news, company updates and earnings reports alongside relevant financial information and market trends.

Financial 52

Financial Education Analysis Analytics 52

Maxim Behar

MARCH 11, 2021

I was very keen to start a small daily newspaper in English for foreigners in Bulgaria, who were not all that many at the time. Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. Do the trends in Bulgaria differ from those across the world?

Newspapers 52

Newspapers Hotels Media Advertising 52

Bad Pitch Blog

FEBRUARY 8, 2009

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share this misconception because advertisements are familiar to them and PR is not. This lesson took time to drive home. That’s power.

Advertising 54

Advertising Advertising Education Newspapers 54

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. Can you tell us what types of stories, trends or issues are on your radar now? It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Measured on clicks, quick hits.”

Media Relations 111

Media Relations Media Survey Pitching 111

NewsWhip

JULY 29, 2020

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. These tend to be old-school newspapers that have been around for decades, and have grown into national news organizations. Local-national publishers.

Local 88

Local Comparison Trends Television 88

Prohibition

FEBRUARY 25, 2020

With so many brands now tapping in to this trend and creating dedicating strategies just to influencer marketing – it’s no surprise that it’s started to grown up. With all this in place, it makes influencer marketing a much more reputable and reliable method of advertising than it was initially given credit for.

Marketing 62

Marketing Advertising Advertising B2C 62

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. Through targeted media outreach, publicists can position these experts to media covering industry trends, insight stories, and timely news topics.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. Through targeted media outreach, publicists can position these experts to media covering industry trends, insight stories, and timely news topics.

Agency 52

Agency Local Newspapers Interviews 52

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Maxim Behar

SEPTEMBER 5, 2021

What is the biggest trend right now? - The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media.

Meeting 98

Meeting Advertising Advertising Agency 98

Cision

AUGUST 9, 2016

Working at newspapers for a few years taught me to always consider the audience when you’re writing. These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. But I find enjoyment in testing new technologies and exploring new trends. Rapid Fire Round.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 56) “I help people learn about my company, its products and services through newspapers, magazines, and online including social media.”. 115) “Advertising.”. 115) “Advertising.”.

Employee 148

Employee Print Writing Survey 148

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). What other trends are revealed in this year’s installment of the State of News Media? Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. It is the end of August. and you have all ages here.

Pitching 130

Pitching Media Insurance Insurance 130

Communications Conversations

AUGUST 23, 2016

When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. Just follow any trending hash tag for 10 minutes–I liken it to the old comment sections in digital newspapers (just one troll after another). But recently I’ve started to think differently.

Twitter 60

Twitter Brand Branding Tools 60

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. photo credit: “BS” on newspaper box via photopin (license).

Media Relations 60

Media Relations Media Newspapers Print 60

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Measurement Television 167

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Bad Pitch Blog

DECEMBER 15, 2014

It''s ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example. Welcome to the Machine With apologies to Pink Floyd, it''s important to note that this trend is far from new. In another example, the AP uses a tool called Wordsmith to help fill their pages.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Cision

JANUARY 13, 2017

PR professionals can keep up with this evolution by devoting a portion of their time to professional development, paying attention to trends, and networking to get a cross-section of ideas from their peers. I believe diversity in how advertising dollars are spent is another important component for getting diverse messages out to society.

Local 120

Local Radio Community Tools 120

Sword and the Script

OCTOBER 22, 2019

Budget Trends by Kantar Media. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 66% said newspapers. 16% on marketing analytics. “As For example, the survey asked, “Which factors most influence how you allocate media budget among channels?”

Marketing 65

Marketing Survey Study B2B 65

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. Can that be considered as a global trend - an attempt to drive away tourists, or we should not attach so much importance to 20 euros more?

Tourism 52

Tourism Hotels Brand Branding 52

5W PR

APRIL 4, 2017

Whatever is special about your place should be key to all your advertisements and PR, setting you apart from the rest. For small hotels, using social media platforms is a good way to do some targeted advertising without spending a lot of money. It could also be a four-star Michelin rated restaurant on the premises.

Hotels 74

Hotels Local Travel Social Media 74