PR Fuel

FEBRUARY 25, 2022

Press releases are published, on average, between 500 and 1,000 times per day on newswire services. Writing a great press release can be complicated though, and most media professionals start out by using press release samples. They are immediately invested in learning more since it is about children’s safety.

Product Launch 101

Product Launch Travel Interviews Writing 101

Mark My Words

MARCH 3, 2021

But some experts have questioned whether ITV will make any money from the deal because businesses may not want to advertise during the ‘toxic’ two hour show as Philip battles heart problems in hospital and claims the public have more affection for him than Meghan and Harry.

Interviews 60

Interviews Advertising Advertising Reputation 60

Mark My Words

MARCH 3, 2021

The Duchess of Sussex will also open up about her self-esteem while living in the UK after her husband claimed the pressure of being in London was ‘destroying’ his mental health so they needed to emigrate to the US and quit as frontline royals. Oprah also asks if she was ‘silenced’ by the royals.

Interviews 60

Interviews Advertising Advertising Reputation 60

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. Not everything is about coverage. We call it a background interview because it is just that – an exchange to provide background for a future story.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 193

Financial Reddit Advertising Advertising 193

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. The bonds between media and PRs today are more transactional, and everyone is time-pressed and outcomes-oriented.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Here’s what every business person, from marketers to CEOs, should know about public relations. It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. But PR is still about the story. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

MAY 8, 2017

Prepping for Press. This very fun story about KFC launching a romance novel for moms this Mother’s Day incorporates many of what we assume are the product messages, including “…deliciousness of Extra Crispy Chicken.” But that’s just the beginning. Define your message. Prep your media spokesperson.

Media 199

Media Interviews YouTube Hotels 199

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 136

Journalism Media Relations Report Media 136

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. About Seth Gilpin. It’s not only mandatory, it’s time-saving.

How To 282

How To Storytelling B2C Measurement 282

PR for Anyone

SEPTEMBER 8, 2022

YOU need to tell potential clients and customers about it. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. up to you to tell the world about this. Put it on your press page on your website. This is all about your industry.”. The system works!

Media 130

Media YouTube Video Interviews 130

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. While a media kit is a collection of information about the brand, not all media kits will look the same. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Press release today is a dime a dozen.

Publicity 225

Publicity Marketing YouTube Video 225

PRSay

JUNE 9, 2021

Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space. Did [Publicis Health] have an ethical duty to refrain from promoting a dangerous and addictive drug by ‘humanizing opioids, creating vignettes about typical patients?’” Custin said.

Crisis 167

Crisis Ethics Publicity Marketing 167

Cision

OCTOBER 6, 2016

In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need. with no job and no leads but a strong desire to become a press secretary on Capitol Hill. brand promise.

Storytelling 308

Storytelling Local Airlines Technology 308

5W PR

APRIL 8, 2021

The press release has become more important than ever when promoting a company and its products or services. Although press releases themselves have greatly changed through the years, especially when companies realized the importance of digital marketing, they’re still incredibly useful and beneficial.

Engineering 128

Engineering Writing Social Media Report 128

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo.

Trends 128

Trends Pitching Twitter Nonprofit 128

PR Fuel

MARCH 21, 2021

So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. Well, numerous factors influence what a journalist thinks about what you’ve written. Failing to Customize Your Press Release. What’s wrong?

How To 105

How To Analytics Writing Guidelines 105

Business Wire

FEBRUARY 2, 2018

Consider revamping your Facebook goals to be less about broadcasting content and more about asking questions and providing room for your community to share their experiences and success tips. Get Your Audiences to Share Your Press Releases and Editorial Coverage The easiest way to get your organization’s content into Facebook?

Facebook 175

Facebook Community Advertising Advertising 175

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. But PR is not a substitute for advertising.

SEO 200

SEO Pitching Agency Exercises 200

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant.

Video 110

Video Marketing SEO Social Media 110

Cision

JUNE 23, 2015

As I said in a recent article , the success of your press release campaign relies heavily on you having the right expectations. A press release won’t, as an example, make you an overnight millionaire. Use this list as your guide to what you should expect with press release distribution. Increased Brand Awareness.

Writing 120

Writing Social Media Tools Advertising 120

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 1) A still skeptical public. Most (59%) of U.S.-based

Survey 104

Survey Report Media B2B 104

Stephen Waddington

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. Local news has faced an assault on two fronts.

Local 112

Local Report Newspapers Government 112

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

NewsWhip

AUGUST 9, 2022

“I’ve never been in a place where the work we do feels so needed,” says Eric Effron, Editorial Director of NewsGuard, in an interview with NewsWhip. The lack of trust in the press and the fact that we’re so polarized mean that people don’t even have agreed-upon facts to feed dialogue,” says Effron. Labeling advertising clearly.

Government 78

Government Journalism Advertising Advertising 78

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. This is a basic PR rule, but it’s particularly important in dealing with specialist press. Is programmatic TV advertising reaching a tipping point? Be available.

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting. Myth #4: A celebrity spokesperson will guarantee great press.

Advertising 147

Advertising Advertising Pitching B2B 147

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report! As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It is not advisable to have an employee of a communications firm present in the interview situation. Sparring and training must be done carefully and in advance.

Radio 64

Radio Pinterest Television Government 64

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report! As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press. Uberti makes a subtle but important point about the challenges facing major media companies. How should the press fight back against a media-savvy president?

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Think about the journalist’s audience.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ImPRessions - Crenshaw Communications

MARCH 2, 2016

Like most primary-watchers, I’m tired of reading – even tired of blogging – about Donald Trump. It’s absolutely staggering how little his campaign has had to spend in paid advertising, because he generates so much coverage in earned media through interviews and resulting social chatter.

Media 136

Media Conference Advertising Advertising 136

Mindful Marketing

FEBRUARY 4, 2024

How about highways signs? I reached out to PennDOT Safety Press Officer Fritzi Schreffler, who was happy to weigh in on the recent roadway signage debate. ” However, he cautioned about giving drivers multiple things to process, and for that reason he appreciates the FHWA’s desire to keep messages simple.

Guidelines 94

Guidelines Transportation Creativity Airlines 94