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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Media distrust grows.

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Social media advertising blunders- a look at past advertising failures and what brands can learn from them

Prohibition

Social media is a powerful tool for people to digest and interact with information regularly. Social media has the potential to grow a brand’s identity and consumer base extensively. However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry.

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Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

Onclusive

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. A good piece of earned media content can do the same thing. Think about it.

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PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. For some organizations, the CEO or founder is the best spokesperson due to broad-based knowledge and presumed clout with media. Most media briefings are between one client contact and one journalist, but this isn’t always the case.

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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

It’s a must read for anyone working in the media. Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. News media has leaked advertising revenue to digital platforms, notably Google and Facebook, over the past decade.

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

The failure here was really one of governance, of course. Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. The smart play is to stand by a principled position with grace and weather the PR storm.

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Helsinki, Finland – Growth Path Ahead

Landis PR

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. The Government led by Prime Minister Petteri Orpo has a very ambitious program to balance the State budget and support growth. This applies to the media also.

Radio 64