Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is inbound marketing? Some examples of inbound marketing tactics include: Social media.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

OCTOBER 10, 2023

Users can access news, trends, videos, and articles on a wide range of topics. Visual content, such as images and videos, dominates social media. They read reviews, watch unboxing videos, and seek opinions from their network. Scarcity marketing techniques often play on this feeling. Social media is interactive.

Social Media 88

Social Media Consumer Media Crisis Management 88

ReimaginePR

JULY 18, 2016

Who can even remember a world without online videos? Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. So, what makes videos so appealing to so many people? Click Here. #1:

Video 120

Video Infographics Brand Branding 120

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. Content Marketing Strategies. There are plenty of available content marketing strategies that have brought companies a lot of success.

Creativity 88

Creativity Strategy Marketing Infographics 88

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption. But it can and continues to rise.

B2B 113

B2B Consumer Marketing Survey 113

Prohibition

MAY 22, 2023

Here we’ll walk you through each type of creative that is available, so you can consider what might work best for your objectives from your social media advertising campaigns. Across each platform there are multiple different types of ad creative that you can use to advertise your product or services.

Creativity 62

Creativity Social Media Advertising Advertising 62

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Newsfile

NOVEMBER 14, 2023

However, the content must remain clear , concise , formal , newsworthy , and avoid being overly promotional or reading like an advertisement. Additionally, you can Use social media to expand your message or integrate multimedia elements , like promotional videos, to further enhance your engagement and reach.

Examples 116

Examples Energy Retail Product Launch 116

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel?

Case Study 101

Case Study Marketing Study Content Marketing 101

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. Influencer partnerships Influencer marketing has emerged as a powerful tool in digital PR. Whether it’s a tweet, a video, or a meme, viral content can spread rapidly and exponentially.

Viral 78

Viral Digital PR Storytelling Reputation 78

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience.

Blogging 62

Blogging SEO Engineering Mobile 62

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. So, read on to discover what you should not ignore in public relations this year.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 96

Privacy Google Advertising Advertising 96

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Infographic via 99firms.com. Guest post by Alex Slichnyi. Bottom Line.

Instagram 63

Instagram Marketing Viral Airlines 63

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising uses targeting and persuasion to get its job done.

Publicity 70

Publicity Small Business Advertising Advertising 70

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ). Native video to keep rising (and rising). Online video explosion to continue well beyond 2016.

Video 40

Video YouTube Web Case Study 40

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Chances are you’ll be asked for any existing market research that’s you’ve done. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. Video content.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. It plays into many other marketing disciplines. To get better at what we do, we need to understand how areas like content marketing and social media fit into PR. Cheers to a successful year!

Measurement 119

Measurement Content Marketing Writing Infographics 119

Presspage

AUGUST 15, 2017

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 brought forth vast social media and multimedia tools, including video sharing capabilities. We still won’t see an email load as a web page does: it doesn’t play video or show interactives.

Technology 115

Technology Big Data Video Data 115

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • The mission statement and goals for the company’s future. • Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Critical Mention

SEPTEMBER 21, 2018

For instance, does direct mail work, or has digital marketing rendered it obsolete? As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly.

Advertising 84

Advertising Advertising Privacy Analytics 84

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

PRSay

MARCH 9, 2018

Essentially, content syndication involves republishing content such as a blog or video across third-party sites. Syndication can mean many things including paid promotions, organic social media, email marketing or republishing content on free blogging sites. office of Fingerpaint , a New-York-based integrated marketing firm.

Infographics 101

Infographics Fashion Advertising Advertising 101

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

NOVEMBER 24, 2015

Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube. But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . An example of the effect factor of fair use can be seen in the recent Fox News clips ruling.

Examples 120

Examples Viral YouTube Infographics 120

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Here’s a look inside some of the most memorable ideas that I walked away with.

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48