PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. That’s the pro.

Publicity 70

Publicity Small Business Advertising Advertising 70

Onclusive

MAY 10, 2018

“This free, social CRM tool plugs right into your Gmail and provides a photo of your contact, an overview of their LinkedIn profile, company, title, location, Twitter, and connections you have in common,” she says. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. When you think about social media for your brand, it’s not enough to consider what you put on your social channels.

Social Media 40

Social Media Marketing Media Nonprofit 40

Presspage

NOVEMBER 6, 2017

What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons. The same goes for social media coverage.

Measurement 97

Measurement Comparison Advertising Advertising 97

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Cision

MARCH 21, 2016

Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Native Advertising. While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell. Social Media.

Trends 120

Trends Mobile Media Print 120

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Here are some of the facts and figures I found interesting: Social networks of most value to reporters. Journalists again cited Twitter as the most valuable to them (up from 70% last year), followed by Facebook (up from 22% last year).” 1% said SnapChat.

Survey 76

Survey Media Relations Report Media 76

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. ” Yet Pinterest may be the Rodney Dangerfield of social networks. .” ” Yet Pinterest may be the Rodney Dangerfield of social networks. The closest analog to these might be non-event Twitter hashtags. We love that connection.” Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. Social media platforms like Facebook have essentially made this decision for organizations by prioritizing video – Mark Zuckerberg has even described video as the biggest trend, and challenge, for the next 5 years.

Technology 115

Technology Big Data Video Data 115

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. A similar settled case found that news agencies and journalists cannot use Twitter photographs without first asking permission.

Examples 120

Examples Viral YouTube Infographics 120

Communications Conversations

OCTOBER 16, 2017

Personally, I’ve “known” Paul for years–we’ve sat on panels together, we’ve gone back-and-forth on Twitter, and we’ve met and talked at events around town. Why do you continue to invest your time in social media? I haven’t worked for him. Haven’t even worked with him.

Agency 113

Agency SEO Social Media Pinterest 113

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. One of the ways this affects PR is working with the media and influencers. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. One of the ways this affects PR is working with the media and influencers. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. One of the ways this affects PR is working with the media and influencers. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100

Trends Skype Digital PR Guidelines 100

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Social Media Marketing Gets a Boost.

Mobile 60

Mobile Study Marketing Survey 60

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Collaboration. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Collaboration. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Collaboration. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning.

Strategy 60

Strategy Communications Case Study Data 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Commercial radio + Instagram – Commercial radio loves this social network. Of course, add posting to social media networks as a third part of this linked tactic set.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

NOVEMBER 10, 2015

Feed Social Media As If It’s A Living Breathing Organism. Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. Social advertising is a necessity for effective distribution – the future of social media is path paved in payment.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Shift Communications

AUGUST 12, 2015

Everything from how understand the value of earned and social media through specific metrics – not things like UVM and impressions, rather multi-channel flow and direct vs. indirect traffic – to how to maximize AdWords and SEO strategies, the audience is becoming much more aware of the importance of measurement. Are you ready to join?

Mobile 60

Mobile Strategy SEO YouTube 60

Shift Communications

JANUARY 16, 2018

Social media. Earned media. Owned media. Paid media. ?. 00:01:43] Well, think about what constitutes at least digital marketing these days: search marketing, social media marketing, earned media, owned media, and paid media. When was the last time that you created an infographic?

Facebook 116

Facebook Video Brand Branding 116

ReimaginePR

AUGUST 1, 2016

Focus on One Social Media Platform. Be on only one social platform? I recommend focusing on one social channel and dominating it. Although, depending on your business, it could be LinkedIn, Twitter, Instagram or even Snapchat. Always remember that you need to stay relevant to your current customers, too.

Brand 120

Brand Branding Marketing How To 120

Shift Communications

APRIL 2, 2015

With client permission to access their Analytics account, we have the ability to point to situations where our efforts (be it a media hit, a syndication campaign, a social media campaign, etc) have tangible results –whether it’s web traffic or actual revenue. Creating content that assists our earned media efforts.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites. seem to be firmly gone.

B2B 60

B2B Marketing Construction Analytics 60

PR 20/20

MAY 17, 2018

Create several variations of your call-to-action (CTA) buttons, and A/B test them throughout your website and social media. This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Promote on social media. Create Visual CTAs.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

PR Breakfast Club

JULY 6, 2015

There is an old saying that knowledge is power, and this can also be applied to your social media campaigns. Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media . You can choose from, among others, Facebook, Twitter, LinkedIn, Google+ and Pinterest. Photo by justgrimes.

Data 28

Data Pinterest Social Media Big Data 28

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. In this case, PR manager plans and runs advertising campaigns. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

Communications Conversations

APRIL 6, 2016

” 4: Identify 10 people you want to know–and use social media to help you meet them. Find those people, and figure out how to connect with them via social networks. Do they have Twitter accounts? You might also look at: IABC, AMA, Social Media Breakfast, or, in Minneapolis, MIMA. Of course not.

Meeting 60

Meeting LinkedIn Creativity Infographics 60

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. So, overall takeaways? Based in the Washington, D.C.,

Leadership 40

Leadership Report Media Video 40