Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post.

Survey 146

Survey Software B2B Pitching 146

Reputation Us

NOVEMBER 15, 2021

What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. Employee abuse. A reputational crisis can happen to any business of any size. These are often related to the personal and advertising injury coverage portion of a policy.

Insurance 97

Insurance Insurance Exercises Reputation 97

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. With the popularity of social media, the demand for public relations staff is even greater and most employers seeking to fill a PR position require a bachelor’s degree.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. Appreciation.

Small Business 75

Small Business Advertising Advertising SEO 75

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. That paragraph needs to pass the ‘smell test’ of the reporter.

Engineering 128

Engineering Writing Social Media Tools 128

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? It depends.

B2B 111

B2B Brand Branding B2C 111

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. With the changing media landscape, the ability to earn coverage requires that much more creativity!

Agency 79

Agency Marketing Media SEO 79

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations? Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Something that could seriously damage your business but also has the potential to be resolved favourably if you respond correctly. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

DECEMBER 20, 2012

So why doesn’t the business have more fans? With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Ask friends, family, employees to Like the page. you show you have a Page.

Community 93

Community Facebook How To Web 93

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. The Rise of Agency New Business Development. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. The thrill of hunting new business, executing existing projects and partnering with others in my field gave me the will to go out and make things happen.

Writing 88

Writing Google Pitching Small Business 88

Journalistics

APRIL 17, 2013

Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. It’s the essence of the strategies behind American Express’ OpenForum , which provides news and information for small businesses on par with Inc.

Brand 52

Brand Branding Media Local 52

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

Technology 12

Technology Software Company Marketing 12

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Grow your business by improving your capabilities and connections. Social Media Zoom Factor. 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 30, 2018

Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Email Marketing Plus Social Media Equals Astronomical Reach. 7 Tips on Writing the Perfect Welcome Email. Call to Action .

Communications 40

Communications Pitching Writing Social Media 40

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Consumers and members of the media like to know who they are doing business with. For small businesses, it’s always nice to know who started the company and why.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Every employee needs media training. Creative employee communications. Is your website up to date?

Marketing 168

Marketing Employee Content Marketing Training 168