5W PR

JANUARY 31, 2024

This involves the team staying abreast of industry trends, competitor activities, and the technological landscape. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. This could include blog posts, whitepapers, case studies, and infographics.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

The day-to-day contact is also someone who can see the business big-picture, looking ahead to a client’s next big story and factoring in industry trends. These individuals may be behind-the-scenes, the better for them to tackle topics from multimedia advertising sales tools to cutting-edge email marketing.

Agency 136

Agency Analytics Creativity Social Media 136

PRSay

MARCH 9, 2018

This is an important distinction because studies show that consumers look at native ads 53 percent more frequently than display ads — the flashy, spammy side banners that appear on 99 percent of websites. For more advanced targeting, Google Adwords and social media advertising are still the best and most cost-effective advertising options.

Infographics 102

Infographics Fashion Advertising Advertising 102

Cision

AUGUST 17, 2015

Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Promoted Pins are currently only available through eight advertising partners but are also expected to expand in the future. Pinterest has trends, too. Trends on Pinterest are a little different.

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

JANUARY 16, 2017

Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. Keeping content fresh and relevant for readers can be difficult.

Data 120

Data How To Retail Ethics 120

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The study has a confidence interval of +/- 2.5% The study has a confidence interval of +/- 2.5% Infographic: B2B Marketing Budgets Focus on Content, Digital. at a 95% confidence level.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blogging is no longer an experimental trend that might be a waste of time. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content.

Infographics 72

Infographics Case Study Video Survey 72

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

OCTOBER 26, 2016

Cision’s SVP of Client Services Heidi Sullivan teamed up with PR star Shonali Burke, ABC to discuss the latest trends in influencer relations and marketing. Former Googler and co-founder of Cooperatize Al Chen talked about the latest trends in sponsored content and the key differences between sponsored and branded content.

Conference 120

Conference Internal International Data 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. Internal teaching can win you a buy-in.

Strategy 60

Strategy Communications Case Study Data 60

MaccaPR

JULY 23, 2014

One HubSpot study shows photos on Facebook pages receive 53 percent more likes than the average post. Ride the trends. Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. So, how do we capture our audiences'' attention? Be snackable.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. In a piece titled (Case Study) This Newsjacking Strategy = 2,000,000 Visitors , writer Bryan Harris credits persistence with much of the credit: “Nothing ever happens easily. In fact, it took several invitations.

Web 60

Web Google Mobile B2B 60

5W PR

NOVEMBER 2, 2016

PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. Which is fine, that is not the main point of PR.

Publicity 87

Publicity Case Study Infographics Energy 87

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Sword and the Script

NOVEMBER 3, 2015

The reality is, the value of reading is in understanding media trends, industry perspective and more broadly, a form of research social medialites call “listening.” Though logging of billable hours doesn’t apply, the same fundamental value question is true on the corporate side of the table. As if listening was new. .

Industry 60

Industry Pitching Survey Twitter 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Social is branding, but unlike traditional advertising—it’s more human. For content generation and syndication. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

NewsWhip

MAY 27, 2021

And, so the study found that the most important companies and most relevant companies achieve their status by aligning with their stakeholder or their audience needs by taking action and maintaining momentum. So, these insights really allowed us to get ahead of the trend and give our stories some meat and some sticking power.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. It’s a growing trend and it is definitely impacting the practice of PR.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100