ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Advertising 322

Advertising Advertising Privacy Television 322

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. Those are their sponsors and they pay for the advertising. If so, are you staying connected with those journalists?

Publicity 331

Publicity Television Local Pitching 331

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

Publicity 130

Publicity YouTube Advertising Advertising 130

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

Radio 74

Radio Television Media Local 74

PR for Anyone

OCTOBER 7, 2021

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. We film an interview with you. This is why you need to start socially listening. We film videos.

How To 130

How To Pitching Film Video 130

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

ImPRessions - Crenshaw Communications

MAY 8, 2017

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

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Television Crisis Crisis Management Fashion 120

PR for Anyone

AUGUST 18, 2022

The third day, we take our VIPs into a television studio. We give them their ideal interview. This week, I’m so excited to share with you, we just got back from our Get PR Famous™ event where we take our clients to Dallas, Texas and we help them go from Established to Known™. And it’s so awesome! It’s just amazing.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

MARCH 23, 2022

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. This week I want to share some tips on how you can get interviewed in magazines.

How To 130

How To Pitching YouTube Advertising 130

PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. Remember to think about what medium you are pitching. TV should be visual. They took many clips from the scenes from the movie and also video and pictures of current weddings and compared them. newsjacking).

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

SEPTEMBER 8, 2022

you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. So that is this week’s PR tip.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August. I know where I am, the majority of the kids went to school today. Think about what you can talk about related to going back to school.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. So we put together a pitch related to that and she is being interviewed for NBC. What predictions are you making for your industry for that year? There are no excuses not to pitch the media and not to get massive visibility for your business. PR FOR ANYONE.

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Pitching System Google Local 130

The Stalwart Blog

JULY 25, 2017

Yet many outlets hold on to this approach in part because long-standing advertisers still see value in supporting particular pieces of content. Reporters can only improve their productivity to a certain level, but can’t streamline interviews or fact-finding activities enough to write complete stories with greater effectiveness.

Newspapers 68

Newspapers Strategy Television Advertising 68

Maxim Behar

MARCH 27, 2024

We are now seeking answers from our guests, linguistics professors Assoc, regarding the power and weight of the words and whether all this is aimed at advertising and attracting new voters. We've spent 18, 20, 50 minutes in front of the television, waiting for a resolution. You can watch the full interview here.

Government 64

Government Conference Television Social Media 64

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

Media 130

Media Pitching Privacy Video 130

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

PR for Anyone

OCTOBER 13, 2022

ready to speak from your power in your interview. You can download my guide there that will tell you all about really getting yourself media-ready. And there’s a bonus video in there from Cindy Ashton, my colleague, and business partner, who will help you get. So that is this week’s PR tip.

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YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 1, 2022

So when you do land that interview, you nail it. You can go to 3SteptoPRSuccess.com , where I lay this out a little bit more. And as a bonus, you’ll get a video from Cindy Ashton. all about speaking from your power. So enjoy the tip and I can’t wait to see you in the media.

Pitching 130

Pitching Video YouTube Viral 130

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Training Video Survey 136

Polaris

DECEMBER 10, 2014

But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail. You can’t forward a clip of a recent television interview. It’s possible an email newsletter could interrupt. You can’t blast out a link to your latest ebook.

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Blogging Comparison eBook Case Study 183

5W PR

JUNE 22, 2018

Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. After particularly important placements, it might be worth using paid advertising on social media and influencer shout outs to build buzz around the coverage.

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Publicity How To Television Agency 79

PR for Anyone

SEPTEMBER 16, 2022

There’s also a bonus video in there about how to nail the interview when you get it. Follow the Get PR Famous Formula™ so you’re more likely to get the “yes” and start pitching. And if you want some help in the process of pitching, you can get my free guide at 3StepstoPRSuccess.com. How to speak from your power.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

MAY 18, 2022

Do you make a good interview? Your messaging needs to be on point so that not only the media but also any potential clients or customers know what you do for them right away. And then it’s what you’re putting out there, your content. Are you good on video? And you don’t need to hire an expensive PR firm.

YouTube 130

YouTube Video Pitching How To 130

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. A national TV interview can be worth its weight in gold. When compared to advertising, a PR campaign is an economical way to put your firm in front of potential clients and build brand loyalty.

Advertising 40

Advertising Advertising Television Viral 40

Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. in its own ads.”).

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Brand Branding Content Marketing Film 60

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. How did you get your start in PR?

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Writing Engineering Journalism Analytics 120

PR for Anyone

DECEMBER 7, 2021

They’ll show you step-by-step how to build these public relations skills so you can be your own publicist and land in the media because I know of no better way to get that many people to learn about your business without paying for advertising. So check all of this out. Follow the formula. I can’t wait to see you in the media.

Publicity 130

Publicity Video Pitching System 130

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. We are always looking for good people to interview about.

Technology 61

Technology Marketing Retail Interviews 61

Maxim Behar

JANUARY 28, 2024

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. At the same time, it carries corresponding risks, just like social media did, like newspapers, books, radios, and televisions did in the past. 90% are undeniable advantages.

Radio 59

Radio Ethics How To Writing 59

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists. Once upon a time, yes, a press release meant something and only solid news stories were sent out.

Pitching 130

Pitching Television Interviews YouTube 130

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Fourteen questions posed to James Grunig from PR Conversations contributors Questions from Judy Gombita (Canada) Q1.

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

JUNE 1, 2016

The client was looking for a way to establish brand presence and industry expertise beyond the scope of traditional television ads in an effort to generate more leads. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates. So for social platforms like Facebook, clicks are most important.".

Brand 48

Brand Branding Storytelling Healthcare 48

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. As noted, many media interview opportunities arise suddenly without the chance for a formal session.

Television 120

Television Interviews Engineering Tools 120

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64