ImPRessions - Crenshaw Communications

MARCH 8, 2016

Like a radio broadcast, podcasts have a producer or two who make editorial decisions on what to include. Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Can you “see” the story on the radio? Start by asking these key questions.

Pitching 159

Pitching Radio Training Interviews 159

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. Those are their sponsors and they pay for the advertising. If so, are you staying connected with those journalists? It’s important to stay front of mind with them. Additionally, you never know where they might end up. The television stations need people to stay and watch the commercials.

Publicity 331

Publicity Television Local Pitching 331

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow. I thought it would be great to get Drew Neisser’s views.

Social Media 149

Social Media Marketing Media B2B 149

Bianchi Biz Blog

MAY 8, 2023

My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018. I like to read background materials folks send over – it’s helpful to provide some basic information about the company or person I’m interviewing.

Automotive 84

Automotive Report Meeting Radio 84

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. PR doesn’t work that way. .

Data 78

Data Newspapers Analytics Measurement 78

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

” He then rubbed salt in the wound by giving a rare interview to Sean Hannity’s radio program. And giving Hannity the sit-down didn’t exactly endear @jack to the dozens of journalists who’ve been clamoring for an interview with him. This is what serves the public conversation best.”

Twitter 136

Twitter Facebook Radio Interviews 136

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

” He then rubbed salt in the wound by giving a rare interview to Sean Hannity’s radio program. And giving Hannity the sit-down didn’t exactly endear @jack to the dozens of journalists who’ve been clamoring for an interview with him. This is what serves the public conversation best.”

Twitter 120

Twitter Facebook Radio Interviews 120

Polaris

DECEMBER 10, 2014

But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail. You can’t forward a clip of a recent television interview. It’s possible an email newsletter could interrupt. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Mora Communications

OCTOBER 19, 2017

It’s been proven time and time again, that a well-honed public relations campaign is less expensive than advertising and offers a tangible credibility that other forms of marketing simply cannot come compete with. When patients are seeking a new physician they turn to people they trust for referrals but they also turn to the web?

Healthcare 64

Healthcare Radio Newspapers Web 64

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August. I know where I am, the majority of the kids went to school today. Think about what you can talk about related to going back to school.

Pitching 130

Pitching Media Insurance Insurance 130

Maxim Behar

OCTOBER 19, 2022

Of course, radio stations have direct lives all the time to be able to engage their listeners. Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. These are important things because television lives off advertisers.

Television 52

Television Wireless Advertising Advertising 52

Cision

FEBRUARY 2, 2016

In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. The thing that gets me up in the morning is…Radio 4 Today programme. Build up your own network on LinkedIn. Rapid Fire Round.

Hotels 120

Hotels Agency Radio Measurement 120

Mora Communications

OCTOBER 9, 2017

Advertising can be effective but it can also be costly and unpredictable. It is this credibility and validation that creates trust with new patients who have read your articles or seen you interviewed on a topic that affected them. In this way, you are able to establish yourself through the media vs. through advertising or commercials.

Radio 40

Radio Newspapers Advertising Advertising 40

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. Listen to radio programs and podcasts. The more ideas you produce, the greater the chance that some of them will succeed. Read books. Watch movies.

Exercises 72

Exercises Creativity Radio Resources 72

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. We are always looking for good people to interview about.

Technology 61

Technology Marketing Retail Interviews 61

PR Conversations

AUGUST 3, 2016

Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 40

Interviews Leadership Groups Advertising 40

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. She also interviewed a program participant served by Goodwill as part of that. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.”

Marketing 78

Marketing Viral Consumer Brand 78

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. Is location important?

Brand 70

Brand Branding Local Interviews 70

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.”

Marketing 48

Marketing Viral Consumer Brand 48

Flatiron Communications

MAY 20, 2015

My test questions contrasted with Google’s (in)famous open-ended job interview questions , e.g., “How many piano tuners are there in Chicago” or “How much does the Empire State Building weigh?” Q6) What’s the difference between sponsored content and native advertising? KNX Radio __.

Journalism 28

Journalism Radio Report Advertising 28

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

MaccaPR

JUNE 1, 2016

Just as our society transitioned from radio to TV over a half-century ago, we now find ourselves in the age of digital disruption. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates. This shift was all about disintermediation: the removal of a brokering entity between producers and consumers.

Brand 48

Brand Branding Storytelling Healthcare 48

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. She was hired by Edelman in San Francisco and will start her PR career there this summer. .

Sports 0

Sports Leadership Internal International 0

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Fourteen questions posed to James Grunig from PR Conversations contributors Questions from Judy Gombita (Canada) Q1.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry.

Social Media 78

Social Media Web Media Measurement 78

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 64

Publicity Small Business Advertising Advertising 64

PRSay

APRIL 19, 2016

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader.

Communications 62

Communications Pinterest Reddit Radio 62

Ethical Voices

AUGUST 29, 2022

If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.” It goes to help pay for the advertising, everybody chips in. Listen to the full interview, with bonus content, here. ” I brought up the PRSA Code of Ethics.

Ethics 91

Ethics Groups Handbook Education 91

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. This daily show sums up the business news of the day and has broadcast for many years over the radio airwaves. TED Radio Hour. (~60 Freakonomics Radio. (~40 Here’s the link for the program on iTunes. Marketplace. (~30

Radio 60

Radio Content Marketing Marketing Education 60

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. You know their radio, but their podcast productions are strong, too. Based on the title of this post, you know how: Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. The journalists were people working in media, newspapers or TV channels, or radio stations.

B2B 52

B2B Communications Media Newspapers 52