Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Rock the Status Quo

JUNE 30, 2015

From a social media perspective, you can’t write posts that drive engagement without solid writing skills, you struggle with effective social advertising and conversation stutters. LinkedIn is perfect for this. Here’s a snapshot of my recent posts on LinkedIn and how they’ve boosted reach. It takes experience.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. reading and traveling.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

The Proactive Report

APRIL 7, 2022

percent) invest in website optimization, digital media, and search (69 percent). A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills. Social advertising is a skill PR and marketing pros need to master. Connect on LinkedIn. The majority of firms (77.4

Survey 147

Survey LinkedIn Engineering Web 147

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

The Proactive Report

OCTOBER 21, 2020

And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. But, if you are doing PR right, there is no difference.

Leadership 162

Leadership Pitching Social Media YouTube 162

The Proactive Report

NOVEMBER 12, 2016

Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Follow me on Twitter.

SEO 153

SEO Engineering LinkedIn Analytics 153

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Strategy 244

Strategy How To Media Measurement 244

5W PR

SEPTEMBER 13, 2022

Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads. Finally, the latest digital marketing trend comes from LinkedIn that’s created a new way to provide its users with more options for generating engagement by adding a new comment.

Trends 78

Trends Pinterest Product Launch Instagram 78

The Proactive Report

JUNE 18, 2021

PR should be the first thing you do and it should be done every day. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” The top of the funnel is filled by PR. Many reporters are on Twitter and LinkedIn.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Get Digital PR Tips in your inbox every Monday morning. Follow me on Twitter.

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

MARCH 29, 2021

LinkedIn develops new program to support content creators. LinkedIn have launched the first stages of their new plan to develop a support framework for users on the platform. The feature will ultimately lead to new advertising and promotional opportunities through the app’s most influential users.

Social Media 62

Social Media Trends Media Instagram 62

The Proactive Report

MAY 7, 2018

Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major. ” According to LinkedIn these are the most desired skills for 2018: Cloud and Distributed Computing. Statistical Analysis and Data Mining. Middleware and Integration Software. User Interface Design.

Study 100

Study Analytics Software Data 100

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

5W PR

JULY 15, 2020

Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets. Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. — Pitching to Someone Who Doesn’t Advertise Guest Posts Not everyone asks for guest posts, but you may still be able to convince someone to share your post. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

Lauri Pehar Borsh

AUGUST 12, 2015

Interact and post thoughtful content on Twitter, Linkedin, and Facebook. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). Build a social media following. Make money. Make your product better than the rest.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Interact and post thoughtful content on Twitter, Linkedin, and Facebook. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). Build a social media following. Make money. Make your product better than the rest.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Wildfire

AUGUST 1, 2018

We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific. The famous US merchant John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The same was pretty much true of PR.

Measurement 49

Measurement Analytics Google Agency 49

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

Landis PR

DECEMBER 4, 2023

Here’s what that report revealed: 70% of customers expect AI to play a greater role in brand interactions over the next five years 60% of marketers are concerned that AI could impact the integrity of their brand(s) 66% of customers say AI-generated content doesn’t hold the same value as human stories Only 28% of customers find content generated and/or (..)

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60

Frederik Vincx

DECEMBER 11, 2015

And what about LinkedIn posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Share it with your network: Tweet now – Share on LinkedIn now. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

“The real lightbulb moment for me was seeing the audience I was starting to build on Twitter and LinkedIn start to share out the content I was creating on my blog and on various publications. “Impartiality is important to me, so I’ve chosen not to have advertising. “I think time is our most valuable asset. .

Communications 81

Communications How To Blogging Content Marketing 81