Prohibition

NOVEMBER 30, 2020

You’ve probably noticed Instagram’s latest addition to the platform; Reels. What are Instagram reels? Reels invites you to create fun videos to share with your friends or anyone on Instagram. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.

Instagram 62

Instagram Social Media Fashion Media 62

PR for Anyone

NOVEMBER 8, 2023

She shares her motivation behind starting a podcast geared towards women over 55, expressing frustration at the lack of attention from advertisers towards this demographic. She’s excited about working with influencers on TikTok and Instagram who are passionate about fitness, finding inspiration to maintain her own fitness levels.

Marketing 130

Marketing Consumer Advertising Advertising 130

PRSay

JANUARY 27, 2017

Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. Instagram stories have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high. In fact, one in five stories on Instagram gets a direct message from its viewers.

Instagram 60

Instagram Analytics Advertising Advertising 60

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. Meta expands partnership with DoubleVerify for advertiser assurance To help with the authenticity of ad placements, Meta has expanded on its already existing partnership with DoubleVerify.

Advertising 62

Advertising Advertising LinkedIn Video 62

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. This nifty partnership will allow WPP agencies such as MediaCom, Ogilvy and Wavemaker to gain early access to advertising products in development.

Social Media 118

Social Media Trends Media YouTube 118

5W PR

OCTOBER 1, 2020

The performance of marketing strategies is carefully measured across the web, mobile and social media, and then it’s compared to the industry competitors or any available challenger brands for the company. There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email.

Advertising 88

Advertising Advertising Measurement Facebook 88

Onclusive

JUNE 16, 2023

There is an irony here – the same infrastructure created to support paid influencers on Instagram, TikTok, and similar platforms is being appropriated by people set on a return to organic conversation as a counterpoint to paid campaigns. From the early 2000s, to 2023 and back again.

How To 195

How To Consumer Social Media Community 195

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 87

Social Media Media Mobile SEO 87

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. What it found is that Instagram appeared to be the rising star among advertisers in 2020. Instagram, on the other hand, saw declines in only eight of the 35 industries.

Social Media 88

Social Media Healthcare Brand Branding 88

5W PR

JULY 18, 2023

Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic. Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads. Regularly create valuable and shareable content to attract backlinks and increase the website’s authority.

Brand 78

Brand Branding Engineering Analytics 78

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. praise-filled posts on Instagram. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Another, low-cost measure of improving your phone’s video quality is a gimbal (also known as a stabiliser). Additionally, consider the length of your videos.

Video 62

Video Social Media Instagram Media 62

Cision

JULY 26, 2017

Social Targeting on Facebook / Instagram. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

Study 138

Study Media Relations Media Measurement 138

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future.

Trends 108

Trends Marketing Mobile YouTube 108

Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers. It is important to regularly review and analyse these metrics to identify areas for improvement and make data-driven decisions.

Retail 62

Retail Marketing Measurement Product Launch 62

Cision

AUGUST 11, 2016

Advertising Age Online. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

Marketing 0

Marketing Mobile Engineering Nonprofit 0

Marketwired

FEBRUARY 4, 2016

First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. Second, we’ll finally have a better way to measure the work we do, day in and day out. Second, we’ll finally have a better way to measure the work we do, day in and day out. Now, there’s Blab and Snapchat.

Radio 100

Radio Television Measurement Facebook 100

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram. Measure and benchmark the results of your campaign based on your goal. Native advertising.

How To 103

How To Media Advertising Advertising 103

ReimaginePR

JUNE 6, 2016

This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. As for Instagram, the 18–29 crowd leads the way and doubles the amount of 30–49 year old users. 8: Paid Advertising.

Social Media 120

Social Media Media Instagram Advertising 120

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Television Social Media Measurement 167

Cision

OCTOBER 14, 2016

You might find that plenty of people are clicking your campaign tweets on Twitter, but that your Instagram efforts are hauntingly devoid of results. “The more your teams can measure, the more you can see where to invest,” writes Laurie Smith in Aligning Strategic Communications with Business Goals.

Marketing 120

Marketing How To Measurement Analytics 120

Burrelles Fresh Ideas

JANUARY 16, 2024

The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement. Additionally, brands must be diligent in disclosing sponsorships and adhering to advertising regulations. Contact us here for more information on how we can help with your monitoring and measurement needs.

Crisis 85

Crisis Airlines Social Media Crisis Communications 85

Stuart Bruce

JUNE 24, 2014

The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

ReimaginePR

JUNE 15, 2020

Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. This means that they should probably consider a platform that’s geared towards hosting photos and videos, like, say, Instagram. Social Media Marketing: Defining Your Business Goals.

Social Media 177

Social Media Brand Branding Marketing 177

Konnect Agency

MAY 17, 2023

They are also extremely discerning when it comes to marketing messages, and are more likely to trust recommendations from influencers than traditional advertising. Instagram, YouTube, and TikTok are the top social media apps among Gen Z, according to Hubspot.

Agency 52

Agency Marketing YouTube Video 52

Shift Communications

MAY 11, 2017

Snapchat’s revenues mirror what we typically see of all social networks; advertising dollars ramp up in Q3 and Q4, then fall in Q1: It’s too early to tell any significant trends in Snapchat’s revenues; however, one point of note is that Snapchat is heavily dependent on good high-speed mobile access.

Advertising 97

Advertising Advertising Facebook Social Media 97

Konnect Agency

OCTOBER 25, 2023

Instagram’s Collaborator Tool can help you reach new audiences by leveraging the impression power of both brands. Paid Digital Paid: Ignoring A/B Testing: A/B testing is a powerful tool to optimize your paid advertising campaigns. Not Analyzing Data: Ignoring data is like stumbling around in the dark.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Prohibition

MARCH 24, 2020

Social media advertising is a powerful way to communicate your brands products, key messages and services to a wider audience. Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media. Detailed targeting is key to ensure a successful social media advertising campaign.

Facebook 62

Facebook Advertising Advertising Social Media 62

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Government Measurement Reputation 81

Prohibition

OCTOBER 2, 2019

However, whilst channels such as Instagram and Facebook may be synonymous with consumer-facing brands and influencers, the power of social media marketing for B2B brands should not be underestimated. How can you measure the success of social media? Why is it important to measure your social media channels? Not convinced…?

Social Media 69

Social Media Corporate B2B Company 69

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Shift Communications

JANUARY 2, 2017

We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. A typical influencer has the trifecta: Facebook, Twitter, and Instagram accounts or at least a combination of one or two of the three. Want to see how to do this for your blog?

Technology 83

Technology Facebook Measurement Policies 83

Konnect Agency

FEBRUARY 16, 2023

As our clients become increasingly concerned with measurable marketing investments for their digital and e-commerce business, we recommend starting the conversation with a full-funnel analysis and investment plan. The Basics: Marketing conversion at its simplest form is the process of turning potential customers into paying customers.

Marketing 52

Marketing Consumer Advertising Advertising 52

Cision

MARCH 2, 2016

Do you know how to measure your social ROI? To be truly effective, creativity is going to need to spike and traditional PR tactics are going to need to be augmented with ideas from marketing and advertising. My favorite social media platform is…Instagram. Learn how with Cision’s free tip sheet! Image via Greg Jawski.

Reputation 120

Reputation Newspapers Instagram Journalism 120