Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram.

Media 103

Media How To Advertising Advertising 103

Cision

OCTOBER 14, 2016

You might find that plenty of people are clicking your campaign tweets on Twitter, but that your Instagram efforts are hauntingly devoid of results. “The more your teams can measure, the more you can see where to invest,” writes Laurie Smith in Aligning Strategic Communications with Business Goals.

Marketing 120

Marketing How To Measurement Analytics 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 87

Social Media Media Mobile SEO 87

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! To be a successful marketer, you must be able to measure your strategies. Rise of native advertising.

Trends 108

Trends Marketing Mobile YouTube 108

Maxim Behar

JANUARY 28, 2024

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. How to use AI so that we can trust it 100%?

Radio 58

Radio Ethics How To Writing 58

Konnect Agency

FEBRUARY 10, 2020

If your brand is on a budget and a paid media article doesn’t align with that, consider starting off with social media advertising and boosting. Facebook, LinkedIn, Twitter and Instagram all offer paid media options that are worth exploring depending on the needs and target audience of your brand. Advertising.

How To 72

How To Media YouTube Social Media 72

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. How to Generate Media Referenceable B2B Customers with a Blog.

Study 139

Study Media Relations Media Measurement 139

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Advertising Age Online. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Stuart Bruce

JUNE 24, 2014

The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Instagram’s Collaborator Tool can help you reach new audiences by leveraging the impression power of both brands.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Shift Communications

DECEMBER 28, 2016

Want to see how to do this for your blog? Here’s how. Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. So how does the PR and Marketing team members at SHIFT keep our heads above the water? Prioritize and share.

Technology 83

Technology Facebook Measurement Policies 83

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Cision

MARCH 2, 2016

Do you know how to measure your social ROI? Learn how with Cision’s free tip sheet! To be truly effective, creativity is going to need to spike and traditional PR tactics are going to need to be augmented with ideas from marketing and advertising. My favorite social media platform is…Instagram.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Shift Communications

DECEMBER 11, 2015

Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Measurement Continues to Evolve. Tools are getting smarter and faster, but there still is no one source of truth for measurement – and we shouldn’t expect it to magically arrive.

Marketing 60

Marketing Mobile Pinterest Analysis 60

prTini

AUGUST 22, 2014

5 Keys to Social Media Measurement For Every Network. How to Manage an Internal Crisis Without Losing Your Mind. How the ALS Ice Bucket Challenge Could Change Fundraising Forever. How to Build a Retail Social Media Campaign. Instagram Rolls Out Deeper Analytics for Advertisers. Cheers and happy reading! .

Case Study 49

Case Study Retail Resources Twitter 49

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! Episodic and series-based content is one of the most powerful tools to engage and entertain audiences, in equal measures. . A large number of businesses are already using user-generated content in their websites, social media posts and advertisements.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART).

Strategy 244

Strategy How To Media Measurement 244

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Can AI Improve PR? AI will help save face.

Analytics 65

Analytics Data Pinterest System 65

Stephen Waddington

OCTOBER 28, 2019

Its clients are a mix of enterprise brands such as Heineken, Mazda, NBC and Paramount and advertising agencies such as BBDO, Group M and Mother. #2 2 How does Pulsar differ from Cision’s investments in BrandWatch and TrendKite? And how does it compare with other platforms such as Meltwater and Sysomos?

Marketing 60

Marketing Analytics Tools Data 60

wiredPRworks

FEBRUARY 11, 2016

Find out how to define your business and personal branding style with values and messaging that keep you – and your clients – focused. Print and Digital Advertising. Visualizing social media strategies through Pinterest, Instagram, and YouTube, SnapChat and Meerkat. Measuring social media success with the right tools.

Training 45

Training LinkedIn Marketing Pinterest 45

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”

Media 202

Media Storytelling Technology Data 202

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Why users should care about the products and how it can improve their lives with them. Measuring Media Kit Success. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

PRSay

SEPTEMBER 21, 2018

Digital-only media — This refers to outlets with multiple staffers and advertisers that exist only online: BuzzFeed, Business Insider, Quartz, Refinery29. Power social influencers — Power social influencers are niche famous individuals with a meaningful following on Instagram, YouTube, Snapchat or whatever platform.

How To 153

How To Media Nonprofit Newspapers 153

Cision

MARCH 2, 2016

For example, if you have an Instagram campaign where you encourage people to submit a photo of themselves using your product, you might measure success by looking at how many people entered your contest. Instead, change one thing at a time, wait, watch and measure. The Rule of ABT: Always Be Tweaking.

Analytics 120

Analytics Marketing How To Measurement 120

Cision

JULY 27, 2016

Consider what the world was like when television commercials and newspaper advertisements were the marketing tools du jour. While you could make estimates about how many people saw your ad, you couldn’t track how many actually gave you business as a result of seeing it. Let’s not go back to that world, okay?

Marketing 120

Marketing Analytics How To Instagram 120

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Podcast advertising revenue will exceed $1 billion in 2020. 10) A pullback on PPC.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). But what are the other things that Facebook sees as key to advertising success on the platform?

Facebook 120

Facebook Advertising Advertising Measurement 120

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. . Marketing turns to creative to stand out from the clutter

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

MARCH 11, 2019

. “The business-to-consumer, business-to-business, and external-internal breakdowns on social media are no longer clear,” writes thecompany10, who recommends that companies to shed their preconceptions about how to communicate. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157

Data Data-Driven PR System Analytics 157

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Reassess your measurement. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120