Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

wiredPRworks

APRIL 20, 2021

Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries. infographics, 39.3% The post PR Trends: Cision 2021 Global State of the Media Report appeared first on wiredPRworks. Note: all graphics via the report. images, 44.6% videos, 42.7% original research.

Report 52

Report Trends Media Infographics 52

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 102

Media Radio Print Newspapers 102

Sword and the Script

FEBRUARY 29, 2020

Keep in mind if the length of content matters, as this study suggests, the listicle posts must have depth and quality. The study found, “36% of articles with H2+H3 tags have higher performance in terms of traffic, shares, and backlinks.” This finding is in line with the findings in the study above. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. The study polled 325 companies to generate the report, “including marketers with and without in-house shops, as well as external agencies and vendors.”.

Creativity 76

Creativity Study Survey Advertising 76

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Instagram has an extensive set at its disposal to create its Annual Trends Report. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71

wiredPRworks

APRIL 20, 2021

Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries. infographics, 39.3% The post PR Trends: Cision 2021 Global State of the Media Report first appeared on My WordPress. Note: all graphics via the report. images, 44.6% videos, 42.7% original research.

Report 40

Report Trends Media Infographics 40

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The Data Story on the Hottest PR Trends. While the survey covers a broad range of concerns in PR – the findings on trends and tactics are of a keen personal interest to me.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports.

B2B 63

B2B Study Marketing Survey 63

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics.

Storytelling 149

Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Agencies and clients alike need to be monitoring current trends in the industry. Grabbing their attention can be tricky but is made far easier by studying their coverage and engaging with them personally or on social platforms. Setting up in-person meetings over coffee or food will give the client face time to sell their story.

Pitching 140

Pitching B2B Infographics Study 140

Prohibition

JANUARY 29, 2024

Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Inject personality into your blogs and keep things lively and engaging; use some humour, relatable stories, case studies. Keep it engaging Remember, you don’t have to be over-professional.

Blogging 62

Blogging SEO Engineering Mobile 62

The Hoyt Organization

FEBRUARY 12, 2024

To meet this need, we recommend turning to concrete statistics and trends that align with the interests of your audience. This data could come from in-depth brand studies or underreported but significant industry research. Imagine posts springing to life with images, videos, slide presentations, and infographics.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. This could be activity around key dates and trends in the media and owning the story. Studies & Analysis. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Landis PR

JULY 5, 2022

Muck Rack surveyed some 2,547 journalists in the study, just over half of them in the U.S. The studies showed that emails that are one-to-one are still the best pitches, but the popularity of pitching by phone rose in this year’s study over last year’s numbers.

Survey 52

Survey Media Pitching Study 52

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

MaccaPR

FEBRUARY 2, 2016

Here are six trends we’ve identified that will ensure your next sponsored blogger campaign is set up for success! Trend #1: Blogging is now a full-time job. Trend #2: Bloggers maintain bonafide editorial calendars and plan content well in advance. Trend #3: Tightened non-compete timeframes are the new reality.

Trends 48

Trends Blogging Brand Branding 48

Cision

JANUARY 22, 2016

According to Cision’s 2015 Global Social Journalism Study , 39 percent of journalists see experts as an important source of information. Perhaps it’s the process of how your product is created or a recent study you just published. Keep up with what’s trending and consider creating content around those topics, too.

Media 120

Media Infographics Reputation Study 120

5W PR

JANUARY 31, 2024

This involves the team staying abreast of industry trends, competitor activities, and the technological landscape. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. This could include blog posts, whitepapers, case studies, and infographics.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Personalized content can lead to higher transaction rates.

Engineering 99

Engineering Writing Mobile SEO 99

Solo PR Pro

MAY 10, 2022

Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. Meltwater states this is one of the top PR trends to focus on — make sure you're tracking as much as you possibly can. The state of journalism in 2022. Create digital press kits.

Pitching 58

Pitching Media Journalism Data 58

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. For example, I would say “The study of 2,000 adults, by personal banking app [client name], was conducted to discover where in the UK Brits are the best at saving.”. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

ImPRessions - Crenshaw Communications

JULY 18, 2017

For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. As the company was preparing to launch its own Chat Bot, we undertook a study focusing on the popularity of Chat Bots , which set the brand up nicely with data points that made the launch announcement all the more interesting for press.

Survey 136

Survey How To Construction Data 136

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

The day-to-day contact is also someone who can see the business big-picture, looking ahead to a client’s next big story and factoring in industry trends. But whatever the case, they must be a quick study and a nimble author, able to produce 800 solid words, often in under an hour.

Agency 136

Agency Analytics Creativity Social Media 136

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

For example, surveys about our about the coming election might have seemed redundant during our poll-heavy and lengthy campaign season, but the “ top American fears ” hook for one annual study was not only well designed, but well packaged and the result was truly newsworthy content. Keep the results you’re looking for in mind.

Survey 120

Survey How To Construction Data 120

Cision

JANUARY 16, 2017

Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. Keeping content fresh and relevant for readers can be difficult.

Data 120

Data How To Retail Ethics 120

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. You’d pay for a photo shoot or an infographic or a video production, right? I always ask myself, “why would their readers care?”

Pitching 228

Pitching Agency Social Media Creativity 228

Marketwired

JANUARY 5, 2016

Whether you’re a fan or not, New Year’s resolutions are a trending topic right now, to say the least. Statistics from recent studies indicate that incorporating images, infographics and video in your content dramatically boosts visibility, pick-up, engagement and sharing – some studies show nearly three times as much.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The study has a confidence interval of +/- 2.5% The study has a confidence interval of +/- 2.5% Infographic: B2B Marketing Budgets Focus on Content, Digital. at a 95% confidence level.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Cision

OCTOBER 26, 2016

Cision’s SVP of Client Services Heidi Sullivan teamed up with PR star Shonali Burke, ABC to discuss the latest trends in influencer relations and marketing. Former Googler and co-founder of Cooperatize Al Chen talked about the latest trends in sponsored content and the key differences between sponsored and branded content.

Conference 120

Conference Internal International Data 120

Cision

AUGUST 17, 2015

Pinterest recently enhanced its search capability to highlight trends (more on that in a moment), to correct misspelled words in searches, and to suggest similar content based upon the existing search. Pinterest has trends, too. Trends on Pinterest are a little different. It’s quite brilliant. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. it’s our duty to seek out and test the hottest trends to make our content stand apart from the rest. Continue on the video trend. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46