ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. LinkedIn remains key for business recruitment drives.

Social Media 62

Social Media Trends Media Instagram 62

PR 20/20

NOVEMBER 15, 2016

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. Social media is a communication cornerstone for more than one generation. billion have social media accounts. that your small business created. Of those, 2.3

Small Business 40

Small Business Social Media Media Employee 40

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Is it a good idea to bring in help?

Social Media 120

Social Media Media Internal International 120

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Rallying around small business.

Brand 284

Brand Branding Small Business Retail 284

Solo PR Pro

APRIL 18, 2017

To ease the stress of the seaason we've compiled a list of helpful tips, reminders, and advice for solo and small businesses – both north and south of the border. This becomes even more critical if you are doing cross-border business, which may further impact the deadlines for reporting your business income from a foreign country.

Small Business 40

Small Business Banking Software Mobile 40

PRSay

JULY 13, 2022

A hybrid model that combines remote work with in-person office work has the potential to improve how you run your business, whether it’s in PR, marketing or any other sector. Although it does present some challenges at first, adopting a hybrid-work model can lead to greater productivity, employee satisfaction and work-life balance.

Employee 131

Employee Handbook Comparison Meeting 131

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term?

Employee 156

Employee Leadership Viral Small Business 156

5W PR

OCTOBER 26, 2020

If a business has to increase the employee overhead to increase the quarterly sales goals by 50%, this is a sign that it’s time to scale the business. When planning to get more employees, the hiring process should be thorough, and the added team should consist of people experienced in sales and have a proven track record.

Viral 88

Viral Employee Small Business Data 88

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. People have started to react much more strongly to different types of information.

Digital PR 251

Digital PR How To Small Business Analysis 251

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but

Real Estate 52

Real Estate Small Business Local Reputation 52

Landis PR

JULY 26, 2021

This may be in social media posts, reviews, comments, online articles, blogs, etc. YEXT started as a location and listings management service that now offers advanced, AI-driven engagement interaction to help with sales, service and even employee communications. Reputation Management Tips For Small Businesses Forbes.

Reputation 111

Reputation Tools SEO Customer Service 111

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. With the popularity of social media, the demand for public relations staff is even greater and most employers seeking to fill a PR position require a bachelor’s degree.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Reputation Us

NOVEMBER 15, 2021

What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. Employee abuse. A reputational crisis can happen to any business of any size. Social-media activity may fall under this coverage as well. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post.

Survey 144

Survey Software B2B Pitching 144

Konnect Agency

MARCH 31, 2020

Lead with your values and communicate with employees often; your employees are people and they’re on edge about what the future holds. Focus PR services and social media messaging on supporting the community, healthcare workers/first responders and small business. Speed, Creativity.

Resources 85

Resources Crisis Healthcare Creativity 85

Solo PR Pro

MAY 17, 2022

From temp to small business owner. Thoughts on social media and the future. For Daria, while the internet completely changed the game and made some aspects of running her business easier, social media is a tool to be used judiciously. In fact, Steigman Communications has never had a Facebook page.

Meeting 98

Meeting Agriculture Energy Travel 98

PR 20/20

DECEMBER 29, 2016

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. Social media is a communication keystone for more than one generation. billion have social media accounts. that your small business created. Of those, 2.3

Small Business 51

Small Business Social Media Employee Tools 51

Waxing UnLyrical

JUNE 21, 2018

Around one third of the world is on some form of social media. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. At the same time, the business climate has put increasing importance on the way company culture informs company success.

Brand 50

Brand Branding How To Employee 50

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. That paragraph needs to pass the ‘smell test’ of the reporter.

Engineering 128

Engineering Writing Social Media Tools 128

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Many starts and stops. Now, the video episodes are a little long.

Journalism 148

Journalism Brand Branding Interviews 148

Critical Mention

SEPTEMBER 19, 2019

Fairness, Prudence, Humility, Temperance, Courage – these 5 pillars define the employees we hire, the clients we work with, and the culture we’ve created.”. With the changing media landscape, the ability to earn coverage requires that much more creativity! What are the latest PR Trends? Until next time! Critical Mention.

Agency 79

Agency Marketing Media SEO 79

PRSay

JANUARY 6, 2021

Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Social media channels, where posters strive to look better than real life, have honed skepticism among users. Here are a few: • Be authentic.

Communications 196

Communications Viral Fashion Public Affairs 196

Solo PR Pro

NOVEMBER 12, 2019

You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. No business can survive without strong relationships with employees, customers, vendors and other audiences. However, certain businesses can – and do – survive without media relations.

Media Relations 50

Media Relations Communications How To Media 50

Shift Communications

MARCH 13, 2015

LinkedIn provides a breakdown of your followers according to the following demographics: seniority, industry, company size, function and how many followers are employees vs. non-employees. Do you have a large number of entry-level employees? LinkedIn Social Media analytics LinkedIn Analytics social media'

Analytics 60

Analytics LinkedIn How To Comparison 60

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. How To Revive Old Blog Content.

Small Business 75

Small Business Advertising Advertising SEO 75

Contently - Strategy

APRIL 19, 2021

In Contagious: Why Things Catch On , UPenn professor Jonah Berger came up with the acronym STEPPS (social currency, triggers, emotions, public, practical value, and stories), which outlines what marketers can do to make their content stick and increase the likelihood it gets shared. Highlight company culture for recruiting.

B2B 111

B2B Brand Branding B2C 111

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Problems on social media.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. According to the U.S. Book speaking engagements.

Small Business 40

Small Business Nonprofit Local Community 40

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Something that could seriously damage your business but also has the potential to be resolved favourably if you respond correctly. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Solo PR Pro

JUNE 20, 2019

Freshbooks, the #1 accounting software in the cloud designed exclusively for service-based small business owners and independent professionals, recently released their “ Self-Employment in America 2019” report. Let us know in the comments on social media using #solopr. Have you taken the leap yet?

Report 76

Report Software Corporate Study 76

BradleyPR

SEPTEMBER 6, 2017

Many start-up companies don’t have the funds to hire a firm or designated employee to do its public relations work. Most employees [.]. So how do you build awareness for your brand when all of your staff could carpool to work in the same car?

Employee 48

Employee Company Brand Branding 48

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. And this ‘word of mouth’ affect can act as a powerful persuasive tool for a business.

Publicity 48

Publicity Advertising Advertising Tools 48