Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Used correctly, Twitter can have a huge impact on customer service, perception and reputation.

Twitter 235

Twitter Customer Service Web Facebook 235

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

5W PR

JULY 15, 2020

Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets. Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform.

How To 176

How To Media Guidelines Pitching 176

Lauri Pehar Borsh

AUGUST 12, 2015

Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. Interact and post thoughtful content on Twitter, Linkedin, and Facebook. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). Make money.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. Interact and post thoughtful content on Twitter, Linkedin, and Facebook. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). Make money.

Enterprise 60

Enterprise Advertising Advertising Pitching 60