Stephen Waddington

JUNE 25, 2020

Television news and online sources have seen significant upticks against a trend of decline. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Social media and messaging also grew during COVID-19 lockdown The use of online and social media substantially increased in most countries.

Newspapers 103

Newspapers Print Local Television 103

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Those are their sponsors and they pay for the advertising.

Publicity 331

Publicity Television Local Pitching 331

PR for Anyone

NOVEMBER 3, 2021

Email me when you notice a trend going on. They found all these newspapers, cards, and historic documents in the wall of the home. We also cover trends and economic stories (local sales numbers, prices, etc.). . And in special sections, preference is given to Realtors who advertise with us. It has to be really unique.

Real Estate 223

Real Estate Local Pitching Media 223

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Social Media Monitoring? What are Paid, Owned, and Earned Media?

Viral 52

Viral Crisis Communications SEO Reputation 52

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. What are the global trends in communications? Here, this is the global trend, we, the communication experts, to be leading, and the clients only to support us.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

MARCH 18, 2019

Remember when, not that long ago, broadcast media was king, newspapers were holding their own, and the internet was a novelty? Now, social media is redistricting media influence, and brands need to rethink how they’re using traditional media, because their audience already has. We’re way past all that.

Advertising 74

Advertising Advertising Newspapers Consumer 74

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Why Fake News Exists.

Google 225

Google Facebook Wikipedia Engineering 225

Cision

MAY 14, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. She is a sought-after speaker and author of How to Measure Social Media.

Social Media 120

Social Media Advertising Advertising Healthcare 120

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Laine Blazevich hops on the latest dance trends to pass along internship advice to students. It’s vital to take a step back from promotional advertising.

B2B 139

B2B Brand Branding B2C 139

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. How to Score in B2B Media Relations. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Maxim Behar

MARCH 11, 2021

I was very keen to start a small daily newspaper in English for foreigners in Bulgaria, who were not all that many at the time. Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. How has media environment in Bulgaria changed over these two decades?

Newspapers 52

Newspapers Hotels Media Advertising 52

Stephen Waddington

DECEMBER 12, 2019

Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Social media fulfils an unhealthy trait of the human nature that rejects the truth unless it confirms a bias. BBC Trending ) 2. It’s not hard to understand why.

Publicity 93

Publicity Media Facebook Newspapers 93

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Build your own audience.

Media Relations 113

Media Relations Media Survey Pitching 113

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Working at newspapers for a few years taught me to always consider the audience when you’re writing. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Prohibition

FEBRUARY 25, 2020

With so many brands now tapping in to this trend and creating dedicating strategies just to influencer marketing – it’s no surprise that it’s started to grown up. With all this in place, it makes influencer marketing a much more reputable and reliable method of advertising than it was initially given credit for.

Marketing 62

Marketing Advertising Advertising B2C 62

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. This allows them to stay informed about market-moving news, company updates and earnings reports alongside relevant financial information and market trends.

Financial 52

Financial Education Analysis Analytics 52

Waxing UnLyrical

DECEMBER 11, 2013

The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

FEBRUARY 11, 2016

In PR, there’s no telling what trends will last and what won’t, which means PR pros always need to be on their toes. In this interview, she reveals what it was like to work in the White House, the major communication trends that have affected the PR industry and how to adapt to those ever-evolving trends.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. Marketing is focused on promoting a product or service in order to sell it.

Interviews 104

Interviews Publicity Technology Social Media 104

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. In the shift to elevate its status the public relations business is frequently dismissive of earned media relations.

Media Relations 115

Media Relations Media Print Newspapers 115

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. That paragraph needs to pass the ‘smell test’ of the reporter.

Engineering 128

Engineering Writing Social Media Report 128

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 18) “I write and distribute press releases and get executives in front of the media.”. 28) “I build my clients’ reputations by telling their stories via the media.”. 115) “Advertising.”.

Employee 150

Employee Print Writing Survey 150

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. Trends in digital news. She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

Communications Conversations

AUGUST 23, 2016

When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. So, that got me thinking: Could Twitter legitimately go away as a company social media tool within two years? Sure, Twitter has a broad smattering of advertising options. And I mean ANY.

Twitter 60

Twitter Brand Branding Tools 60

5W PR

APRIL 4, 2017

In small communities near a significant tourist attraction, there are built-in approaches that can be shared on websites and social media. Whatever is special about your place should be key to all your advertisements and PR, setting you apart from the rest. It could also be a four-star Michelin rated restaurant on the premises.

Hotels 74

Hotels Local Travel Social Media 74

Beyond PR

JANUARY 20, 2017

I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Here’s what you need to know about this rising trend. Think back a few years when you read a certain kind of newspaper article. Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

Cision

JANUARY 13, 2017

PR professionals can keep up with this evolution by devoting a portion of their time to professional development, paying attention to trends, and networking to get a cross-section of ideas from their peers. How can PR organizations use these different versions of media to amplify their messages?

Local 120

Local Radio Community Tools 120

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. NewsWhip was a tremendous resource for us, not only to identify what conversations are happening in real time, but what might trend and peak in days and weeks to come. So, these insights really allowed us to get ahead of the trend and give our stories some meat and some sticking power.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. Budget Trends by Kantar Media. 66% said newspapers. 16% on marketing analytics. “As

Marketing 66

Marketing Survey Study B2B 66