Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. for every dollar spent on influencer marketing.

Retail 62

Retail Marketing Advertising Advertising 62

Onclusive

MARCH 21, 2018

In the meantime, the rise of shared or social media complicated things further. In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly.

Viral 78

Viral Digital PR Storytelling Reputation 78

Newsfile

NOVEMBER 14, 2023

You can tailor your own holiday press releases with the strategies learned here. As well, encourage social media engagement by creating shareable moments , just like the first red cup of the season. Also, it provides essential insights for businesses planning their holiday strategies. Our #BlackFriday deals are here!

Examples 116

Examples Energy Retail Product Launch 116

PR Fuel

MARCH 17, 2020

We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. Public relations strategies and tactics center around different ways to connect with your audience. It’s not a complete strategy for growing your business.

Publicity 70

Publicity Small Business Advertising Advertising 70

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

DECEMBER 20, 2017

Another strategy to employ involves providing users with useful information. The marketing firm’s blog is stocked with everything from lead nurturing tips to visual content strategies catered explicitly to manufacturing businesses. Infographics can be especially useful because they explain complex topics with the use of visuals.

Industry 222

Industry How To Insurance Insurance 222

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. Here are three takeaways from the panel. Platform selection is crucial.

Strategy 60

Strategy Communications Case Study Data 60

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Some examples of content marketing include: Infographics.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. You also have to consider how social touches other aspects of your multichannel marketing plan.

Social Media 40

Social Media Marketing Media Nonprofit 40

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 96

Privacy Google Advertising Advertising 96

Critical Mention

SEPTEMBER 21, 2018

This statistic makes it imperative for PR pros to deduce if some of the older, tried-and-true strategies appeal to the millennial generation. In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail.

Advertising 84

Advertising Advertising Privacy Analytics 84

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person was deeply involved in crafting the strategy behind the winning proposal and has the confidence of both the client and the agency team. The senior manager should be involved in regular internal account reviews to ensure that work product conforms to program strategy and that materials and service levels are of high quality.

Agency 136

Agency Analytics Creativity Social Media 136

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Presspage

NOVEMBER 6, 2017

With the added value of qualitative analysis, it’s possible to keep track of your performance and use it to base future predictions and strategies on. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE).

Measurement 97

Measurement Comparison Advertising Advertising 97

Shift Communications

AUGUST 12, 2015

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit.

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. Pieces of content. It’s a terrible term, but an important one. >>>

B2B 111

B2B Consumer Marketing Survey 111

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. What many PR practitioners may not realize is that there is much more behind a successful content syndication strategy than just sharing free content online.

Infographics 80

Infographics Fashion Advertising Advertising 80

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. Social media platforms like Facebook have essentially made this decision for organizations by prioritizing video – Mark Zuckerberg has even described video as the biggest trend, and challenge, for the next 5 years.

Technology 115

Technology Big Data Video Data 115

Buzzstream

FEBRUARY 9, 2024

don’t rely too heavily on any tactic, spread out your strategies. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Reporters review business social media profiles. 61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” Another 29% said sometimes and just 11% said “rarely” or “never.”.

Survey 75

Survey Media Relations Report Media 75

Cision

OCTOBER 19, 2015

The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. Each speaker had a unique perspective on the topic and offered valuable insight for PR professionals looking to blend three strategies into one.

Infographics 120

Infographics SEO Engineering Strategy 120

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. To get better at what we do, we need to understand how areas like content marketing and social media fit into PR. For those of us in PR, the focus could be on one or more of these important areas.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Use Your Content Marketing Strategy. Use your existing platforms – website, blog, social media channels – to tell your client’s story often and well.

Reputation 79

Reputation Infographics Crisis Management Local 79

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100