The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

Can a boring, unsexy B2B company rock social media? Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. How and when to complement your social media with paid media.

2019 Marketing Strategies for Small Business Owners

Critical Mention

Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness and profitability. If you’re a small business owner, these can be tougher to achieve. Take advantage of Google My Business. Promote your business on Instagram.

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Report: Small businesses plan to double-down on Facebook

PR Daily

That’s because there are few alternatives for small-business owners looking to get their products and services in front of the platform’s immense user base. shows that most business owners plan to expand their Facebook spending. Which social media metrics matter?

Facebook aims to help small businesses with jobs feature

PR Daily

On Wednesday, Facebook wrote in its business blog : We know that finding the right talent can be a challenge. to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month. Social media specialist—Gordon Ramsay Restaurants (United Kingdom).

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.

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5 Ways to Fix Common Small Business Marketing Mistakes

Beyond PR

These five obstacles could prevent your small business from reaching its full potential. Trying to appeal to everyone typically wastes dollars and time – both of which are precious to small business owners.

5 social media trends to watch in 2019

PR Daily

The only constant is social media marketing is change. The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers.

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. Social media is no longer a novelty, particularly at the higher end of business. Which social platforms are king?

How to Improve Your Social Media Targeting


Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Twitter.

Why social media can’t solve all your problems

PR Daily

Recently, I came across this request from a pizza parlor owner on one of the business mentoring groups I participate in. I’ve tweaked it for privacy: I own a pizza parlor in a busy food court in a Chicago mall, and I’m trying my best to keep afloat. A small box of crayons.

A Small Business’ Guide to Beginning Influencer Marketing


As a small business, you are probably marketing through social media, content, or Google’s Pay-Per-Click. Well, are you aware that your advertising methods could yield more fruit if you tried influencer marketing? 1) Think Small And Influential.

7 costly social media marketing mistakes

PR Daily

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake. Assuming social media marketing is free.

4 savvy social media marketing tactics

PR Daily

Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business. Related: 6 Ways to Think Outside the Box When Marketing Your Small Business. Related: 10 Laws of Social Media Marketing.

Top 50 PR, Marketing & Social Media Podcasters to Follow


We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Social Media Zoom Factor.

5 social media trends to watch in 2019

PR Daily

The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers. The growing importance of personal branding to business branding.

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Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks??


Before you know it, 2016 will be over and it will be time to jump into a new year for your business. For example, you may have hired a marketing assistant to help with social media, but mid-year added blogging to her list of tasks.

Should you outsource social media or handle it in-house?

PR Daily

Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted a piece of the action. Thousands of "social media experts" showed up promising rainbows and unicorns to businesses seeking to connect with their target customers.

The Top 50 Social Media Influencers on Twitter


As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

5 unique ways to break into social media marketing

PR Daily

For brands that are new to social media, or have been hesitant to invest in it due to how crowded and competitive it has become, here are five unorthodox marketing strategies that will deliver the brand awareness and sales your business needs.

Twitter firestorm offers valuable lessons on marketing and social media

PR Daily

Small-business owners know that crises don't arrive when the phone rings. Phone calls are for plot reveals in movies; we're too busy checking email. I contacted our social media manager, an incredibly resourceful part-timer.

A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. Find out everything you need to know about using paid ads to promote your small business.

6 ways to find freelance writers, social media experts and PR pros

PR Daily

The “gig economy” is taking over, as businesses scale up—and down—at what seems like a moment’s notice. Content creation, social media and PR are areas where outsourcing is increasingly popular. So, what’s the best way to find high-quality freelancers for your business?

How To Grow Your Facebook Community

Waxing UnLyrical

They are a service business. It is a new business with no name recognition apart from the founders… and that too, just in their industry. So why doesn’t the business have more fans?

Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

But that’s not how this local business gets most of its leads, according to the owner George Roberts. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. But those numbers do nothing for your business.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. You have not researched the media. Build a social media following.

Effectively Engage and Build Your Community Through Podcasting

PR Expanded

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty.

Twitter: Social Ads at Volume are at Odds with Conversation

Sword and the Script

However, as paid media options have grown, and organic reach has shrunk, we’re at risk of only viewing social as a way to pump out content as content.”. A volume-based social media ad model and conversation may well be mutually exclusive. by Frank Strong. “We’ve

How to nail your next Instagram campaign

PR Daily

With advertising income on Instagram on track to reach almost 11 billion dollars, it seems almost a no-brainer for any small business to at least consider running an Instagram campaign. Advertising is more than just about black and white data.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. You have not researched the media. Build a social media following.

Guest Post: How Twitter Became My Platform of Choice

PR Expanded

” I knew we had a great story, but I had trouble obtaining earned media. Incredibly, we obtained global media coverage, including articles in CNN Tech and CNN Money within one week. It took a year, but I joined a full-service advertising and public relations agency.

What the GateHouse/Gannett deal means for PR pros

PR Daily

newspaper chains are fusing as one media powerhouse, in hopes of bolstering an industry in decline. Gannett and GateHouse Media—are consolidating to create one media behemoth, with an eye to reducing overhead and preserving their papers’ profits. The top two U.S.

State of Social Q1 2015: 40% of Facebook users are mobile-only

Shift Communications

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Facebook holds onto its title as not only the world’s largest social network, but the world’s largest virtual nation.

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Facebook Business Tools Update: Just In Time for Holiday Season


In preparation for this year’s holiday season, Facebook is introducing some enhancements to its business pages. These enhancements and additional features are designed to help streamline business operations on Facebook as traffic ramps up for the holiday season.

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10 books every PR pro should read

PR Daily

Author and Wharton marketing professor Jonah Berger argues that, contrary to popular belief, advertising isn’t what makes something popular, but rather the secret science behind word-of-mouth and social transmission of ideas.

Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words

PR Daily

The company declined to tell reporters how many employees its laying off, but CNN Business reported that as of Feb. How is your audience using social media to stay abreast of the latest developments? SOCIAL BUZZ.

The Best List of 40 Social PR Courses and Certifications

Social PR Chat

Picking the right Social PR courses and certifications can be overwhelming. However, there is a solution to the problem at hand: continue social media learning. Social PR Musts. Buyer says that to become a social media master, you need to train with the wise.

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What Facebook Thinks You Should Know About Their Ad Products


Often you’ll read that Facebook is a “pay-to-play” platform for businesses. I thought it was a fairly comprehensive look at what ad products are available to businesses and how Facebook envisions their ad products used in different times within a “sales funnel.”

Everything You Need to Know About Content Marketing When You Don’t Have Time


You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates.

Nine ways to use public relations to grow your business.


Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. A good question, and one that has plagued the mind of many business owners and decision makers for years… often with little sign of a solution. Media training.