Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It has held this title since 2018 in the World Happiness Report. For the original blog, please visit here. At the heart is trust. Finland is built on it.

Radio 64

Radio Pinterest Television Government 64

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Storytelling Digital PR Advertising 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. It makes perfect sense – PR is a communication function and social media is all about communication. The Technology Challenge. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. It makes perfect sense – PR is a communication function and social media is all about communication. The Technology Challenge. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. It makes perfect sense – PR is a communication function and social media is all about communication. The Technology Challenge. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. ” That sounds remarkably like Digital PR. .” ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. ” That sounds remarkably like Digital PR. .” ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. ” That sounds remarkably like Digital PR. .” ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Stephen Waddington

MARCH 24, 2021

I hope the different perspectives that are so generously shared by global leaders in this report will help drive a much-needed dialogue.”. Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising. The tech sector has been no stranger to this movement.

Ethics 178

Ethics Publicity Enterprise Groups 178

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. I mentioned this in Step 1.

Blogging 62

Blogging Google SEO Writing 62

Prohibition

MARCH 15, 2023

In recent weeks, the number of reported homophobic attacks and verbal incidents has gone up in the Premier League. VAR is a huge presence in modern football and the assistance of video technology to analyse fouls and decisions remains a huge topic of debate.

Video 62

Video Case Study Sports Creativity 62

The Proactive Report

JUNE 22, 2015

As technology develops it becomes easier and easier to do this without the the sometimes-pricey services of graphic designers or the hit-and-miss route of hiring someone on sites like Fiverr. Get our Digital PR Tips Newsletter. Google is cracking down on duplicate content – and that includes images.

Google 100

Google Tools Print Software 100

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

DECEMBER 5, 2018

Most PR organizations can provide today’s businesses with metrics and marketing reports that demonstrate what kind of campaigns their consumers respond to best. These reports are crucial in making important business decisions in the future.

Consumer 74

Consumer Publicity Marketing How To 74

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” PR tech news mentions.

Software 121

Software Case Study Advertising Advertising 121

Waxing UnLyrical

APRIL 13, 2016

A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences.

Marketing 40

Marketing Viral Fashion Product Launch 40

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Strategy 244

Strategy How To Media Measurement 244

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Landis PR

DECEMBER 4, 2023

Plus, eight out of 10 report that the quality of their content has improved. Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. appeared first on Landis PR.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Frederik Vincx

DECEMBER 11, 2015

What’s ahead: Map your PR team workflow. Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. It takes time.

How To 60

How To Software System Employee 60